401(k) · DOL Form 5500 · 2024

Mars, Incorporated 401(k) Plan

Data updated 2026-08-25

$64M
Total assets Below avg plan size
1,059
Participants Near avg headcount
87th
Percentile by assets National rank
$59,967
Avg per participant Low balance/head
PlainRetire home → About this data RSS: change history

Official DOL plan name: Kind, Inc. Retirement Savings Plan · Sponsored by Mars, Incorporated · New York · Manufacturing

$64M in assets, 1,059 participants

Mars, Incorporated's Kind, Inc. Retirement Savings Plan reported $64M in total assets and 1,059 participants in its 2024 DOL Form 5500 filing, ranking in the 87th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #14,364 in Manufacturing (17,777 peers)

Where Kind, Inc. Retirement Savings Plan sits by assets

Kind, Inc. Retirement Savings Plan sits in the top quartile of all filed plans by assets, $64M for 1,059 participants (~$59,967/participant), up 25.3% in 2024.

#14,364
in Manufacturing (17,777 peers)
+25.3%
assets growth YoY
0.6×
vs typical plan assets (national mean)

Kind, Inc. Retirement Savings Plan's outsized position by total assets

Kind, Inc. Retirement Savings Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$63,504,885 Top 13% higher than 87% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Kind, Inc. Retirement Savings Plan's large-plan peer group by participant headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Kind, Inc. Retirement Savings Plan lands in the large band (1,059 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Kind, Inc. Retirement Savings Plan end-of-year assets rose from $51M in the plan year 2023 filing to $64M in the plan year 2024 filing.
  • Kind, Inc. Retirement Savings Plan reported net income fell from $15M in the plan year 2023 filing to $13M in the plan year 2024 filing.
  • Kind, Inc. Retirement Savings Plan reported participants fell from 1,186 in the plan year 2023 filing to 1,059 in the plan year 2024 filing.

See the national 2023→2024 release diff →

Plan-year Form 5500 strip

Filing strip 133766029 · Mars, Incorporated PY 2024 · 401(k)

Kind, Inc. Retirement Savings Plan · $64M · 1,059 · 87th

  • PART $64M
  • PART 1,059
  • PART 87th
  • PART 401(k)
  • PART near Aopa Employees' 401(k) Retirement Plan
  • PART ind #14364

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Manufacturing retirement plans → · Plans in New York →

Kind, Inc. Retirement Savings Plan in the asset neighbourhood

Ulse and Ulri Financial Security PlanUlse and Ulri Financial Secu…$64MRouteone 401(k) Plan$64MAopa Employees' 401(k) Retirement PlanAopa Employees' 401(k) Retir…$64MKind, Inc. Retirement Savings PlanKind, Inc. Retirement Saving…$64MCarnegie Mellon University 401(k) PlanCarnegie Mellon University 4…$63M
End-of-year total assets ($M) among Kind, Inc. Retirement Savings Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

Scale-class filing particulars (2024)

Total Assets (Beginning of Year)$51M
Net Assets (End of Year)$64M
Net Income$13M
Employer EIN133766029
Plan Effective Date2012-03-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Mars, Incorporated)

Sponsor-wide plan assets over time

All Mars, Incorporated plans reported in each filing year

Latest sponsor-wide plan assets
$64M 75.73765742011781% vs 2022
2024 filing year
$30M$40M$50M$60M$70M 202220232024 $36.1M $63.5M ▲ +75.7%
Year Plans Participants Total Assets
2022 1 1,033 $36M
2023 1 1,186 $51M
2024 1 1,059 $64M

Nearby 401(k) Plans in New York

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Kind, Inc. Retirement Savings Plan vs. nearby 401(k) plans in New York, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000 -20020406080 Total assets ($B) Participants Kind, Inc. Retirement Savings Plan, Total assets ($B): 0.063504885 · Participants: 1059Kind, Inc. Retirement Savings PlanIBM 401(k) Plan, Total assets ($B): 60.39355615 · Participants: 52674IBM 401(k) PlanMorgan Stanley 401(k) Plan, Total assets ($B): 22.180692974 · Participants: 53860Morgan Stanley 401(k) PlanPfizer Savings Plan, Total assets ($B): 21.9871528 · Participants: 33309Pfizer Savings PlanThe Pepsico Savings Plan, Total assets ($B): 14.9369507 · Participants: 137398The Pepsico Savings PlanThe Goldman Sachs 401(k) Plan, Total assets ($B): 12.807939404 · Participants: 23227The Goldman Sachs 401(k) Plan
Kind, Inc. Retirement Savings Plan vs. nearby 401(k) plans in New York, assets vs. participants
Compare Kind, Inc. Retirement Savings Plan side-by-side with 3 peers →

Kind, Inc. Retirement Savings Plan's out-of-state 401(k) peers by assets and headcount

Outside New York, the nearest 401(k) by assets is Aopa Employees' 401(k) Retirement Plan in MD ($64M); by covered participants it is Merz North America 401(k) Plan in NC (1,059 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($64M here).

Similar participant headcount

Nearest other-state filings by covered participants (1,059 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Kind, Inc. Retirement Savings Plan assets move in 2024? ▼
Kind, Inc. Retirement Savings Plan grew sharply - up 25.3% during 2024, from $51M to $64M. Reported net income was $13M.
How have Mars, Incorporated plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Mars, Incorporated's sponsor-wide assets grew 75.7%, from $36M to $64M.
Where does Kind, Inc. Retirement Savings Plan rank by assets among Form 5500 filers? ▼
Kind, Inc. Retirement Savings Plan ranks in the 87th percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (in the top quartile of all filed plans by assets).
Which 401(k) plans are similar in size to Kind, Inc. Retirement Savings Plan? ▼
Among 401(k) plans in other states, the closest by assets is Aopa Employees' 401(k) Retirement Plan in MD ($64M, 218 participants).
Which 401(k) plans cover a similar participant headcount to Kind, Inc. Retirement Savings Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Merz North America 401(k) Plan in NC (1,059 participants, $237M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 133766029.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.