401(k) · DOL Form 5500 · 2022

Altern Marketing, LLC 401(k) Plan

Data updated 2026-08-25

$20M
Total assets Small plan by assets
948
Participants Near avg headcount
77th
Percentile by assets National rank
$21,214
Avg per participant Low balance/head
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Official DOL plan name: Golden Hippo Retirement Plan · Sponsored by Altern Marketing, LLC · California · Retail Trade

$20M in assets, 948 participants

Altern Marketing, LLC's Golden Hippo Retirement Plan reported $20M in total assets and 948 participants in its 2022 DOL Form 5500 filing, ranking in the 77th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #8,233 in Retail Trade (9,519 peers)

Where Golden Hippo Retirement Plan sits by assets

Golden Hippo Retirement Plan sits in the top quartile of all filed plans by assets, $20M for 948 participants (~$21,214/participant), down 2.8% in 2022.

#8,233
in Retail Trade (9,519 peers)
-2.8%
assets change YoY
0.2×
vs typical plan assets (national mean)

The plan reported a net loss of $573K for the year, a single-year figure driven by markets and benefit payments, not a measure of plan health.

Golden Hippo Retirement Plan's outsized position by total assets

Golden Hippo Retirement Plan vs every filed plan by assets

End-of-year total assets · plan year 2022 · DOL Form 5500

$20,111,102 Top 23% higher than 77% of 139,123 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2022

Golden Hippo Retirement Plan among mid-size filed plans by headcount

Plan-year 2022 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Golden Hippo Retirement Plan sits mid-pack in the medium band (948 participants).

Plan-year Form 5500 strip

Filing strip 275077031 · Altern Marketing, LLC PY 2022 · 401(k)

Golden Hippo Retirement Plan · $20M · 948 · 77th

  • 5500 $20M
  • ASSETS 948
  • PCT 77th
  • EIN 401(k)
  • RANK near Anchor Lamina America, Inc. 401(k) Retirement Plan
  • PHOTO ind #8233

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Retail Trade retirement plans → · Plans in California →

Golden Hippo Retirement Plan in the asset neighbourhood

Golden Hippo Retirement Plan$20MAnchor Lamina America, Inc. 401(k) Retirement PlanAnchor Lamina America, Inc. …$20MOutten & Golden LLP 401(k) Profit Sharing Plan & TrustOutten & Golden LLP 401(k) P…$20MReece Albert, Inc. 401(k) Savings PlanReece Albert, Inc. 401(k) Sa…$20MArcher/Malmo Advertising, Inc. 401(k) Retirement Savings PlanArcher/Malmo Advertising, In…$20M
End-of-year total assets ($M) among Golden Hippo Retirement Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2022.

Scale-class filing particulars (2022)

Total Assets (Beginning of Year)$21M
Net Assets (End of Year)$20M
Net Income-$573K
Employer EIN275077031
Plan Effective Date2015-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Altern Marketing, LLC)

Sponsor-wide plan assets over time

All Altern Marketing, LLC plans reported in each filing year

Latest sponsor-wide plan assets
$41M 103.48796898349977% vs 2022
2024 filing year
$10M$20M$30M$40M$50M 202220232024 $20.1M $40.9M ▲ +103.5%
Year Plans Participants Total Assets
2022 1 948 $20M
2023 1 1,008 $29M
2024 1 1,349 $41M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Golden Hippo Retirement Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000200000250000 -200204060 Total assets ($B) Participants Golden Hippo Retirement Plan, Total assets ($B): 0.020111102 · Participants: 948Golden Hippo Retirement PlanWells Fargo & Company 401(k) Plan, Total assets ($B): 45.765616608 · Participants: 205865Wells Fargo & Company 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 28.89820221 · Participants: 102963Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 21.851716605 · Participants: 46320Oracle Corporation 401(k) Savings and Investment PlanChevron Employee Savings Investment Plan, Total assets ($B): 18.60989746 · Participants: 19946Chevron Employee Savings Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 18.361585903 · Participants: 54672Intel 401(k) Savings Plan
Golden Hippo Retirement Plan vs. nearby 401(k) plans in California, assets vs. participants
Compare Golden Hippo Retirement Plan side-by-side with 3 peers →

Golden Hippo Retirement Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Anchor Lamina America, Inc. 401(k) Retirement Plan in OH ($20M); by covered participants it is Allied Electronics, Inc 401(k) in TX (948 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (948 participants); asset peers above are excluded.

DOL Form 5500 plan year 2022. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Golden Hippo Retirement Plan assets move in 2022? ▼
Golden Hippo Retirement Plan edged down modestly - down 2.8% during 2022, from $21M to $20M. Reported net income was -$573K.
How have Altern Marketing, LLC plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Altern Marketing, LLC's sponsor-wide assets grew 103.5%, from $20M to $41M.
Where does Golden Hippo Retirement Plan rank by assets among Form 5500 filers? ▼
Golden Hippo Retirement Plan ranks in the 77th percentile by end-of-year assets among 139,126 plans that reported assets for plan year 2022 (in the top quartile of all filed plans by assets).
Which 401(k) plans are similar in size to Golden Hippo Retirement Plan? ▼
Among 401(k) plans in other states, the closest by assets is Anchor Lamina America, Inc. 401(k) Retirement Plan in OH ($20M, 163 participants).
Which 401(k) plans cover a similar participant headcount to Golden Hippo Retirement Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Allied Electronics, Inc 401(k) in TX (948 participants, $88M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2022.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 275077031.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.