401(k) · DOL Form 5500 · 2024

Supplying Demand Inc. Dba Liquid Death 401(k) Plan

Data updated 2026-08-25

$6M
Total assets Small plan by assets
212
Participants Below avg headcount
45th
Percentile by assets National rank
$28,518
Avg per participant Low balance/head
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Official DOL plan name: Liquid Death 401(k) Plan · Sponsored by Supplying Demand Inc. Dba Liquid Death · California · Manufacturing

$6M in assets, 212 participants

Supplying Demand Inc. Dba Liquid Death's Liquid Death 401(k) Plan reported $6M in total assets and 212 participants in its 2024 DOL Form 5500 filing, ranking in the 45th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #5,138 in Manufacturing (17,777 peers)

Coverage in California

Liquid Death 401(k) Plan covers 212 participants in California, about 34% of the average California filer (state average ~630 per filing). Assets: $6M.

#5,138
in Manufacturing (17,777 peers)
+68.1%
assets growth YoY

Liquid Death 401(k) Plan's mid-pack asset rank among Manufacturing and all filers

Liquid Death 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$6,045,806 45th percentile higher than 45% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Liquid Death 401(k) Plan among mid-size filed plans by headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Liquid Death 401(k) Plan sits mid-pack in the medium band (212 participants).

EBSA filing schedule strip

Filing strip 832918150 · Supplying Demand Inc. Dba Liquid Death PY 2024 · 401(k)

Liquid Death 401(k) Plan · $6M · 212 · 45th

  • EBSA $6M
  • EBSA 212
  • EBSA 45th
  • EBSA 401(k)
  • EBSA near Young Manufacturing Company, Inc. 401(k) Plan
  • EBSA ind #5138

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Manufacturing retirement plans → · Plans in California →

Liquid Death 401(k) Plan in the asset neighbourhood

Liquid Death 401(k) Plan$6MYoung Manufacturing Company, Inc. 401(k) PlanYoung Manufacturing Company,…$6MSavage Arms Union Retirement PlanSavage Arms Union Retirement…$6MJ.a. Marketing, Inc. 401(k) Profit Sharing PlanJ.a. Marketing, Inc. 401(k) …$6MQuebedeaux Pontiac Gmc 401(k) PlanQuebedeaux Pontiac Gmc 401(k…$6M
End-of-year total assets ($M) among Liquid Death 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

California filing particulars

Total Assets (Beginning of Year)$4M
Net Assets (End of Year)$6M
Net Income$2M
Employer EIN832918150
Plan Effective Date2022-07-25
Filing StatusFILING RECEIVED

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Liquid Death 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000 -200204060 Total assets ($B) Participants Liquid Death 401(k) Plan, Total assets ($B): 0.006045806 · Participants: 212Liquid Death 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 48.738057415 · Participants: 116712Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 31.02646504 · Participants: 58962Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 24.850880304 · Participants: 55298Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 24.714519387 · Participants: 101450Apple 401(k) PlanCisco Systems,Inc. 401(k) Plan, Total assets ($B): 22.728425546 · Participants: 40452Cisco Systems,Inc. 401(k) Plan
Liquid Death 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants
Compare Liquid Death 401(k) Plan side-by-side with 3 peers →

Liquid Death 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Young Manufacturing Company, Inc. 401(k) Plan in KY ($6M); by covered participants it is Touchstone Behavioral Health 401(k) Plan in AZ (212 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (212 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Liquid Death 401(k) Plan assets move in 2024? ▼
Liquid Death 401(k) Plan surged - up 68.1% during 2024, from $4M to $6M. Reported net income was $2M.
Which 401(k) plans are similar in size to Liquid Death 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is Young Manufacturing Company, Inc. 401(k) Plan in KY ($6M, 192 participants).
Which 401(k) plans cover a similar participant headcount to Liquid Death 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Touchstone Behavioral Health 401(k) Plan in AZ (212 participants, $4M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 832918150.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.