401(k) · DOL Form 5500 · 2023

Persona Identities, Inc. 401(k) Plan

Data updated 2026-08-25

$12M
Total assets Small plan by assets
184
Participants Below avg headcount
62nd
Percentile by assets National rank
$63,262
Avg per participant Low balance/head
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Official DOL plan name: Persona 401(k) Plan · Sponsored by Persona Identities, Inc. · California · Professional & Technical Services

$12M in assets, 184 participants

Persona Identities, Inc.'s Persona 401(k) Plan reported $12M in total assets and 184 participants in its 2023 DOL Form 5500 filing, ranking in the 62nd percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #12,360 in Professional & Technical Services (20,321 peers)

Coverage in California

Persona 401(k) Plan covers 184 participants in California, about 29% of the average California filer (state average ~630 per filing). Assets: $12M.

#12,360
in Professional & Technical Services (20,321 peers)
+101.6%
assets growth YoY

Persona 401(k) Plan's mid-pack asset rank among Professional & Technical Services and all filers

Persona 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$11,640,156 Top 38% higher than 62% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

Persona 401(k) Plan among mid-size filed plans by headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Persona 401(k) Plan sits mid-pack in the medium band (184 participants).

DOL schedule card

Filing strip 384087866 · Persona Identities, Inc. PY 2023 · 401(k)

Persona 401(k) Plan · $12M · 184 · 62nd

  • NET $12M
  • NET 184
  • NET 62nd
  • NET 401(k)
  • NET near Tidwell Group, LLC 401(k) Plan
  • NET ind #12360

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Professional & Technical Services retirement plans → · Plans in California →

Persona 401(k) Plan in the asset neighbourhood

Persona 401(k) Plan$12MTidwell Group, LLC 401(k) PlanTidwell Group, LLC 401(k) Pl…$12MThe Verto Solutions, LLC 401(k) PlanThe Verto Solutions, LLC 401…$12MMonarch Enterprises, Inc. 401(k) Profit Sharing Plan and TrustMonarch Enterprises, Inc. 40…$12MMarcus Schloss & Co., Inc. 401(k) PlanMarcus Schloss & Co., Inc. 4…$12M
End-of-year total assets ($M) among Persona 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

California filing particulars

Total Assets (Beginning of Year)$6M
Net Assets (End of Year)$12M
Net Income$6M
Employer EIN384087866
Plan Effective Date2020-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Persona Identities, Inc.)

Sponsor-wide plan assets over time

All Persona Identities, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$19M 62.67439199268463% vs 2023
2024 filing year
$10M$15M$20M 20232024 $11.6M $18.9M ▲ +62.7%
Year Plans Participants Total Assets
2023 1 184 $12M
2024 1 199 $19M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Persona 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000200000250000 -200204060 Total assets ($B) Participants Persona 401(k) Plan, Total assets ($B): 0.011640156 · Participants: 184Persona 401(k) PlanWells Fargo & Company 401(k) Plan, Total assets ($B): 51.831350351 · Participants: 193919Wells Fargo & Company 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 39.047152408 · Participants: 122867Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 26.320437734 · Participants: 63105Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 22.17918189 · Participants: 59863Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 19.779511539 · Participants: 106111Apple 401(k) Plan
Persona 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants

Persona 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Tidwell Group, LLC 401(k) Plan in AL ($12M); by covered participants it is Afiniti 401(k) Plan in DC (184 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (184 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Persona 401(k) Plan assets move in 2023?
Persona 401(k) Plan surged - up 101.6% during 2023, from $6M to $12M. Reported net income was $6M.
How have Persona Identities, Inc. plan assets changed over time?
Across 2 plan years on file (2023-2024), Persona Identities, Inc.'s sponsor-wide assets grew 62.7%, from $12M to $19M.
Which 401(k) plans are similar in size to Persona 401(k) Plan?
Among 401(k) plans in other states, the closest by assets is Tidwell Group, LLC 401(k) Plan in AL ($12M, 154 participants).
Which 401(k) plans cover a similar participant headcount to Persona 401(k) Plan?
Among 401(k) plans in other states, the closest by covered participants is Afiniti 401(k) Plan in DC (184 participants, $5M in assets).