401(k) · DOL Form 5500 · 2023

Strava, Inc. 401(k) Plan

Data updated 2026-08-25

$29M
Total assets Below avg plan size
325
Participants Below avg headcount
79th
Percentile by assets National rank
$89,697
Avg per participant Below avg balance/head
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Official DOL plan name: Strava, Inc. Retirement Trust · Sponsored by Strava, Inc. · California · Professional & Technical Services

$29M in assets, 325 participants

Strava, Inc.'s Strava, Inc. Retirement Trust reported $29M in total assets and 325 participants in its 2023 DOL Form 5500 filing, ranking in the 79th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #16,100 in Professional & Technical Services (20,321 peers)

Where Strava, Inc. Retirement Trust sits by assets

Strava, Inc. Retirement Trust sits in the top quartile of all filed plans by assets, $29M for 325 participants (~$89,697/participant), up 47.0% in 2023.

#16,100
in Professional & Technical Services (20,321 peers)
+47.0%
assets growth YoY
0.3×
vs typical plan assets (national mean)

Strava, Inc. Retirement Trust's outsized position by total assets

Strava, Inc. Retirement Trust vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$29,151,507 Top 21% higher than 79% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

Strava, Inc. Retirement Trust among mid-size filed plans by headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Strava, Inc. Retirement Trust sits mid-pack in the medium band (325 participants).

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Strava, Inc. Retirement Trust reported net income rose from $3M in the plan year 2022 filing to $9M in the plan year 2023 filing.
  • Strava, Inc. Retirement Trust end-of-year assets rose from $20M in the plan year 2022 filing to $29M in the plan year 2023 filing.
  • Strava, Inc. Retirement Trust reported participants rose from 290 in the plan year 2022 filing to 325 in the plan year 2023 filing.

See the national 2022→2023 release diff →

DOL schedule card

Filing strip 208725248 · Strava, Inc. PY 2023 · 401(k)

Strava, Inc. Retirement Trust · $29M · 325 · 79th

  • TYPE $29M
  • NET 325
  • BOOK 79th
  • VS-ST 401(k)
  • BOY near The Pete Store, LLC 401(k) Plan
  • SCH ind #16100

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Professional & Technical Services retirement plans → · Plans in California →

Strava, Inc. Retirement Trust in the asset neighbourhood

The Pete Store, LLC 401(k) PlanThe Pete Store, LLC 401(k) P…$29MExcel Truck Group 401(k) Plan$29MKmw Group, Inc. Profit-Sharing and Retirement Savings PlanKmw Group, Inc. Profit-Shari…$29MStrava, Inc. Retirement Trust$29MMersana Therapeutics, Inc. 401(k) Profit Sharing Plan TrustMersana Therapeutics, Inc. 4…$29M
End-of-year total assets ($M) among Strava, Inc. Retirement Trust and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

Scale-class filing particulars (2023)

Total Assets (Beginning of Year)$20M
Net Assets (End of Year)$29M
Net Income$9M
Employer EIN208725248
Plan Effective Date2009-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Strava, Inc.)

Sponsor-wide plan assets over time

All Strava, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$38M 91.82434285345572% vs 2022
2024 filing year
$10M$20M$30M$40M 202220232024 $19.8M $38.1M ▲ +91.8%
Year Plans Participants Total Assets
2022 1 290 $20M
2023 1 325 $29M
2024 1 313 $38M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Strava, Inc. Retirement Trust vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000200000250000 -200204060 Total assets ($B) Participants Strava, Inc. Retirement Trust, Total assets ($B): 0.029151507 · Participants: 325Strava, Inc. Retirement TrustWells Fargo & Company 401(k) Plan, Total assets ($B): 51.831350351 · Participants: 193919Wells Fargo & Company 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 39.047152408 · Participants: 122867Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 26.320437734 · Participants: 63105Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 22.17918189 · Participants: 59863Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 19.779511539 · Participants: 106111Apple 401(k) Plan
Strava, Inc. Retirement Trust vs. nearby 401(k) plans in California, assets vs. participants
Compare Strava, Inc. Retirement Trust side-by-side with 3 peers →

Strava, Inc. Retirement Trust's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is The Pete Store, LLC 401(k) Plan in MD ($29M); by covered participants it is Raining Rose, Inc. 401(k) Plan in IA (325 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (325 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Strava, Inc. Retirement Trust assets move in 2023? ▼
Strava, Inc. Retirement Trust surged - up 47.0% during 2023, from $20M to $29M. Reported net income was $9M.
How have Strava, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Strava, Inc.'s sponsor-wide assets grew 91.8%, from $20M to $38M.
Where does Strava, Inc. Retirement Trust rank by assets among Form 5500 filers? ▼
Strava, Inc. Retirement Trust ranks in the 79th percentile by end-of-year assets among 127,072 plans that reported assets for plan year 2023 (in the top quartile of all filed plans by assets).
Which 401(k) plans are similar in size to Strava, Inc. Retirement Trust? ▼
Among 401(k) plans in other states, the closest by assets is The Pete Store, LLC 401(k) Plan in MD ($29M, 876 participants).
Which 401(k) plans cover a similar participant headcount to Strava, Inc. Retirement Trust? ▼
Among 401(k) plans in other states, the closest by covered participants is Raining Rose, Inc. 401(k) Plan in IA (325 participants, $13M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 208725248.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.