401(k) · DOL Form 5500 · 2024

Liftoff Mobile, Inc. 401(k) Plan

Data updated 2026-08-25

$51M
Total assets Below avg plan size
359
Participants Below avg headcount
84th
Percentile by assets National rank
$141,305
Avg per participant Near avg balance/head
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Official DOL plan name: Liftoff 401(k) Plan · Sponsored by Liftoff Mobile, Inc. · California · Professional & Technical Services

$51M in assets, 359 participants

Liftoff Mobile, Inc.'s Liftoff 401(k) Plan reported $51M in total assets and 359 participants in its 2024 DOL Form 5500 filing, ranking in the 84th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #17,171 in Professional & Technical Services (20,173 peers)

Where Liftoff 401(k) Plan sits by assets

Liftoff 401(k) Plan sits in the top quartile of all filed plans by assets, $51M for 359 participants (~$141,305/participant), up 33.5% in 2024.

#17,171
in Professional & Technical Services (20,173 peers)
+33.5%
assets growth YoY
0.5×
vs typical plan assets (national mean)

Liftoff 401(k) Plan's outsized position by total assets

Liftoff 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$50,728,472 Top 16% higher than 84% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Liftoff 401(k) Plan among mid-size filed plans by headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Liftoff 401(k) Plan sits mid-pack in the medium band (359 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Liftoff 401(k) Plan end-of-year assets rose from $38M in the plan year 2023 filing to $51M in the plan year 2024 filing.
  • Liftoff 401(k) Plan reported participants fell from 458 in the plan year 2023 filing to 359 in the plan year 2024 filing.
  • Liftoff 401(k) Plan reported net income rose from $11M in the plan year 2023 filing to $13M in the plan year 2024 filing.

See the national 2023→2024 release diff →

DOL schedule card

Filing strip 460784178 · Liftoff Mobile, Inc. PY 2024 · 401(k)

Liftoff 401(k) Plan · $51M · 359 · 84th

  • BOOK $51M
  • VS-ST 359
  • BOY 84th
  • SCH 401(k)
  • EBSA near A Place for Mom, Inc. 401(k) Plan
  • PART ind #17171

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Professional & Technical Services retirement plans → · Plans in California →

Liftoff 401(k) Plan in the asset neighbourhood

Liftoff 401(k) Plan$51MA Place for Mom, Inc. 401(k) PlanA Place for Mom, Inc. 401(k)…$51MSuominen 401(k) Plan$51MBank of New Hampshire Retirement Incentive ProgramBank of New Hampshire Retire…$51MPec Solutions, LLC Profit Sharing and 401(k) PlanPec Solutions, LLC Profit Sh…$51M
End-of-year total assets ($M) among Liftoff 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

Scale-class filing particulars (2024)

Total Assets (Beginning of Year)$38M
Net Assets (End of Year)$51M
Net Income$13M
Employer EIN460784178
Plan Effective Date2015-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Liftoff Mobile, Inc.)

Sponsor-wide plan assets over time

All Liftoff Mobile, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$51M 88.19673751332869% vs 2022
2024 filing year
$20M$30M$40M$50M$60M 202220232024 $27M $50.7M ▲ +88.2%
Year Plans Participants Total Assets
2022 1 437 $27M
2023 1 458 $38M
2024 1 359 $51M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Liftoff 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000 -200204060 Total assets ($B) Participants Liftoff 401(k) Plan, Total assets ($B): 0.050728472 · Participants: 359Liftoff 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 48.738057415 · Participants: 116712Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 31.02646504 · Participants: 58962Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 24.850880304 · Participants: 55298Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 24.714519387 · Participants: 101450Apple 401(k) PlanCisco Systems,Inc. 401(k) Plan, Total assets ($B): 22.728425546 · Participants: 40452Cisco Systems,Inc. 401(k) Plan
Liftoff 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants
Compare Liftoff 401(k) Plan side-by-side with 3 peers →

Liftoff 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is A Place for Mom, Inc. 401(k) Plan in KS ($51M); by covered participants it is Intermountain Food Stores, Inc. 401(k) P/S Plan in ID (359 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($51M here).

Similar participant headcount

Nearest other-state filings by covered participants (359 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Liftoff 401(k) Plan assets move in 2024? ▼
Liftoff 401(k) Plan surged - up 33.5% during 2024, from $38M to $51M. Reported net income was $13M.
How have Liftoff Mobile, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Liftoff Mobile, Inc.'s sponsor-wide assets grew 88.2%, from $27M to $51M.
Where does Liftoff 401(k) Plan rank by assets among Form 5500 filers? ▼
Liftoff 401(k) Plan ranks in the 84th percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (in the top quartile of all filed plans by assets).
Which 401(k) plans are similar in size to Liftoff 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is A Place for Mom, Inc. 401(k) Plan in KS ($51M, 1,000 participants).
Which 401(k) plans cover a similar participant headcount to Liftoff 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Intermountain Food Stores, Inc. 401(k) P/S Plan in ID (359 participants, $3M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 460784178.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.