401(k) · DOL Form 5500 · 2023

Altern Marketing, LLC 401(k) Plan

Data updated 2026-08-25

$29M
Total assets Below avg plan size
1,008
Participants Near avg headcount
79th
Percentile by assets National rank
$29,098
Avg per participant Low balance/head
PlainRetire home → About this data RSS: change history

Official DOL plan name: Golden Hippo Retirement Plan · Sponsored by Altern Marketing, LLC · California · Retail Trade

$29M in assets, 1,008 participants

Altern Marketing, LLC's Golden Hippo Retirement Plan reported $29M in total assets and 1,008 participants in its 2023 DOL Form 5500 filing, ranking in the 79th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #7,354 in Retail Trade (8,414 peers)

Where Golden Hippo Retirement Plan sits by assets

Golden Hippo Retirement Plan sits in the top quartile of all filed plans by assets, $29M for 1,008 participants (~$29,098/participant), up 45.8% in 2023.

#7,354
in Retail Trade (8,414 peers)
+45.8%
assets growth YoY
0.3×
vs typical plan assets (national mean)

Golden Hippo Retirement Plan's outsized position by total assets

Golden Hippo Retirement Plan vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$29,331,180 Top 21% higher than 79% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

Golden Hippo Retirement Plan's large-plan peer group by participant headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Golden Hippo Retirement Plan lands in the large band (1,008 participants).

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Golden Hippo Retirement Plan reported net income rose from -$573K in the plan year 2022 filing to $9M in the plan year 2023 filing.
  • Golden Hippo Retirement Plan end-of-year assets rose from $20M in the plan year 2022 filing to $29M in the plan year 2023 filing.
  • Golden Hippo Retirement Plan reported participants rose from 948 in the plan year 2022 filing to 1,008 in the plan year 2023 filing.

See the national 2022→2023 release diff →

DOL schedule card

Filing strip 275077031 · Altern Marketing, LLC PY 2023 · 401(k)

Golden Hippo Retirement Plan · $29M · 1,008 · 79th

  • PCT $29M
  • EIN 1,008
  • RANK 79th
  • PHOTO 401(k)
  • IND near Torti Gallas and Partners, Inc. 401(k) Profit Sharing Plan
  • EOY ind #7354

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Retail Trade retirement plans → · Plans in California →

Golden Hippo Retirement Plan in the asset neighbourhood

Golden Hippo Retirement Plan$29MTorti Gallas and Partners, Inc. 401(k) Profit Sharing PlanTorti Gallas and Partners, I…$29MOllie's Bargain Outlet, Inc. 401(k) Retirement PlanOllie's Bargain Outlet, Inc.…$29MTrean Corporation 401(k) Plan$29MMomar Incorporated Retirement Plan and TrustMomar Incorporated Retiremen…$29M
End-of-year total assets ($M) among Golden Hippo Retirement Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

Scale-class filing particulars (2023)

Total Assets (Beginning of Year)$20M
Net Assets (End of Year)$29M
Net Income$9M
Employer EIN275077031
Plan Effective Date2015-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Altern Marketing, LLC)

Sponsor-wide plan assets over time

All Altern Marketing, LLC plans reported in each filing year

Latest sponsor-wide plan assets
$41M 103.48796898349977% vs 2022
2024 filing year
$10M$20M$30M$40M$50M 202220232024 $20.1M $40.9M ▲ +103.5%
Year Plans Participants Total Assets
2022 1 948 $20M
2023 1 1,008 $29M
2024 1 1,349 $41M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Golden Hippo Retirement Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000200000250000 -200204060 Total assets ($B) Participants Golden Hippo Retirement Plan, Total assets ($B): 0.02933118 · Participants: 1008Golden Hippo Retirement PlanWells Fargo & Company 401(k) Plan, Total assets ($B): 51.831350351 · Participants: 193919Wells Fargo & Company 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 39.047152408 · Participants: 122867Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 26.320437734 · Participants: 63105Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 22.17918189 · Participants: 59863Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 19.779511539 · Participants: 106111Apple 401(k) Plan
Golden Hippo Retirement Plan vs. nearby 401(k) plans in California, assets vs. participants
Compare Golden Hippo Retirement Plan side-by-side with 3 peers →

Golden Hippo Retirement Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Torti Gallas and Partners, Inc. 401(k) Profit Sharing Plan in DC ($29M); by covered participants it is Ovintiv U.S. Retirement Plan in CO (1,008 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (1,008 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Golden Hippo Retirement Plan assets move in 2023? ▼
Golden Hippo Retirement Plan surged - up 45.8% during 2023, from $20M to $29M. Reported net income was $9M.
How have Altern Marketing, LLC plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Altern Marketing, LLC's sponsor-wide assets grew 103.5%, from $20M to $41M.
Where does Golden Hippo Retirement Plan rank by assets among Form 5500 filers? ▼
Golden Hippo Retirement Plan ranks in the 79th percentile by end-of-year assets among 127,072 plans that reported assets for plan year 2023 (in the top quartile of all filed plans by assets).
Which 401(k) plans are similar in size to Golden Hippo Retirement Plan? ▼
Among 401(k) plans in other states, the closest by assets is Torti Gallas and Partners, Inc. 401(k) Profit Sharing Plan in DC ($29M, 126 participants).
Which 401(k) plans cover a similar participant headcount to Golden Hippo Retirement Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Ovintiv U.S. Retirement Plan in CO (1,008 participants, $506M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 275077031.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.