401(k) · DOL Form 5500 · 2024

The Trade Desk, Inc. 401(k) Plan

Data updated 2026-08-25

$298M
Total assets Near avg plan size
1,937
Participants Near avg headcount
96th
Percentile by assets National rank
$154,085
Avg per participant Above avg balance/head
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Official DOL plan name: The Trade Desk 401(k) Plan · Sponsored by The Trade Desk, Inc. · California · Professional & Technical Services

$298M in assets, 1,937 participants

The Trade Desk, Inc.'s The Trade Desk 401(k) Plan reported $298M in total assets and 1,937 participants in its 2024 DOL Form 5500 filing, ranking in the 96th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #19,527 in Professional & Technical Services (20,173 peers)

Coverage in California

The Trade Desk 401(k) Plan covers 1,937 participants in California, 3.1x the typical California plan (state average ~630 per filing). Assets: $298M.

#19,527
in Professional & Technical Services (20,173 peers)
+39.5%
assets growth YoY
3.0×
vs typical plan assets (national mean)

The Trade Desk 401(k) Plan's outsized position by total assets

The Trade Desk 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$298,462,206 Top 4% higher than 96% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

The Trade Desk 401(k) Plan's large-plan peer group by participant headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. The Trade Desk 401(k) Plan lands in the large band (1,937 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • The Trade Desk 401(k) Plan end-of-year assets rose from $214M in the plan year 2023 filing to $298M in the plan year 2024 filing.
  • The Trade Desk 401(k) Plan reported participants rose from 1,708 in the plan year 2023 filing to 1,937 in the plan year 2024 filing.
  • The Trade Desk 401(k) Plan reported net income rose from $81M in the plan year 2023 filing to $85M in the plan year 2024 filing.

See the national 2023→2024 release diff →

EBSA filing schedule strip

Filing strip 271887399 · The Trade Desk, Inc. PY 2024 · 401(k)

The Trade Desk 401(k) Plan · $298M · 1,937 · 96th

  • EOY $298M
  • 5500 1,937
  • ASSETS 96th
  • PCT 401(k)
  • EIN near Ki 401(k) Savings Plan
  • RANK ind #19527

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Professional & Technical Services retirement plans → · Plans in California →

The Trade Desk 401(k) Plan in the asset neighbourhood

Cp 401(k) Savings Plan$299MProampac Retirement Plan$299MScp Health 401(k) Plan$299MThe Trade Desk 401(k) Plan$298MKi 401(k) Savings Plan$298M
End-of-year total assets ($M) among The Trade Desk 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

California filing particulars

Total Assets (Beginning of Year)$214M
Net Assets (End of Year)$298M
Net Income$85M
Employer EIN271887399
Plan Effective Date2015-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (The Trade Desk, Inc.)

Sponsor-wide plan assets over time

All The Trade Desk, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$298M 125.12867280296544% vs 2022
2024 filing year
$100M$150M$200M$250M$300M$350M 202220232024 $133M $298M ▲ +125.1%
Year Plans Participants Total Assets
2022 1 1,256 $133M
2023 1 1,708 $214M
2024 1 1,937 $298M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

The Trade Desk 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000 -200204060 Total assets ($B) Participants The Trade Desk 401(k) Plan, Total assets ($B): 0.298462206 · Participants: 1937The Trade Desk 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 48.738057415 · Participants: 116712Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 31.02646504 · Participants: 58962Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 24.850880304 · Participants: 55298Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 24.714519387 · Participants: 101450Apple 401(k) PlanCisco Systems,Inc. 401(k) Plan, Total assets ($B): 22.728425546 · Participants: 40452Cisco Systems,Inc. 401(k) Plan
The Trade Desk 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants
Compare The Trade Desk 401(k) Plan side-by-side with 3 peers →

The Trade Desk 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Ki 401(k) Savings Plan in WI ($298M); by covered participants it is Solenis, LLC Employee Savings Plan in DE (1,937 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($298M here).

Similar participant headcount

Nearest other-state filings by covered participants (1,937 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did The Trade Desk 401(k) Plan assets move in 2024? ▼
The Trade Desk 401(k) Plan surged - up 39.5% during 2024, from $214M to $298M. Reported net income was $85M.
How have The Trade Desk, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), The Trade Desk, Inc.'s sponsor-wide assets grew 125.1%, from $133M to $298M.
Where does The Trade Desk 401(k) Plan rank by assets among Form 5500 filers? ▼
The Trade Desk 401(k) Plan ranks in the 96th percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (in the top 5% of all filed plans by assets).
Which 401(k) plans are similar in size to The Trade Desk 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is Ki 401(k) Savings Plan in WI ($298M, 1,908 participants).
Which 401(k) plans cover a similar participant headcount to The Trade Desk 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Solenis, LLC Employee Savings Plan in DE (1,937 participants, $631M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 271887399.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.