401(k) · DOL Form 5500 · 2024

Lamar Media Corp. 401(k) Plan

Data updated 2026-08-11

$517M
Total assets
3,445
Participants
97th
Percentile by assets
$150,152
Avg per participant
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Official DOL plan name: The Lamar Savings and Profit Sharing Plan · Sponsored by Lamar Media Corp. · Louisiana · Professional & Technical Services

$517M in assets, 3,445 participants

Lamar Media Corp.'s The Lamar Savings and Profit Sharing Plan reported $517M in total assets and 3,445 participants in its 2024 DOL Form 5500 filing, ranking in the 97th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • 97th percentile by assets (of 123,622 plans)
  • #19,783 in Professional & Technical Services (20,173 peers)

Coverage in Louisiana

The Lamar Savings and Profit Sharing Plan covers 3,445 participants in Louisiana, 7.0x the typical Louisiana plan (state average ~495 per filing). Assets: $517M.

$517M
total plan assets (2024 EOY)
3,445
covered participants
97th
percentile by assets (of 123,622 plans)
$150,152
avg assets per participant

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • The Lamar Savings and Profit Sharing Plan reported net income fell from $71M in the plan year 2023 filing to $57M in the plan year 2024 filing.
  • The Lamar Savings and Profit Sharing Plan end-of-year assets rose from $461M in the plan year 2023 filing to $517M in the plan year 2024 filing.
  • The Lamar Savings and Profit Sharing Plan reported participants rose from 3,386 in the plan year 2023 filing to 3,445 in the plan year 2024 filing.

See the national 2023→2024 release diff →

Participants vs Louisiana filers

In Louisiana, the average filing covers about 495 participants across 1,155 plans. The Lamar Savings and Profit Sharing Plan reports 3,445 participants - 7.0x that state average ($517M EOY assets).

Louisiana filing particulars

Total Assets (Beginning of Year)$461M
Net Assets (End of Year)$517M
Net Income$57M
Employer EIN721205791
Plan Effective Date1988-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Lamar Media Corp.)

$350M$400M$450M$500M$550M 202220232024 $390M $517M ▲ +32.8%
Total plan assets by year, all Lamar Media Corp. plans on file
Year Plans Participants Total Assets
2022 1 3,212 $390M
2023 1 3,386 $461M
2024 1 3,445 $517M

Nearby 401(k) Plans in Louisiana

Peer 401(k) plans, same state, same plan type, ranked by total assets.

The Lamar Savings and Profit Sharing Plan vs. nearby 401(k) plans in Louisiana, assets vs. participants

The Lamar Savings and Profit Sharing Plan vs. nearby 401(k) plans in Louisiana, assets vs. participants Scatter plot of 6 data points. 010000200003000040000 02468 Total assets ($B) Participants The Lamar Savings an…Lumen 401(k) Savings…Savings Plan of Ente…Ochsner Clinic Found…Louisiana Children's…Amedisys Holding, LL…
The Lamar Savings and Profit Sharing Plan vs. nearby 401(k) plans in Louisiana, assets vs. participants

Similar-Sized 401(k) Plans Nationally

401(k) plans in other states closest to The Lamar Savings and Profit Sharing Plan by total assets, not by location.

Frequently Asked Questions

How did The Lamar Savings and Profit Sharing Plan assets move in 2024?
The Lamar Savings and Profit Sharing Plan grew at a solid clip - up 12.3% during 2024, from $461M to $517M. Reported net income was $57M.
How have Lamar Media Corp. plan assets changed over time?
Across 3 plan years on file (2022-2024), Lamar Media Corp.'s sponsor-wide assets grew 32.8%, from $390M to $517M.
Where does The Lamar Savings and Profit Sharing Plan rank by assets among Form 5500 filers?
The Lamar Savings and Profit Sharing Plan ranks in the 97th percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (in the top 5% of all filed plans by assets).
Which 401(k) plans are similar in size to The Lamar Savings and Profit Sharing Plan?
Among 401(k) plans in other states, the closest by assets is Mapfre U.S.a. Corp. Profit Sharing & 401(k) Savings Plan in MA ($517M, 2,043 participants).

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Filing takeaways

Ways to act on The Lamar Savings and Profit Sharing Plan's numbers.