401(k) · DOL Form 5500 · 2024

Robert W. Baird & Co., Inc. 401(k) Plan

Data updated 2026-08-25

$2.2B
Total assets Very large vs avg
5,148
Participants Above avg headcount
99th
Percentile by assets National rank
$424,715
Avg per participant High balance/head
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Official DOL plan name: Baird Profit Sharing & Savings Plan · Sponsored by Robert W. Baird & Co., Inc. · Wisconsin · Finance & Insurance

$2.2B in assets, 5,148 participants

Robert W. Baird & Co., Inc.'s Baird Profit Sharing & Savings Plan reported $2.2B in total assets and 5,148 participants in its 2024 DOL Form 5500 filing, ranking in the 99th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #8,421 in Finance & Insurance (8,549 peers)

Coverage in Wisconsin

Baird Profit Sharing & Savings Plan covers 5,148 participants in Wisconsin, 9.1x the typical Wisconsin plan (state average ~563 per filing). Assets: $2.2B.

#8,421
in Finance & Insurance (8,549 peers)
+15.3%
assets growth YoY
22×
vs typical plan assets (national mean)

Baird Profit Sharing & Savings Plan's outsized position by total assets

Baird Profit Sharing & Savings Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$2,186,434,009 Top 1% higher than 99% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Baird Profit Sharing & Savings Plan's large-plan peer group by participant headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Baird Profit Sharing & Savings Plan lands in the large band (5,148 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Baird Profit Sharing & Savings Plan end-of-year assets rose from $1.9B in the plan year 2023 filing to $2.2B in the plan year 2024 filing.
  • Baird Profit Sharing & Savings Plan reported net income fell from $319M in the plan year 2023 filing to $290M in the plan year 2024 filing.
  • Baird Profit Sharing & Savings Plan reported participants rose from 4,830 in the plan year 2023 filing to 5,148 in the plan year 2024 filing.

See the national 2023→2024 release diff →

Plan-year Form 5500 strip

Filing strip 396037917 · Robert W. Baird & Co., Inc. PY 2024 · 401(k)

Baird Profit Sharing & Savings Plan · $2.2B · 5,148 · 99th

  • 5500 $2.2B
  • 5500 5,148
  • 5500 99th
  • 5500 401(k)
  • 5500 near Essentia Health Retirement Plan
  • 5500 ind #8421

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Finance & Insurance retirement plans → · Plans in Wisconsin →

Baird Profit Sharing & Savings Plan in the asset neighbourhood

Baird Profit Sharing & Savings PlanBaird Profit Sharing & Savin…$2.2BEssentia Health Retirement PlanEssentia Health Retirement P…$2.2BAllegis Group, Inc. Retirement Savings Plan OneAllegis Group, Inc. Retireme…$2.2BHntb Ownership Plan$2.2BPublic Service Enterprise Group Inc. Employee Savings PlanPublic Service Enterprise Gr…$2.2B
End-of-year total assets ($B) among Baird Profit Sharing & Savings Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

Wisconsin filing particulars

Total Assets (Beginning of Year)$1.9B
Net Assets (End of Year)$2.2B
Net Income$290M
Employer EIN396037917
Plan Effective Date1975-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Robert W. Baird & Co., Inc.)

Sponsor-wide plan assets over time

All Robert W. Baird & Co., Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$2.2B 38.583148787647495% vs 2022
2024 filing year
$1.4B$1.6B$1.8B$2B$2.2B$2.4B 202220232024 $1.58B $2.19B ▲ +38.6%
Year Plans Participants Total Assets
2022 1 4,656 $1.6B
2023 1 4,830 $1.9B
2024 1 5,148 $2.2B

Nearby 401(k) Plans in Wisconsin

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Baird Profit Sharing & Savings Plan vs. nearby 401(k) plans in Wisconsin, assets vs. participants Scatter plot of 6 data points. 020000400006000080000100000 024681012 Total assets ($B) Participants Baird Profit Sharing & Savings Plan, Total assets ($B): 2.186434009 · Participants: 5148Baird Profit Sharing & Savings PlanAdvocate Aurora Health 401(k) Plan, Total assets ($B): 10.487791739 · Participants: 80015Advocate Aurora Health 401(k) PlanJohnson Controls Retirement Savings and Investment Plan, Total assets ($B): 7.188548319 · Participants: 28489Johnson Controls Retirement Savings and Investment PlanFiserv 401(k) Savings Plan, Total assets ($B): 5.136404794 · Participants: 26372Fiserv 401(k) Savings PlanKimberly-Clark Corporation 401(k) & Profit Sharing Plan, Total assets ($B): 4.988151 · Participants: 11661Kimberly-Clark Corporation 401(k) & Profit Sharing PlanRockwell Automation Retirement Savings Plan, Total assets ($B): 3.765132976 · Participants: 9217Rockwell Automation Retirement Savings Plan
Baird Profit Sharing & Savings Plan vs. nearby 401(k) plans in Wisconsin, assets vs. participants

Scale composition for Baird Profit Sharing & Savings Plan

Baird Profit Sharing & Savings Plan reports $2.2B in end-of-year assets across 5,148 participants (0.018% of the $12.3T held by all Form 5500 filers in the national rollup , and 0.005% of 93,925,755 covered participants) - about $424,715 per participant (3.1x the national average assets-per-participant) . Net income for plan year 2024 was $290M.

This plan identity (EIN 396037917, plan #005) has 3 Form 5500 filings on file from 2022 to 2024 , with end-of-year assets moving from $1.6B to $2.2B (+38.6%) while covered participants moved from 4,656 to 5,148 . Single-year sparse filers cannot show that trail.

Plan year Participants EOY assets Filing
2022 4,656 $1.6B Open filing
2023 4,830 $1.9B Open filing
2024 · index core 5,148 $2.2B This page

Baird Profit Sharing & Savings Plan's out-of-state 401(k) peers by assets and headcount

Outside Wisconsin, the nearest 401(k) by assets is Essentia Health Retirement Plan in MN ($2.2B); by covered participants it is IBEW Local No. 716 Retirement Plan in TX (5,147 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($2.2B here).

Similar participant headcount

Nearest other-state filings by covered participants (5,148 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Baird Profit Sharing & Savings Plan assets move in 2024? ▼
Baird Profit Sharing & Savings Plan grew sharply - up 15.3% during 2024, from $1.9B to $2.2B. Reported net income was $290M.
How have Robert W. Baird & Co., Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Robert W. Baird & Co., Inc.'s sponsor-wide assets grew 38.6%, from $1.6B to $2.2B.
Where does Baird Profit Sharing & Savings Plan rank by assets among Form 5500 filers? ▼
Baird Profit Sharing & Savings Plan ranks in the 99th percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (among the largest 1% of all filed plans).
Which 401(k) plans are similar in size to Baird Profit Sharing & Savings Plan? ▼
Among 401(k) plans in other states, the closest by assets is Essentia Health Retirement Plan in MN ($2.2B, 15,695 participants).
Which 401(k) plans cover a similar participant headcount to Baird Profit Sharing & Savings Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is IBEW Local No. 716 Retirement Plan in TX (5,147 participants, $132M in assets).