401(k) · DOL Form 5500 · 2024

Robert W. Baird & Co., Inc. 401(k) Plan

Data updated 2026-08-11

$2.2B
Total assets
5,148
Participants
99th
Percentile by assets
$424,715
Avg per participant
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Official DOL plan name: Baird Profit Sharing & Savings Plan · Sponsored by Robert W. Baird & Co., Inc. · Wisconsin · Finance & Insurance

$2.2B in assets, 5,148 participants

Robert W. Baird & Co., Inc.'s Baird Profit Sharing & Savings Plan reported $2.2B in total assets and 5,148 participants in its 2024 DOL Form 5500 filing, ranking in the 99th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • 99th percentile by assets (of 123,622 plans)
  • #8,421 in Finance & Insurance (8,549 peers)

Coverage in Wisconsin

Baird Profit Sharing & Savings Plan covers 5,148 participants in Wisconsin, 9.1x the typical Wisconsin plan (state average ~563 per filing). Assets: $2.2B.

$2.2B
total plan assets (2024 EOY)
5,148
covered participants
99th
percentile by assets (of 123,622 plans)
$424,715
avg assets per participant

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Baird Profit Sharing & Savings Plan end-of-year assets rose from $1.9B in the plan year 2023 filing to $2.2B in the plan year 2024 filing.
  • Baird Profit Sharing & Savings Plan reported net income fell from $319M in the plan year 2023 filing to $290M in the plan year 2024 filing.
  • Baird Profit Sharing & Savings Plan reported participants rose from 4,830 in the plan year 2023 filing to 5,148 in the plan year 2024 filing.

See the national 2023→2024 release diff →

Participants vs Wisconsin filers

In Wisconsin, the average filing covers about 563 participants across 2,940 plans. Baird Profit Sharing & Savings Plan reports 5,148 participants - 9.1x that state average ($2.2B EOY assets).

Wisconsin filing particulars

Total Assets (Beginning of Year)$1.9B
Net Assets (End of Year)$2.2B
Net Income$290M
Employer EIN396037917
Plan Effective Date1975-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Robert W. Baird & Co., Inc.)

$1.4B$1.6B$1.8B$2B$2.2B$2.4B 202220232024 $1.58B $2.19B ▲ +38.6%
Total plan assets by year, all Robert W. Baird & Co., Inc. plans on file
Year Plans Participants Total Assets
2022 1 4,656 $1.6B
2023 1 4,830 $1.9B
2024 1 5,148 $2.2B

Nearby 401(k) Plans in Wisconsin

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Baird Profit Sharing & Savings Plan vs. nearby 401(k) plans in Wisconsin, assets vs. participants

Baird Profit Sharing & Savings Plan vs. nearby 401(k) plans in Wisconsin, assets vs. participants Scatter plot of 6 data points. 020000400006000080000100000 024681012 Total assets ($B) Participants Baird Profit Sharing…Advocate Aurora Heal…Johnson Controls Ret…Fiserv 401(k) Saving…Kimberly-Clark Corpo…Rockwell Automation …
Baird Profit Sharing & Savings Plan vs. nearby 401(k) plans in Wisconsin, assets vs. participants

Scale composition for Baird Profit Sharing & Savings Plan

Baird Profit Sharing & Savings Plan reports $2.2B in end-of-year assets across 5,148 participants (0.018% of the $12.3T held by all Form 5500 filers in the national rollup , and 0.005% of 93,925,755 covered participants) - about $424,715 per participant (3.1x the national average assets-per-participant) . Net income for plan year 2024 was $290M.

This plan identity (EIN 396037917, plan #005) has 3 Form 5500 filings on file from 2022 to 2024 , with end-of-year assets moving from $1.6B to $2.2B (+38.6%) while covered participants moved from 4,656 to 5,148 . Single-year sparse filers cannot show that trail.

Plan year Participants EOY assets Filing
2022 4,656 $1.6B Open filing
2023 4,830 $1.9B Open filing
2024 · index core 5,148 $2.2B This page

Similar-Sized 401(k) Plans Nationally

401(k) plans in other states closest to Baird Profit Sharing & Savings Plan by total assets, not by location.

Frequently Asked Questions

How did Baird Profit Sharing & Savings Plan assets move in 2024?
Baird Profit Sharing & Savings Plan grew sharply - up 15.3% during 2024, from $1.9B to $2.2B. Reported net income was $290M.
How have Robert W. Baird & Co., Inc. plan assets changed over time?
Across 3 plan years on file (2022-2024), Robert W. Baird & Co., Inc.'s sponsor-wide assets grew 38.6%, from $1.6B to $2.2B.
Where does Baird Profit Sharing & Savings Plan rank by assets among Form 5500 filers?
Baird Profit Sharing & Savings Plan ranks in the 99th percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (among the largest 1% of all filed plans).
Which 401(k) plans are similar in size to Baird Profit Sharing & Savings Plan?
Among 401(k) plans in other states, the closest by assets is Essentia Health Retirement Plan in MN ($2.2B, 15,695 participants).

Next read for Baird Profit Sharing & Savings Plan

Filing takeaways

Ways to act on Baird Profit Sharing & Savings Plan's numbers.