401(k) · DOL Form 5500 · 2024

Ibotta, Inc. 401(k) Plan

Data updated 2026-05-15

$65M
Total assets
891
Participants
87th
Percentile by assets
$72,836
Avg per participant

Sponsored by Ibotta, Inc. · Colorado · Professional & Technical Services

What the 2024 filing shows

Ibotta, Inc. 401(k) Plan holds $65M for 891 participants - about $72,836 per participant, in the top quartile of all filed plans by assets, up 27.2% over the 2024 plan year.

$65M
total plan assets (2024 EOY)
891
covered participants
87th
percentile by assets (of 116,472 plans)
$72,836
avg assets per participant
State
Industry
Professional & Technical Services

401(k) · DOL Form 5500 · 2024

What the Filing Says About Ibotta, Inc. 401(k) Plan

Ibotta, Inc. 401(k) Plan is a 401(k) retirement plan sponsored by Ibotta, Inc., headquartered in Colorado. According to the U.S. Department of Labor's 2024 Form 5500 filing, the plan reports $65M in total end-of-year assets and covers 891 participants across the Professional & Technical Services industry. The sponsor's EIN on file with the U.S. Department of Labor is 352426358, and the plan has been effective since 2014-10-01. Its filing status is currently FILING RECEIVED.

Year over year, total assets grew sharply from $51M at the beginning of 2024 to $65M at year-end - up 27.2%. Net assets (after liabilities) closed the year at $65M, with reported net income of $14M driven by investment returns, contributions received, and benefit payments during the period. These figures reflect what the plan administrator certified on Schedule H or Schedule I of the Form 5500 annual return and can be compared against 2 prior plan-year filings from the same sponsor shown below.

Across the 3 plan years Ibotta, Inc. has on file with PlainRetire (2022-2024), sponsor-wide plan assets have moved from $34M to $65M, a gain of 93.2%, while reported participants moved from 1,017 to 891 (-12.4%). The strongest year on file by total sponsor assets was 2024 at $65M; the softest was 2022 at $34M. Year-by-year, sponsor-wide filings show: 2022 - $34M in assets across 1 plan covering 1,017 participants; 2023 - $51M in assets across 1 plan covering 967 participants; 2024 - $65M in assets across 1 plan covering 891 participants.

By assets, Ibotta, Inc. 401(k) Plan outranks 87% of the 116,472 plans that filed a Form 5500 for the 2024 plan year, and holds roughly 0.6x the national average plan size of $100M and 730 average participants.

Asset totals and participant counts reflect a single plan year snapshot and can change materially with market conditions, plan mergers, or workforce changes. Fields such as "net income" include both realized investment performance and contribution/distribution flows, a single-year figure does not by itself indicate plan health or participant outcomes. This page summarizes public DOL disclosures for research and educational purposes only and is not retirement, tax, legal, or financial advice. Before making decisions about your own retirement benefits or evaluating an employer's plan, verify the underlying filing directly via the DOL EFAST2 system and consult a qualified professional.

How the percentile is calculated: we count every plan that filed a 2024 Form 5500 with a reported end-of-year asset figure (116,472 plans), rank Ibotta, Inc. 401(k) Plan against all of them by total assets, and report the share of those plans it outranks. A plan reporting no asset figure for the year is excluded from the ranking rather than assumed to be zero.

Financial Summary (2024)

Total Assets (Beginning of Year)$51M
Total Assets (End of Year)$65M
Net Assets (End of Year)$65M
Net Income$14M
Plan Type401(k)
Employer EIN352426358
Plan Effective Date2014-10-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Ibotta, Inc.)

Year Plans Participants Total Assets
2022 1 1,017 $34M
2023 1 967 $51M
2024 1 891 $65M

Nearby 401(k) Plans in Colorado

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Frequently Asked Questions

How much money is in the Ibotta, Inc. 401(k) Plan?
As of the 2024 Form 5500 filing, Ibotta, Inc. 401(k) Plan holds $65M in total assets with 891 participants. It is sponsored by Ibotta, Inc..
What type of plan is Ibotta, Inc. 401(k) Plan?
Ibotta, Inc. 401(k) Plan is a 401(k) plan. It has been effective since 2014-10-01. The plan is filed with the U.S. Department of Labor under EIN 352426358.
Who sponsors the Ibotta, Inc. 401(k) Plan?
Ibotta, Inc. 401(k) Plan is sponsored by Ibotta, Inc., located in Colorado. The sponsor's EIN is 352426358 and the plan operates in the Professional & Technical Services industry.
How did Ibotta, Inc. 401(k) Plan perform in 2024?
Ibotta, Inc. 401(k) Plan grew sharply - up 27.2% during 2024, moving from $51M to $65M in total assets. Net income was $14M.

What this filing means

Ways to act on Ibotta, Inc. 401(k) Plan's numbers.

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 352426358.

Reference: IRS Publication 560, Retirement Plans for Small Business, contribution-limit rules.

Reference: IRS Publication 590-B, Distributions from IRAs, RMD rules under SECURE Act 2.0.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.

Every figure on PlainRetire is rendered directly from the Department of Labor's Form 5500 annual return filings, no number is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2026-05-15.