401(k) · DOL Form 5500 · 2024

Goop Inc. 401(k) Plan

Data updated 2026-08-25

$7M
Total assets Small plan by assets: 202
Participants Below avg headcount: 49th
Percentile by assets National rank: $35,314
Avg per participant Low balance/head

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Official DOL plan name: Goop Inc. 401(k) Plan · Sponsored by Goop Inc. · California · Retail Trade

$7M in assets, 202 participants

Goop Inc.'s Goop Inc. 401(k) Plan reported $7M in total assets and 202 participants in its 2024 DOL Form 5500 filing, ranking in the 49th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

#4,746 in Retail Trade (8,048 peers)

Coverage in California

Goop Inc. 401(k) Plan covers 202 participants in California, about 32% of the average California filer (state average ~630 per filing). Assets: $7M.

#4,746
in Retail Trade (8,048 peers): +12.3%
assets growth YoY

Goop Inc. 401(k) Plan's mid-pack asset rank among Retail Trade and all filers

Goop Inc. 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$7,133,505 49th percentile higher than 49% of 123,620 filed plans

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Goop Inc. 401(k) Plan among mid-size filed plans by headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Goop Inc. 401(k) Plan sits mid-pack in the medium band (202 participants).

Micro (1-10) 33,766 filings (27%) Small (11-100) 26,107 filings (21%) Medium (101-1,000) 54,251 filings (43%) Large (1,001-10,000) 10,349 filings (8%) Mega (10,000+) 1,399 filings (1%)

Goop Inc. 401(k) Plan reported net income fell from $2M in the plan year 2023 filing to $784K in the plan year 2024 filing.
Goop Inc. 401(k) Plan end-of-year assets rose from $6M in the plan year 2023 filing to $7M in the plan year 2024 filing.
Goop Inc. 401(k) Plan reported participants rose from 195 in the plan year 2023 filing to 202 in the plan year 2024 filing.

See the national 2023→2024 release diff →

EBSA filing schedule strip

Filing strip 901022709 · Goop Inc. PY 2024 · 401(k)

Goop Inc. 401(k) Plan · $7M · 202 · 49th

EIN $7M
EIN 202
EIN 49th
EIN 401(k)
EIN near Laurel Capital Corporation Profit Sharing 401(k) Plan & Trust
EIN ind #4746

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Retail Trade retirement plans → · Plans in California →

End-of-year total assets ($M) among Goop Inc. 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

California filing particulars

Total Assets (Beginning of Year)	$6M
Net Assets (End of Year)	$7M
Net Income	$784K
Employer EIN	901022709
Plan Effective Date	2018-10-15
Filing Status	FILING RECEIVED

Sponsor Plan History (Goop Inc.)

Latest sponsor-wide plan assets: $7M 51.13005840965571% vs 2022; 2024 filing year

Year	Plans	Participants	Total Assets
2022	1	210	$5M
2023	1	195	$6M
2024	1	202	$7M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Goop Inc. 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants

Google LLC 401(k) Savings Plan $48.7B · 116,712
Oracle Corporation 401(k) Savings and Investment Plan $31.0B · 58,962
Intel 401(k) Savings Plan $24.9B · 55,298
Apple 401(k) Plan $24.7B · 101,450
Cisco Systems,Inc. 401(k) Plan $22.7B · 40,452

Compare Goop Inc. 401(k) Plan side-by-side with 3 peers →

Goop Inc. 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Laurel Capital Corporation Profit Sharing 401(k) Plan & Trust in PA ($7M); by covered participants it is Servall Termite Company Profit Sharing 401(k) Plan in TN (202 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($7M here).

Laurel Capital Corporation Profit Sharing 401(k) Plan & Trust (PA) $7M · 7
Trimble Weist Dye & Ezra Cpas 401(k) Profit Sharing Plan & Trust (CO) $7M · 8
Nardone Electrical Corporation 401(k) Plan (MA) $7M · 139
L & L Distributing Co., Inc. 401(k) Plan and Trust (IA) $7M · 38

Similar participant headcount

Nearest other-state filings by covered participants (202 participants); asset peers above are excluded.

Servall Termite Company Profit Sharing 401(k) Plan (TN) 202 · 0 off
Usasf, LLC 401(k) Plan (DE) 202 · 0 off
Cortec 401(k) Plan (LA) 202 · 0 off
Ross Downing Chevrolet, Inc. 401(k) Plan (LA) 202 · 0 off

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Goop Inc. 401(k) Plan assets move in 2024? ▼

Goop Inc. 401(k) Plan grew at a solid clip - up 12.3% during 2024, from $6M to $7M. Reported net income was $784K.

How have Goop Inc. plan assets changed over time? ▼

Across 3 plan years on file (2022-2024), Goop Inc.'s sponsor-wide assets grew 51.1%, from $5M to $7M.

Which 401(k) plans are similar in size to Goop Inc. 401(k) Plan? ▼

Among 401(k) plans in other states, the closest by assets is Laurel Capital Corporation Profit Sharing 401(k) Plan & Trust in PA ($7M, 7 participants).

Which 401(k) plans cover a similar participant headcount to Goop Inc. 401(k) Plan? ▼

Among 401(k) plans in other states, the closest by covered participants is Servall Termite Company Profit Sharing 401(k) Plan in TN (202 participants, $874K in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 901022709.