401(k) · DOL Form 5500 · 2023

The Trade Desk, Inc. 401(k) Plan

Data updated 2026-08-25

$214M
Total assets Near avg plan size
1,708
Participants Near avg headcount
95th
Percentile by assets National rank
$125,254
Avg per participant Near avg balance/head
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Official DOL plan name: The Trade Desk 401(k) Plan · Sponsored by The Trade Desk, Inc. · California · Professional & Technical Services

$214M in assets, 1,708 participants

The Trade Desk, Inc.'s The Trade Desk 401(k) Plan reported $214M in total assets and 1,708 participants in its 2023 DOL Form 5500 filing, ranking in the 95th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #19,540 in Professional & Technical Services (20,321 peers)

Coverage in California

The Trade Desk 401(k) Plan covers 1,708 participants in California, 2.7x the typical California plan (state average ~630 per filing). Assets: $214M.

#19,540
in Professional & Technical Services (20,321 peers)
+61.4%
assets growth YoY
2.1×
vs typical plan assets (national mean)

The Trade Desk 401(k) Plan's outsized position by total assets

The Trade Desk 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$213,933,637 Top 5% higher than 95% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

The Trade Desk 401(k) Plan's large-plan peer group by participant headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. The Trade Desk 401(k) Plan lands in the large band (1,708 participants).

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • The Trade Desk 401(k) Plan reported net income rose from $8M in the plan year 2022 filing to $81M in the plan year 2023 filing.
  • The Trade Desk 401(k) Plan end-of-year assets rose from $133M in the plan year 2022 filing to $214M in the plan year 2023 filing.
  • The Trade Desk 401(k) Plan reported participants rose from 1,256 in the plan year 2022 filing to 1,708 in the plan year 2023 filing.

See the national 2022→2023 release diff →

Plan-year Form 5500 strip

Filing strip 271887399 · The Trade Desk, Inc. PY 2023 · 401(k)

The Trade Desk 401(k) Plan · $214M · 1,708 · 95th

  • EIN $214M
  • RANK 1,708
  • PHOTO 95th
  • IND 401(k)
  • EOY near Lone Pine Capital LLC 401(k) Profit Sharing Plan
  • 5500 ind #19540

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Professional & Technical Services retirement plans → · Plans in California →

The Trade Desk 401(k) Plan in the asset neighbourhood

Sturm, Ruger & Company, Inc. 401(k) PlanSturm, Ruger & Company, Inc.…$214MLone Pine Capital LLC 401(k) Profit Sharing PlanLone Pine Capital LLC 401(k)…$214MThe Trade Desk 401(k) Plan$214MRsa Security 401(k) Plan$214MEtsy, Inc. 401(k) Plan$214M
End-of-year total assets ($M) among The Trade Desk 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

California filing particulars

Total Assets (Beginning of Year)$133M
Net Assets (End of Year)$214M
Net Income$81M
Employer EIN271887399
Plan Effective Date2015-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (The Trade Desk, Inc.)

Sponsor-wide plan assets over time

All The Trade Desk, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$298M 125.12867280296544% vs 2022
2024 filing year
$100M$150M$200M$250M$300M$350M 202220232024 $133M $298M ▲ +125.1%
Year Plans Participants Total Assets
2022 1 1,256 $133M
2023 1 1,708 $214M
2024 1 1,937 $298M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

The Trade Desk 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000200000250000 -200204060 Total assets ($B) Participants The Trade Desk 401(k) Plan, Total assets ($B): 0.213933637 · Participants: 1708The Trade Desk 401(k) PlanWells Fargo & Company 401(k) Plan, Total assets ($B): 51.831350351 · Participants: 193919Wells Fargo & Company 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 39.047152408 · Participants: 122867Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 26.320437734 · Participants: 63105Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 22.17918189 · Participants: 59863Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 19.779511539 · Participants: 106111Apple 401(k) Plan
The Trade Desk 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants
Compare The Trade Desk 401(k) Plan side-by-side with 3 peers →

The Trade Desk 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Lone Pine Capital LLC 401(k) Profit Sharing Plan in CT ($214M); by covered participants it is Berry Contracting, Inc. Employee Profit Sharing Plan & Trust in TX (1,708 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($214M here).

Similar participant headcount

Nearest other-state filings by covered participants (1,708 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did The Trade Desk 401(k) Plan assets move in 2023? ▼
The Trade Desk 401(k) Plan surged - up 61.4% during 2023, from $133M to $214M. Reported net income was $81M.
How have The Trade Desk, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), The Trade Desk, Inc.'s sponsor-wide assets grew 125.1%, from $133M to $298M.
Where does The Trade Desk 401(k) Plan rank by assets among Form 5500 filers? ▼
The Trade Desk 401(k) Plan ranks in the 95th percentile by end-of-year assets among 127,072 plans that reported assets for plan year 2023 (in the top 5% of all filed plans by assets).
Which 401(k) plans are similar in size to The Trade Desk 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is Lone Pine Capital LLC 401(k) Profit Sharing Plan in CT ($214M, 106 participants).
Which 401(k) plans cover a similar participant headcount to The Trade Desk 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Berry Contracting, Inc. Employee Profit Sharing Plan & Trust in TX (1,708 participants, $46M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 271887399.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.