401(k) · DOL Form 5500 · 2024

Serena & Lily, Inc. 401(k) Plan

Data updated 2026-08-25

$12M
Total assets Small plan by assets
487
Participants Below avg headcount
60th
Percentile by assets National rank
$25,205
Avg per participant Low balance/head
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Official DOL plan name: Serena & Lily, Inc. 401(k) Plan · Sponsored by Serena & Lily, Inc. · California · Retail Trade

$12M in assets, 487 participants

Serena & Lily, Inc.'s Serena & Lily, Inc. 401(k) Plan reported $12M in total assets and 487 participants in its 2024 DOL Form 5500 filing, ranking in the 60th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #5,730 in Retail Trade (8,048 peers)

Serena & Lily, Inc. multi-year trail

Serena & Lily, Inc.'s plans moved +54.7% in assets from 2022 to 2024; this filing shows Serena & Lily, Inc. 401(k) Plan at $12M / 487 participants.

#5,730
in Retail Trade (8,048 peers)
+16.1%
assets growth YoY

Serena & Lily, Inc. 401(k) Plan's mid-pack asset rank among Retail Trade and all filers

Serena & Lily, Inc. 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$12,274,909 Top 40% higher than 60% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Serena & Lily, Inc. 401(k) Plan among mid-size filed plans by headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Serena & Lily, Inc. 401(k) Plan sits mid-pack in the medium band (487 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Serena & Lily, Inc. 401(k) Plan reported net income fell from $3M in the plan year 2023 filing to $2M in the plan year 2024 filing.
  • Serena & Lily, Inc. 401(k) Plan end-of-year assets rose from $11M in the plan year 2023 filing to $12M in the plan year 2024 filing.
  • Serena & Lily, Inc. 401(k) Plan reported participants fell from 563 in the plan year 2023 filing to 487 in the plan year 2024 filing.

See the national 2023→2024 release diff →

Published 5500 schedule card

Filing strip 205856840 · Serena & Lily, Inc. PY 2024 · 401(k)

Serena & Lily, Inc. 401(k) Plan · $12M · 487 · 60th

  • 5500 $12M
  • 5500 487
  • 5500 60th
  • 5500 401(k)
  • 5500 near Russell Cellular 401(k) Plan
  • 5500 ind #5730

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Retail Trade retirement plans → · Plans in California →

Serena & Lily, Inc. 401(k) Plan in the asset neighbourhood

Russell Cellular 401(k) Plan$12MGsc Enterprises, Inc. 401(k) PlanGsc Enterprises, Inc. 401(k)…$12MCaledonia Haulers, Inc. Profit Sharing PlanCaledonia Haulers, Inc. Prof…$12MSerena & Lily, Inc. 401(k) PlanSerena & Lily, Inc. 401(k) P…$12MWhite 401(k) Plan$12M
End-of-year total assets ($M) among Serena & Lily, Inc. 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

Serena & Lily, Inc. multi-year asset trail

Sponsor-wide plan assets over time

All Serena & Lily, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$12M 54.6683149622134% vs 2022
2024 filing year
$6M$8M$10M$12M$14M 202220232024 $7.94M $12.3M ▲ +54.5%
Year Plans Participants Total Assets
2022 1 449 $8M
2023 1 563 $11M
2024 1 487 $12M

Serena & Lily, Inc. filing trail (2024)

Total Assets (Beginning of Year)$11M
Net Assets (End of Year)$12M
Net Income$2M
Employer EIN205856840
Plan Effective Date2010-01-01
Filing StatusFILING RECEIVED

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Serena & Lily, Inc. 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000 -200204060 Total assets ($B) Participants Serena & Lily, Inc. 401(k) Plan, Total assets ($B): 0.012274909 · Participants: 487Serena & Lily, Inc. 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 48.738057415 · Participants: 116712Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 31.02646504 · Participants: 58962Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 24.850880304 · Participants: 55298Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 24.714519387 · Participants: 101450Apple 401(k) PlanCisco Systems,Inc. 401(k) Plan, Total assets ($B): 22.728425546 · Participants: 40452Cisco Systems,Inc. 401(k) Plan
Serena & Lily, Inc. 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants

Serena & Lily, Inc. 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Russell Cellular 401(k) Plan in MO ($12M); by covered participants it is Election Systems & Software, LLC 401(k) Plan in NE (487 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($12M here).

Similar participant headcount

Nearest other-state filings by covered participants (487 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Serena & Lily, Inc. 401(k) Plan assets move in 2024?
Serena & Lily, Inc. 401(k) Plan grew sharply - up 16.1% during 2024, from $11M to $12M. Reported net income was $2M.
How have Serena & Lily, Inc. plan assets changed over time?
Across 3 plan years on file (2022-2024), Serena & Lily, Inc.'s sponsor-wide assets grew 54.7%, from $8M to $12M.
Which 401(k) plans are similar in size to Serena & Lily, Inc. 401(k) Plan?
Among 401(k) plans in other states, the closest by assets is Russell Cellular 401(k) Plan in MO ($12M, 1,273 participants).
Which 401(k) plans cover a similar participant headcount to Serena & Lily, Inc. 401(k) Plan?
Among 401(k) plans in other states, the closest by covered participants is Election Systems & Software, LLC 401(k) Plan in NE (487 participants, $83M in assets).