Golden Hippo Retirement Plan
ERISA Form 5500 plan record drawn from DOL EBSA — verify with linked source filings below.
Sponsored by Altern Marketing, LLC · California · Retail Trade
What the 2023 filing shows
Golden Hippo Retirement Plan holds $29M for 1,008 participants - about $29,098 per participant, up 45.8% over the 2023 plan year.
- $29M
- total plan assets (2023 EOY)
- 1,008
- covered participants
- $29,098
- avg assets per participant
- +45.8%
- assets growth YoY
What the Filing Says About Golden Hippo Retirement Plan
Golden Hippo Retirement Plan is a 401(k) retirement plan sponsored by Altern Marketing, LLC, headquartered in California. As of the 2023 Form 5500 filing, the plan reports $29M in total end-of-year assets and covers 1,008 participants across the Retail Trade industry. The sponsor's EIN on file with the U.S. Department of Labor is 275077031, and the plan has been effective since 2015-01-01. Its filing status is currently FILING RECEIVED.
Year over year, total assets moved from $20M at the beginning of 2023 to $29M at year-end — a gain of 45.8%. Net assets (after liabilities) closed the year at $29M, with reported net income of $9M driven by investment returns, contributions received, and benefit payments during the period. These figures reflect what the plan administrator certified on Schedule H or Schedule I of the Form 5500 annual return and can be compared against 2 prior plan-year filings from the same sponsor shown below.
Asset totals and participant counts reflect a single plan year snapshot and can change materially with market conditions, plan mergers, or workforce changes. Fields such as "net income" include both realized investment performance and contribution/distribution flows — a single-year figure does not by itself indicate plan health or participant outcomes. This page summarizes public DOL disclosures for research and educational purposes only and is not retirement, tax, legal, or financial advice. Before making decisions about your own retirement benefits or evaluating an employer's plan, verify the underlying filing directly via the DOL EFAST2 system and consult a qualified professional.
Financial Summary (2023)
| Total Assets (Beginning of Year) | $20M |
| Total Assets (End of Year) | $29M |
| Net Assets (End of Year) | $29M |
| Net Income | $9M |
| Plan Type | 401(k) |
| Employer EIN | 275077031 |
| Plan Effective Date | 2015-01-01 |
| Filing Status | FILING RECEIVED |
Sponsor Plan History (Altern Marketing, LLC)
| Year | Plans | Participants | Total Assets |
|---|---|---|---|
| 2022 | 1 | 948 | $20M |
| 2023 | 1 | 1,008 | $29M |
| 2024 | 1 | 1,349 | $41M |
Nearby 401(k) Plans in California
Peer 401(k) plans — same state, same plan type — ranked by total assets.
- Wells Fargo & Company 401(k) Plan $51.8B · 193,919
- Google LLC 401(k) Savings Plan $39.0B · 122,867
- Oracle Corporation 401(k) Savings and Investment Plan $26.3B · 63,105
- Intel 401(k) Savings Plan $22.2B · 59,863
- Apple 401(k) Plan $19.8B · 106,111
Related Data
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Frequently Asked Questions
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Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.
Source: DOL EFAST2 filing system (efast.dol.gov) — original filing retrieval by EIN 275077031.
Reference: IRS Publication 560 — Retirement Plans for Small Business, contribution-limit rules.
Reference: IRS Publication 590-B — Distributions from IRAs, RMD rules under SECURE Act 2.0.
Read our methodology — how this data is sourced, computed, and verified.