401(k) · DOL Form 5500 · 2023

Purple Brands 401(k) Plan

Data updated 2026-08-25

$11M
Total assets Small plan by assets
114
Participants Small participant base
60th
Percentile by assets National rank
$94,173
Avg per participant Below avg balance/head
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Official DOL plan name: Purple Brands 401(k) Plan · Sponsored by Purple Brands · California · Manufacturing

$11M in assets, 114 participants

Purple Brands's Purple Brands 401(k) Plan reported $11M in total assets and 114 participants in its 2023 DOL Form 5500 filing, ranking in the 60th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #8,739 in Manufacturing (18,722 peers)

Coverage in California

Purple Brands 401(k) Plan covers 114 participants in California, about 18% of the average California filer (state average ~630 per filing). Assets: $11M.

#8,739
in Manufacturing (18,722 peers)
+24.5%
assets growth YoY

Purple Brands 401(k) Plan's mid-pack asset rank among Manufacturing and all filers

Purple Brands 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$10,735,697 Top 40% higher than 60% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

Purple Brands 401(k) Plan among mid-size filed plans by headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Purple Brands 401(k) Plan sits mid-pack in the medium band (114 participants).

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Purple Brands 401(k) Plan reported net income rose from -$1M in the plan year 2022 filing to $2M in the plan year 2023 filing.
  • Purple Brands 401(k) Plan end-of-year assets rose from $9M in the plan year 2022 filing to $11M in the plan year 2023 filing.
  • Purple Brands 401(k) Plan reported participants rose from 109 in the plan year 2022 filing to 114 in the plan year 2023 filing.

See the national 2022→2023 release diff →

Plan-year Form 5500 strip

Filing strip 943410677 · Purple Brands PY 2023 · 401(k)

Purple Brands 401(k) Plan · $11M · 114 · 60th

  • PCT $11M
  • PCT 114
  • PCT 60th
  • PCT 401(k)
  • PCT near Lew a. Cummings Co., Inc. 401(k) Profit Sharing Plan and Trust
  • PCT ind #8739

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Manufacturing retirement plans → · Plans in California →

Purple Brands 401(k) Plan in the asset neighbourhood

Purple Brands 401(k) Plan$11MLew a. Cummings Co., Inc. 401(k) Profit Sharing Plan and TrustLew a. Cummings Co., Inc. 40…$11MMiller Global Properties 401(k) PlanMiller Global Properties 401…$11MGeneral Hotels Corporation Retirement Savings PlanGeneral Hotels Corporation R…$11MSaint Arnold Brewing Company 401(k) Profit Sharing PlanSaint Arnold Brewing Company…$11M
End-of-year total assets ($M) among Purple Brands 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

California filing particulars

Total Assets (Beginning of Year)$9M
Net Assets (End of Year)$11M
Net Income$2M
Employer EIN943410677
Plan Effective Date2003-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Purple Brands)

Sponsor-wide plan assets over time

All Purple Brands plans reported in each filing year

Latest sponsor-wide plan assets
$12M 36.578327490502694% vs 2022
2024 filing year
$8M$9M$10M$11M$12M$13M 202220232024 $8.62M $11.8M ▲ +36.5%
Year Plans Participants Total Assets
2022 1 109 $9M
2023 1 114 $11M
2024 1 88 $12M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Purple Brands 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000200000250000 -200204060 Total assets ($B) Participants Purple Brands 401(k) Plan, Total assets ($B): 0.010735697 · Participants: 114Purple Brands 401(k) PlanWells Fargo & Company 401(k) Plan, Total assets ($B): 51.831350351 · Participants: 193919Wells Fargo & Company 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 39.047152408 · Participants: 122867Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 26.320437734 · Participants: 63105Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 22.17918189 · Participants: 59863Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 19.779511539 · Participants: 106111Apple 401(k) Plan
Purple Brands 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants
Compare Purple Brands 401(k) Plan side-by-side with 3 peers →

Purple Brands 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Lew a. Cummings Co., Inc. 401(k) Profit Sharing Plan and Trust in NH ($11M); by covered participants it is Austin Medical Center 403b Plan in MN (114 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (114 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Purple Brands 401(k) Plan assets move in 2023? ▼
Purple Brands 401(k) Plan grew sharply - up 24.5% during 2023, from $9M to $11M. Reported net income was $2M.
How have Purple Brands plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Purple Brands's sponsor-wide assets grew 36.6%, from $9M to $12M.
Which 401(k) plans are similar in size to Purple Brands 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is Lew a. Cummings Co., Inc. 401(k) Profit Sharing Plan and Trust in NH ($11M, 64 participants).
Which 401(k) plans cover a similar participant headcount to Purple Brands 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Austin Medical Center 403b Plan in MN (114 participants, N/A in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 943410677.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.