401(k) · DOL Form 5500 · 2023

Gusto (Zenpayroll) 401(k) Plan

Data updated 2026-08-25

$103M
Total assets Near avg plan size
2,552
Participants Above avg headcount
91st
Percentile by assets National rank
$40,253
Avg per participant Low balance/head
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Official DOL plan name: Gusto 401(k) Plan · Sponsored by Gusto (Zenpayroll) · California · Professional & Technical Services

$103M in assets, 2,552 participants

Gusto (Zenpayroll)'s Gusto 401(k) Plan reported $103M in total assets and 2,552 participants in its 2023 DOL Form 5500 filing, ranking in the 91st percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #18,821 in Professional & Technical Services (20,321 peers)

Coverage in California

Gusto 401(k) Plan covers 2,552 participants in California, 4.0x the typical California plan (state average ~630 per filing). Assets: $103M.

#18,821
in Professional & Technical Services (20,321 peers)
+45.5%
assets growth YoY
1.0×
vs typical plan assets (national mean)

Gusto 401(k) Plan's outsized position by total assets

Gusto 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$102,726,228 Top 9% higher than 91% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

Gusto 401(k) Plan's large-plan peer group by participant headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Gusto 401(k) Plan lands in the large band (2,552 participants).

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Gusto 401(k) Plan reported net income rose from $7M in the plan year 2022 filing to $32M in the plan year 2023 filing.
  • Gusto 401(k) Plan end-of-year assets rose from $71M in the plan year 2022 filing to $103M in the plan year 2023 filing.
  • Gusto 401(k) Plan reported participants rose from 2,063 in the plan year 2022 filing to 2,552 in the plan year 2023 filing.

See the national 2022→2023 release diff →

Plan-year Form 5500 strip

Filing strip 453942850 · Gusto (Zenpayroll) PY 2023 · 401(k)

Gusto 401(k) Plan · $103M · 2,552 · 91st

  • PCT $103M
  • EIN 2,552
  • RANK 91st
  • PHOTO 401(k)
  • IND near Hunter Roberts Construction Group, LLC 401(k) and Profit Sharing Plan
  • EOY ind #18821

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Professional & Technical Services retirement plans → · Plans in California →

Gusto 401(k) Plan in the asset neighbourhood

Gusto 401(k) Plan$103MHunter Roberts Construction Group, LLC 401(k) and Profit Sharing PlanHunter Roberts Construction …$103MAdvanstaff, Inc. 401(k) Plan & TrustAdvanstaff, Inc. 401(k) Plan…$103MSisecam US 401(k) Retirement PlanSisecam US 401(k) Retirement…$103MShutterstock, Inc. 401(k) PlanShutterstock, Inc. 401(k) Pl…$103M
End-of-year total assets ($M) among Gusto 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

California filing particulars

Total Assets (Beginning of Year)$71M
Net Assets (End of Year)$103M
Net Income$32M
Employer EIN453942850
Plan Effective Date2016-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Gusto (Zenpayroll))

Sponsor-wide plan assets over time

All Gusto (Zenpayroll) plans reported in each filing year

Latest sponsor-wide plan assets
$139M 96.21868109090677% vs 2022
2024 filing year
$50M$100M$150M 202220232024 $70.6M $139M ▲ +96.2%
Year Plans Participants Total Assets
2022 1 2,063 $71M
2023 1 2,552 $103M
2024 1 2,422 $139M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Gusto 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000200000250000 -200204060 Total assets ($B) Participants Gusto 401(k) Plan, Total assets ($B): 0.102726228 · Participants: 2552Gusto 401(k) PlanWells Fargo & Company 401(k) Plan, Total assets ($B): 51.831350351 · Participants: 193919Wells Fargo & Company 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 39.047152408 · Participants: 122867Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 26.320437734 · Participants: 63105Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 22.17918189 · Participants: 59863Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 19.779511539 · Participants: 106111Apple 401(k) Plan
Gusto 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants
Compare Gusto 401(k) Plan side-by-side with 3 peers →

Gusto 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Hunter Roberts Construction Group, LLC 401(k) and Profit Sharing Plan in NY ($103M); by covered participants it is Hospitality Restaurant Group, Inc. 401(k) Plan in MI (2,552 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($103M here).

Similar participant headcount

Nearest other-state filings by covered participants (2,552 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Gusto 401(k) Plan assets move in 2023? ▼
Gusto 401(k) Plan surged - up 45.5% during 2023, from $71M to $103M. Reported net income was $32M.
How have Gusto (Zenpayroll) plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Gusto (Zenpayroll)'s sponsor-wide assets grew 96.2%, from $71M to $139M.
Where does Gusto 401(k) Plan rank by assets among Form 5500 filers? ▼
Gusto 401(k) Plan ranks in the 91st percentile by end-of-year assets among 127,072 plans that reported assets for plan year 2023 (in the top 10% of all filed plans by assets).
Which 401(k) plans are similar in size to Gusto 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is Hunter Roberts Construction Group, LLC 401(k) and Profit Sharing Plan in NY ($103M, 318 participants).
Which 401(k) plans cover a similar participant headcount to Gusto 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Hospitality Restaurant Group, Inc. 401(k) Plan in MI (2,552 participants, $5M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 453942850.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.