401(k) · DOL Form 5500 · 2024

Connexity, Inc. 401(k) Plan

Data updated 2026-08-25

$96M
Total assets Below avg plan size
440
Participants Below avg headcount
90th
Percentile by assets National rank
$217,478
Avg per participant Above avg balance/head
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Official DOL plan name: Taboola and Connexity 401(k) Plan · Sponsored by Connexity, Inc. · California · Professional & Technical Services

$96M in assets, 440 participants

Connexity, Inc.'s Taboola and Connexity 401(k) Plan reported $96M in total assets and 440 participants in its 2024 DOL Form 5500 filing, ranking in the 90th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #18,392 in Professional & Technical Services (20,173 peers)

Where Taboola and Connexity 401(k) Plan sits by assets

Taboola and Connexity 401(k) Plan sits in the top 10% of all filed plans by assets, $96M for 440 participants (~$217,478/participant), up 22.2% in 2024.

#18,392
in Professional & Technical Services (20,173 peers)
+22.2%
assets growth YoY
1.0×
vs typical plan assets (national mean)

Taboola and Connexity 401(k) Plan's outsized position by total assets

Taboola and Connexity 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$95,690,242 Top 10% higher than 90% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Taboola and Connexity 401(k) Plan among mid-size filed plans by headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Taboola and Connexity 401(k) Plan sits mid-pack in the medium band (440 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Taboola and Connexity 401(k) Plan reported participants rose from 117 in the plan year 2023 filing to 440 in the plan year 2024 filing.
  • Taboola and Connexity 401(k) Plan reported net income rose from $12M in the plan year 2023 filing to $17M in the plan year 2024 filing.
  • Taboola and Connexity 401(k) Plan end-of-year assets rose from $78M in the plan year 2023 filing to $96M in the plan year 2024 filing.

See the national 2023→2024 release diff →

Plan-year Form 5500 strip

Filing strip 330730911 · Connexity, Inc. PY 2024 · 401(k)

Taboola and Connexity 401(k) Plan · $96M · 440 · 90th

  • VS-ST $96M
  • VS-ST 440
  • VS-ST 90th
  • VS-ST 401(k)
  • VS-ST near 401(k) Plan of Digitalbridge Group Advisors, LLC
  • VS-ST ind #18392

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Professional & Technical Services retirement plans → · Plans in California →

Taboola and Connexity 401(k) Plan in the asset neighbourhood

Fincantieri Marine Group 401(k) Retirement PlanFincantieri Marine Group 401…$96MIti, Inc. 401(k) Plan$96MTaboola and Connexity 401(k) PlanTaboola and Connexity 401(k)…$96M401(k) Plan of Digitalbridge Group Advisors, LLC401(k) Plan of Digitalbridge…$96MDayco Savings & Retirement PlanDayco Savings & Retirement P…$96M
End-of-year total assets ($M) among Taboola and Connexity 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

Scale-class filing particulars (2024)

Total Assets (Beginning of Year)$78M
Net Assets (End of Year)$96M
Net Income$17M
Employer EIN330730911
Plan Effective Date2012-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Connexity, Inc.)

Sponsor-wide plan assets over time

All Connexity, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$96M 122.89122756246988% vs 2022
2024 filing year
$20M$40M$60M$80M$100M$120M 202220232024 $42.9M $95.7M ▲ +122.9%
Year Plans Participants Total Assets
2022 1 105 $43M
2023 1 117 $78M
2024 1 440 $96M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Taboola and Connexity 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000 -200204060 Total assets ($B) Participants Taboola and Connexity 401(k) Plan, Total assets ($B): 0.095690242 · Participants: 440Taboola and Connexity 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 48.738057415 · Participants: 116712Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 31.02646504 · Participants: 58962Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 24.850880304 · Participants: 55298Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 24.714519387 · Participants: 101450Apple 401(k) PlanCisco Systems,Inc. 401(k) Plan, Total assets ($B): 22.728425546 · Participants: 40452Cisco Systems,Inc. 401(k) Plan
Taboola and Connexity 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants
Compare Taboola and Connexity 401(k) Plan side-by-side with 3 peers →

Taboola and Connexity 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is 401(k) Plan of Digitalbridge Group Advisors, LLC in FL ($96M); by covered participants it is Goodwill Industries of New Mexico 403(b) Plan in NM (440 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($96M here).

Similar participant headcount

Nearest other-state filings by covered participants (440 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Taboola and Connexity 401(k) Plan assets move in 2024? ▼
Taboola and Connexity 401(k) Plan grew sharply - up 22.2% during 2024, from $78M to $96M. Reported net income was $17M.
How have Connexity, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Connexity, Inc.'s sponsor-wide assets grew 122.9%, from $43M to $96M.
Where does Taboola and Connexity 401(k) Plan rank by assets among Form 5500 filers? ▼
Taboola and Connexity 401(k) Plan ranks in the 90th percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (in the top 10% of all filed plans by assets).
Which 401(k) plans are similar in size to Taboola and Connexity 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is 401(k) Plan of Digitalbridge Group Advisors, LLC in FL ($96M, 198 participants).
Which 401(k) plans cover a similar participant headcount to Taboola and Connexity 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Goodwill Industries of New Mexico 403(b) Plan in NM (440 participants, $2M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 330730911.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.