401(k) · DOL Form 5500 · 2023

Connexity, Inc. 401(k) Plan

Data updated 2026-08-11

$78M
Total assets
117
Participants
90th
Percentile by assets
$669,091
Avg per participant
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Official DOL plan name: Taboola and Connexity 401(k) Plan · Sponsored by Connexity, Inc. · California · Professional & Technical Services

$78M in assets, 117 participants

Connexity, Inc.'s Taboola and Connexity 401(k) Plan reported $78M in total assets and 117 participants in its 2023 DOL Form 5500 filing, ranking in the 90th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • 90th percentile by assets (of 127,072 plans)
  • #18,447 in Professional & Technical Services (20,321 peers)

Coverage in California

Taboola and Connexity 401(k) Plan covers 117 participants in California, about 19% of the average California filer (state average ~630 per filing). Assets: $78M.

$78M
total plan assets (2023 EOY)
117
covered participants
90th
percentile by assets (of 127,072 plans)
$669,091
avg assets per participant

Where Taboola and Connexity 401(k) Plan sits by total assets

Taboola and Connexity 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$78,283,680 Top 10% higher than 90% of 127,068 filed plans

This plan $0 $2,010,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Taboola and Connexity 401(k) Plan reported net income rose from -$11M in the plan year 2022 filing to $12M in the plan year 2023 filing.
  • Taboola and Connexity 401(k) Plan end-of-year assets rose from $43M in the plan year 2022 filing to $78M in the plan year 2023 filing.
  • Taboola and Connexity 401(k) Plan reported participants rose from 105 in the plan year 2022 filing to 117 in the plan year 2023 filing.

See the national 2022→2023 release diff →

State
California
Industry
Professional & Technical Services

Participants vs California filers

In California, the average filing covers about 630 participants across 15,291 plans. Taboola and Connexity 401(k) Plan reports 117 participants - about 19% of that state average ($78M EOY assets).

California filing particulars

Total Assets (Beginning of Year)$43M
Net Assets (End of Year)$78M
Net Income$12M
Employer EIN330730911
Plan Effective Date2012-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Connexity, Inc.)

$20M$40M$60M$80M$100M$120M 202220232024 $42.9M $95.7M ▲ +122.9%
Total plan assets by year, all Connexity, Inc. plans on file
Year Plans Participants Total Assets
2022 1 105 $43M
2023 1 117 $78M
2024 1 440 $96M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Taboola and Connexity 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000200000250000 -200204060 Total assets ($B) Participants Taboola and Connexit…, Total assets ($B): 0.07828368 · Participants: 117Taboola and Connexit…Wells Fargo & Compan…, Total assets ($B): 51.831350351 · Participants: 193919Wells Fargo & Compan…Google LLC 401(k) Sa…, Total assets ($B): 39.047152408 · Participants: 122867Google LLC 401(k) Sa…Oracle Corporation 4…, Total assets ($B): 26.320437734 · Participants: 63105Oracle Corporation 4…Intel 401(k) Savings…, Total assets ($B): 22.17918189 · Participants: 59863Intel 401(k) Savings…Apple 401(k) Plan, Total assets ($B): 19.779511539 · Participants: 106111Apple 401(k) Plan
Taboola and Connexity 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants
Compare Taboola and Connexity 401(k) Plan side-by-side with 3 peers →

Similar-Sized 401(k) Plans Nationally

401(k) plans in other states closest to Taboola and Connexity 401(k) Plan by total assets, not by location.

Frequently Asked Questions

How did Taboola and Connexity 401(k) Plan assets move in 2023? ▼
Taboola and Connexity 401(k) Plan surged - up 82.3% during 2023, from $43M to $78M. Reported net income was $12M.
How have Connexity, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Connexity, Inc.'s sponsor-wide assets grew 122.9%, from $43M to $96M.
Where does Taboola and Connexity 401(k) Plan rank by assets among Form 5500 filers? ▼
Taboola and Connexity 401(k) Plan ranks in the 90th percentile by end-of-year assets among 127,072 plans that reported assets for plan year 2023 (in the top 10% of all filed plans by assets).
Which 401(k) plans are similar in size to Taboola and Connexity 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is Buzzfeed Inc. 401(k) Plan in NY ($78M, 1,089 participants).

Next read for Taboola and Connexity 401(k) Plan

Filing takeaways

Ways to act on Taboola and Connexity 401(k) Plan's numbers.

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 330730911.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.