401(k) · DOL Form 5500 · 2024
The Trade Desk, Inc. 401(k) Plan
Data updated 2026-08-11
- $298M
- Total assets
- 1,937
- Participants
- 96th
- Percentile by assets
- $154,085
- Avg per participant
Official DOL plan name: The Trade Desk 401(k) Plan · Sponsored by The Trade Desk, Inc. · California · Professional & Technical Services
$298M in assets, 1,937 participants
The Trade Desk, Inc.'s The Trade Desk 401(k) Plan reported $298M in total assets and 1,937 participants in its 2024 DOL Form 5500 filing, ranking in the 96th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.
- 96th percentile by assets (of 123,622 plans)
- #19,527 in Professional & Technical Services (20,173 peers)
Coverage in California
The Trade Desk 401(k) Plan covers 1,937 participants in California, 3.1x the typical California plan (state average ~630 per filing). Assets: $298M.
- $298M
- total plan assets (2024 EOY)
- 1,937
- covered participants
- 96th
- percentile by assets (of 123,622 plans)
- $154,085
- avg assets per participant
Where The Trade Desk 401(k) Plan sits by total assets
The Trade Desk 401(k) Plan vs every filed plan by assets
End-of-year total assets · plan year 2024 · DOL Form 5500
$298,462,206 Top 4% higher than 96% of 123,620 filed plans
Dashed line + filled bar = this entry, among filed plans.
Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024
What changed between DOL Form 5500 filings
plan year 2023 → plan year 2024
- The Trade Desk 401(k) Plan end-of-year assets rose from $214M in the plan year 2023 filing to $298M in the plan year 2024 filing.
- The Trade Desk 401(k) Plan reported participants rose from 1,708 in the plan year 2023 filing to 1,937 in the plan year 2024 filing.
- The Trade Desk 401(k) Plan reported net income rose from $81M in the plan year 2023 filing to $85M in the plan year 2024 filing.
Participants vs California filers
In California, the average filing covers about 630 participants across 15,291 plans. The Trade Desk 401(k) Plan reports 1,937 participants - 3.1x that state average ($298M EOY assets).
California filing particulars
| Total Assets (Beginning of Year) | $214M |
|---|---|
| Net Assets (End of Year) | $298M |
| Net Income | $85M |
| Employer EIN | 271887399 |
| Plan Effective Date | 2015-01-01 |
| Filing Status | FILING RECEIVED |
Sponsor Plan History (The Trade Desk, Inc.)
| Year | Plans | Participants | Total Assets |
|---|---|---|---|
| 2022 | 1 | 1,256 | $133M |
| 2023 | 1 | 1,708 | $214M |
| 2024 | 1 | 1,937 | $298M |
Nearby 401(k) Plans in California
Peer 401(k) plans, same state, same plan type, ranked by total assets.
- Google LLC 401(k) Savings Plan $48.7B · 116,712
- Oracle Corporation 401(k) Savings and Investment Plan $31.0B · 58,962
- Intel 401(k) Savings Plan $24.9B · 55,298
- Apple 401(k) Plan $24.7B · 101,450
- Cisco Systems,Inc. 401(k) Plan $22.7B · 40,452
Similar-Sized 401(k) Plans Nationally
401(k) plans in other states closest to The Trade Desk 401(k) Plan by total assets, not by location.
- Ki 401(k) Savings Plan (WI) $298M · 1,908
- Scp Health 401(k) Plan (LA) $299M · 2,960
- Proampac Retirement Plan (OH) $299M · 3,933
- Cp 401(k) Savings Plan (MN) $299M · 3,098
Frequently Asked Questions
How did The Trade Desk 401(k) Plan assets move in 2024? ▼
How have The Trade Desk, Inc. plan assets changed over time? ▼
Where does The Trade Desk 401(k) Plan rank by assets among Form 5500 filers? ▼
Which 401(k) plans are similar in size to The Trade Desk 401(k) Plan? ▼
Next read for The Trade Desk 401(k) Plan
Filing takeaways
Ways to act on The Trade Desk 401(k) Plan's numbers.
- By total assets, The Trade Desk 401(k) Plan ranks in the top 5% of all filed plans by assets. See the largest plans
- Compare it side-by-side against 3 similar 401(k) plans in California. Compare plans
- The Trade Desk, Inc.'s sponsor-wide assets have grown 125.1% since 2022 across 3 plan years on file. More Professional & Technical Services plans