401(k) · DOL Form 5500 · 2024

General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan

Data updated 2026-08-25

$1M
Total assets Small plan by assets
5
Participants Small participant base
25th
Percentile by assets National rank
$240,000
Avg per participant Above avg balance/head
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Official DOL plan name: General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan · Sponsored by General Earth, Inc. Dba Nothing Bundt Cakes · Wisconsin · Manufacturing

$1M in assets, 5 participants

General Earth, Inc. Dba Nothing Bundt Cakes's General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan reported $1M in total assets and 5 participants in its 2024 DOL Form 5500 filing, ranking in the 25th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #1,886 in Manufacturing (17,777 peers)

General Earth, Inc. Dba Nothing Bundt Cakes multi-year trail

General Earth, Inc. Dba Nothing Bundt Cakes's plans moved +75.7% in assets from 2022 to 2024; this filing shows General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan at $1M / 5 participants.

#1,886
in Manufacturing (17,777 peers)
+68.5%
assets growth YoY

General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan among the smaller filed plans by assets

General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$1,200,000 25th percentile higher than 25% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan among micro filed plans by headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan is a micro filing (5 participants), the leftmost band.

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan reported net income rose from $29K in the plan year 2023 filing to $488K in the plan year 2024 filing.
  • General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan end-of-year assets rose from $712K in the plan year 2023 filing to $1M in the plan year 2024 filing.

See the national 2023→2024 release diff →

Published 5500 schedule card

Filing strip 815470512 · General Earth, Inc. Dba Nothing Bundt Cakes PY 2024 · 401(k)

General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan · $1M · 5 · 25th

  • TYPE $1M
  • NET 5
  • BOOK 25th
  • VS-ST 401(k)
  • BOY near Pcag Inc Profit-Sharing & Savings Plan
  • SCH ind #1886

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Manufacturing retirement plans → · Plans in Wisconsin →

General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan in the asset neighbourhood

General Earth, Inc. Dba Nothing Bundt Cakes 401(k) PlanGeneral Earth, Inc. Dba Noth…$1MPcag Inc Profit-Sharing & Savings PlanPcag Inc Profit-Sharing & Sa…$1MMichael J. Schwartz Cpa PC Profit Sharing PlanMichael J. Schwartz Cpa PC P…$1MKutsikovich Companies 401(k) Profit Sharing PlanKutsikovich Companies 401(k)…$1MAngel Paws Pet Mobile, Inc. Retirement PlanAngel Paws Pet Mobile, Inc. …$1M
End-of-year total assets ($M) among General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

General Earth, Inc. Dba Nothing Bundt Cakes multi-year asset trail

Sponsor-wide plan assets over time

All General Earth, Inc. Dba Nothing Bundt Cakes plans reported in each filing year

Latest sponsor-wide plan assets
$1M 75.65971200590216% vs 2022
2024 filing year
$0.6M$0.8M$1M$1.2M$1.4M 202220232024 $0.68M $1.2M ▲ +76.5%
Year Plans Participants Total Assets
2022 1 5 $683K
2023 1 5 $712K
2024 1 5 $1M

General Earth, Inc. Dba Nothing Bundt Cakes filing trail (2024)

Total Assets (Beginning of Year)$712K
Net Assets (End of Year)$1M
Net Income$488K
Employer EIN815470512
Plan Effective Date2017-02-18
Filing StatusFILING RECEIVED

Nearby 401(k) Plans in Wisconsin

Peer 401(k) plans, same state, same plan type, ranked by total assets.

General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan vs. nearby 401(k) plans in Wisconsin, assets vs. participants Scatter plot of 6 data points. -20000020000400006000080000100000 -5051015 Total assets ($B) Participants General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan, Total assets ($B): 0.0012 · Participants: 5General Earth, Inc. Dba Nothing Bundt Cakes 401(k) PlanAdvocate Aurora Health 401(k) Plan, Total assets ($B): 10.487791739 · Participants: 80015Advocate Aurora Health 401(k) PlanJohnson Controls Retirement Savings and Investment Plan, Total assets ($B): 7.188548319 · Participants: 28489Johnson Controls Retirement Savings and Investment PlanFiserv 401(k) Savings Plan, Total assets ($B): 5.136404794 · Participants: 26372Fiserv 401(k) Savings PlanKimberly-Clark Corporation 401(k) & Profit Sharing Plan, Total assets ($B): 4.988151 · Participants: 11661Kimberly-Clark Corporation 401(k) & Profit Sharing PlanRockwell Automation Retirement Savings Plan, Total assets ($B): 3.765132976 · Participants: 9217Rockwell Automation Retirement Savings Plan
General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan vs. nearby 401(k) plans in Wisconsin, assets vs. participants
Compare General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan side-by-side with 3 peers →

General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside Wisconsin, the nearest 401(k) by assets is Pcag Inc Profit-Sharing & Savings Plan in MI ($1M); by covered participants it is Nasr Psychiatric Services 401(k) Plan in IN (5 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (5 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan assets move in 2024? ▼
General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan surged - up 68.5% during 2024, from $712K to $1M. Reported net income was $488K.
How have General Earth, Inc. Dba Nothing Bundt Cakes plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), General Earth, Inc. Dba Nothing Bundt Cakes's sponsor-wide assets grew 75.7%, from $683K to $1M.
Where does General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan rank by assets among Form 5500 filers? ▼
General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan ranks in the 25th percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (in the lower half of filed plans by assets).
Which 401(k) plans are similar in size to General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is Pcag Inc Profit-Sharing & Savings Plan in MI ($1M, 4 participants).
Which 401(k) plans cover a similar participant headcount to General Earth, Inc. Dba Nothing Bundt Cakes 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Nasr Psychiatric Services 401(k) Plan in IN (5 participants, N/A in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 815470512.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.