401(k) · DOL Form 5500 · 2024

Altern Marketing, LLC 401(k) Plan

Data updated 2026-08-25

$41M
Total assets Below avg plan size
1,349
Participants Near avg headcount
82nd
Percentile by assets National rank
$30,336
Avg per participant Low balance/head
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Official DOL plan name: Golden Hippo Retirement Plan · Sponsored by Altern Marketing, LLC · California · Retail Trade

$41M in assets, 1,349 participants

Altern Marketing, LLC's Golden Hippo Retirement Plan reported $41M in total assets and 1,349 participants in its 2024 DOL Form 5500 filing, ranking in the 82nd percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #7,203 in Retail Trade (8,048 peers)

Coverage in California

Golden Hippo Retirement Plan covers 1,349 participants in California, 2.1x the typical California plan (state average ~630 per filing). Assets: $41M.

#7,203
in Retail Trade (8,048 peers)
+39.5%
assets growth YoY
0.4×
vs typical plan assets (national mean)

Golden Hippo Retirement Plan's outsized position by total assets

Golden Hippo Retirement Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$40,923,673 Top 18% higher than 82% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Golden Hippo Retirement Plan's large-plan peer group by participant headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Golden Hippo Retirement Plan lands in the large band (1,349 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Golden Hippo Retirement Plan end-of-year assets rose from $29M in the plan year 2023 filing to $41M in the plan year 2024 filing.
  • Golden Hippo Retirement Plan reported participants rose from 1,008 in the plan year 2023 filing to 1,349 in the plan year 2024 filing.
  • Golden Hippo Retirement Plan reported net income rose from $9M in the plan year 2023 filing to $12M in the plan year 2024 filing.

See the national 2023→2024 release diff →

DOL schedule card

Filing strip 275077031 · Altern Marketing, LLC PY 2024 · 401(k)

Golden Hippo Retirement Plan · $41M · 1,349 · 82nd

  • ASSETS $41M
  • ASSETS 1,349
  • ASSETS 82nd
  • ASSETS 401(k)
  • ASSETS near Reed & Reed Retirement Savings Plan
  • ASSETS ind #7203

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Retail Trade retirement plans → · Plans in California →

Golden Hippo Retirement Plan in the asset neighbourhood

Reed & Reed Retirement Savings PlanReed & Reed Retirement Savin…$41MPride Capital Partners, LLC 401(k) PlanPride Capital Partners, LLC …$41MPeerless Beverage Company 401(k) Profit Sharing PlanPeerless Beverage Company 40…$41MRocky Brands, Inc. 401(k) Plan and TrustRocky Brands, Inc. 401(k) Pl…$41MGolden Hippo Retirement Plan$41M
End-of-year total assets ($M) among Golden Hippo Retirement Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

California filing particulars

Total Assets (Beginning of Year)$29M
Net Assets (End of Year)$41M
Net Income$12M
Employer EIN275077031
Plan Effective Date2015-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Altern Marketing, LLC)

Sponsor-wide plan assets over time

All Altern Marketing, LLC plans reported in each filing year

Latest sponsor-wide plan assets
$41M 103.48796898349977% vs 2022
2024 filing year
$10M$20M$30M$40M$50M 202220232024 $20.1M $40.9M ▲ +103.5%
Year Plans Participants Total Assets
2022 1 948 $20M
2023 1 1,008 $29M
2024 1 1,349 $41M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Golden Hippo Retirement Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000 -200204060 Total assets ($B) Participants Golden Hippo Retirement Plan, Total assets ($B): 0.040923673 · Participants: 1349Golden Hippo Retirement PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 48.738057415 · Participants: 116712Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 31.02646504 · Participants: 58962Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 24.850880304 · Participants: 55298Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 24.714519387 · Participants: 101450Apple 401(k) PlanCisco Systems,Inc. 401(k) Plan, Total assets ($B): 22.728425546 · Participants: 40452Cisco Systems,Inc. 401(k) Plan
Golden Hippo Retirement Plan vs. nearby 401(k) plans in California, assets vs. participants
Compare Golden Hippo Retirement Plan side-by-side with 3 peers →

Golden Hippo Retirement Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Reed & Reed Retirement Savings Plan in ME ($41M); by covered participants it is Bradford White Corporation 401(k) Plan for Union Employees in PA (1,349 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (1,349 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Golden Hippo Retirement Plan assets move in 2024? ▼
Golden Hippo Retirement Plan surged - up 39.5% during 2024, from $29M to $41M. Reported net income was $12M.
How have Altern Marketing, LLC plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Altern Marketing, LLC's sponsor-wide assets grew 103.5%, from $20M to $41M.
Where does Golden Hippo Retirement Plan rank by assets among Form 5500 filers? ▼
Golden Hippo Retirement Plan ranks in the 82nd percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (in the top quartile of all filed plans by assets).
Which 401(k) plans are similar in size to Golden Hippo Retirement Plan? ▼
Among 401(k) plans in other states, the closest by assets is Reed & Reed Retirement Savings Plan in ME ($41M, 172 participants).
Which 401(k) plans cover a similar participant headcount to Golden Hippo Retirement Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Bradford White Corporation 401(k) Plan for Union Employees in PA (1,349 participants, $35M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 275077031.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.