401(k) · DOL Form 5500 · 2023

Goop Inc. 401(k) Plan

Data updated 2026-08-25

$6M
Total assets Small plan by assets
195
Participants Below avg headcount
49th
Percentile by assets National rank
$32,564
Avg per participant Low balance/head
PlainRetire home → About this data RSS: change history

Official DOL plan name: Goop Inc. 401(k) Plan · Sponsored by Goop Inc. · California · Retail Trade

$6M in assets, 195 participants

Goop Inc.'s Goop Inc. 401(k) Plan reported $6M in total assets and 195 participants in its 2023 DOL Form 5500 filing, ranking in the 49th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #4,988 in Retail Trade (8,414 peers)

Coverage in California

Goop Inc. 401(k) Plan covers 195 participants in California, about 31% of the average California filer (state average ~630 per filing). Assets: $6M.

#4,988
in Retail Trade (8,414 peers)
+34.5%
assets growth YoY

Goop Inc. 401(k) Plan's mid-pack asset rank among Retail Trade and all filers

Goop Inc. 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$6,349,883 49th percentile higher than 49% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

Goop Inc. 401(k) Plan among mid-size filed plans by headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Goop Inc. 401(k) Plan sits mid-pack in the medium band (195 participants).

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Goop Inc. 401(k) Plan reported net income rose from $345K in the plan year 2022 filing to $2M in the plan year 2023 filing.
  • Goop Inc. 401(k) Plan end-of-year assets rose from $5M in the plan year 2022 filing to $6M in the plan year 2023 filing.
  • Goop Inc. 401(k) Plan reported participants fell from 210 in the plan year 2022 filing to 195 in the plan year 2023 filing.

See the national 2022→2023 release diff →

Published 5500 schedule card

Filing strip 901022709 · Goop Inc. PY 2023 · 401(k)

Goop Inc. 401(k) Plan · $6M · 195 · 49th

  • 5500 $6M
  • ASSETS 195
  • PCT 49th
  • EIN 401(k)
  • RANK near Morrow Energy 401(k) Plan
  • PHOTO ind #4988

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Retail Trade retirement plans → · Plans in California →

Goop Inc. 401(k) Plan in the asset neighbourhood

Goop Inc. 401(k) Plan$6MMorrow Energy 401(k) Plan$6MBest Supply, Inc. 401(k) Retirement PlanBest Supply, Inc. 401(k) Ret…$6MGt Independence 401(k) Plan$6MFocus School Software LLC 401(k) PlanFocus School Software LLC 40…$6M
End-of-year total assets ($M) among Goop Inc. 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

California filing particulars

Total Assets (Beginning of Year)$5M
Net Assets (End of Year)$6M
Net Income$2M
Employer EIN901022709
Plan Effective Date2018-10-15
Filing StatusFILING RECEIVED

Sponsor Plan History (Goop Inc.)

Sponsor-wide plan assets over time

All Goop Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$7M 51.13005840965571% vs 2022
2024 filing year
$4M$5M$6M$7M$8M 202220232024 $4.72M $7.13M ▲ +51.1%
Year Plans Participants Total Assets
2022 1 210 $5M
2023 1 195 $6M
2024 1 202 $7M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Goop Inc. 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000200000250000 -200204060 Total assets ($B) Participants Goop Inc. 401(k) Plan, Total assets ($B): 0.006349883 · Participants: 195Goop Inc. 401(k) PlanWells Fargo & Company 401(k) Plan, Total assets ($B): 51.831350351 · Participants: 193919Wells Fargo & Company 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 39.047152408 · Participants: 122867Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 26.320437734 · Participants: 63105Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 22.17918189 · Participants: 59863Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 19.779511539 · Participants: 106111Apple 401(k) Plan
Goop Inc. 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants
Compare Goop Inc. 401(k) Plan side-by-side with 3 peers →

Goop Inc. 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Morrow Energy 401(k) Plan in TX ($6M); by covered participants it is The Fall River Group, Inc. Employees' 401(k) Profit Sharing Plan in WI (195 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($6M here).

Similar participant headcount

Nearest other-state filings by covered participants (195 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Goop Inc. 401(k) Plan assets move in 2023? ▼
Goop Inc. 401(k) Plan surged - up 34.5% during 2023, from $5M to $6M. Reported net income was $2M.
How have Goop Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Goop Inc.'s sponsor-wide assets grew 51.1%, from $5M to $7M.
Which 401(k) plans are similar in size to Goop Inc. 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is Morrow Energy 401(k) Plan in TX ($6M, 285 participants).
Which 401(k) plans cover a similar participant headcount to Goop Inc. 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is The Fall River Group, Inc. Employees' 401(k) Profit Sharing Plan in WI (195 participants, $29M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 901022709.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.