401(k) · DOL Form 5500 · 2024

Persona Signs, LLC 401(k) Plan

Data updated 2026-08-25

$21M
Total assets Small plan by assets
428
Participants Below avg headcount
71st
Percentile by assets National rank
$47,915
Avg per participant Low balance/head
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Official DOL plan name: Persona Signs, LLC 401(k) Retirement Savings Plan · Sponsored by Persona Signs, LLC · South Dakota · Manufacturing

$21M in assets, 428 participants

Persona Signs, LLC's Persona Signs, LLC 401(k) Retirement Savings Plan reported $21M in total assets and 428 participants in its 2024 DOL Form 5500 filing, ranking in the 71st percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #10,729 in Manufacturing (17,777 peers)

Persona Signs, LLC multi-year trail

Persona Signs, LLC's plans moved +17.8% in assets from 2023 to 2024; this filing shows Persona Signs, LLC 401(k) Retirement Savings Plan at $21M / 428 participants.

#10,729
in Manufacturing (17,777 peers)
+17.8%
assets growth YoY

Persona Signs, LLC 401(k) Retirement Savings Plan's outsized position by total assets

Persona Signs, LLC 401(k) Retirement Savings Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$20,507,671 Top 29% higher than 71% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Persona Signs, LLC 401(k) Retirement Savings Plan among mid-size filed plans by headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Persona Signs, LLC 401(k) Retirement Savings Plan sits mid-pack in the medium band (428 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Persona Signs, LLC 401(k) Retirement Savings Plan end-of-year assets rose from $17M in the plan year 2023 filing to $21M in the plan year 2024 filing.
  • Persona Signs, LLC 401(k) Retirement Savings Plan reported participants rose from 384 in the plan year 2023 filing to 428 in the plan year 2024 filing.
  • Persona Signs, LLC 401(k) Retirement Savings Plan reported net income fell from $3M in the plan year 2023 filing to $3M in the plan year 2024 filing.

See the national 2023→2024 release diff →

Plan-year Form 5500 strip

Filing strip 874419557 · Persona Signs, LLC PY 2024 · 401(k)

Persona Signs, LLC 401(k) Retirement Savings Plan · $21M · 428 · 71st

  • PHOTO $21M
  • IND 428
  • EOY 71st
  • 5500 401(k)
  • ASSETS near Greenfield Rehabilitation Agency Inc. Employees' 401(k) Retirement Savings Plan
  • PCT ind #10729

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Manufacturing retirement plans → · Plans in South Dakota →

Persona Signs, LLC 401(k) Retirement Savings Plan in the asset neighbourhood

Persona Signs, LLC 401(k) Retirement Savings PlanPersona Signs, LLC 401(k) Re…$21MGreenfield Rehabilitation Agency Inc. Employees' 401(k) Retirement Savings PlanGreenfield Rehabilitation Ag…$21MMarks, O'neill, O'brien, Doherty & Kelly, P.C. 401(k) Profit Sharing PlanMarks, O'neill, O'brien, Doh…$21MKraft & Kennedy, Inc. 401(k) Profit Sharing PlanKraft & Kennedy, Inc. 401(k)…$21MMortgage Express, LLC 401(k) Profit Sharing PlanMortgage Express, LLC 401(k)…$21M
End-of-year total assets ($M) among Persona Signs, LLC 401(k) Retirement Savings Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

Persona Signs, LLC multi-year asset trail

Sponsor-wide plan assets over time

All Persona Signs, LLC plans reported in each filing year

Latest sponsor-wide plan assets
$21M 17.824505776067337% vs 2023
2024 filing year
$17M$18M$19M$20M$21M 20232024 $17.4M $20.5M ▲ +17.8%
Year Plans Participants Total Assets
2023 1 384 $17M
2024 1 428 $21M

Persona Signs, LLC filing trail (2024)

Total Assets (Beginning of Year)$17M
Net Assets (End of Year)$21M
Net Income$3M
Employer EIN874419557
Plan Effective Date1987-07-01
Filing StatusFILING RECEIVED

Nearby 401(k) Plans in South Dakota

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Persona Signs, LLC 401(k) Retirement Savings Plan vs. nearby 401(k) plans in South Dakota, assets vs. participants Scatter plot of 6 data points. -5000050001000015000 -20002004006008001000 Total assets ($M) Participants Persona Signs, LLC 401(k) Retirement Savings Plan, Total assets ($M): 20.507671 · Participants: 428Persona Signs, LLC 401(k) Retirement Savings PlanBlack Hills Corporation 401(k) Retirement Savings Plan, Total assets ($M): 811.221285 · Participants: 2881Black Hills Corporation 401(k) Retirement Savings PlanGood Samaritan Society 401(k) Plan, Total assets ($M): 278.292791 · Participants: 12199Good Samaritan Society 401(k) PlanPoet 401(k) Plan, Total assets ($M): 265.689062 · Participants: 2380Poet 401(k) PlanDaktronics, Inc. 401(k) Plan, Total assets ($M): 262.560689 · Participants: 2369Daktronics, Inc. 401(k) PlanPremier 401(k) Plan, Total assets ($M): 240.594371 · Participants: 1821Premier 401(k) Plan
Persona Signs, LLC 401(k) Retirement Savings Plan vs. nearby 401(k) plans in South Dakota, assets vs. participants
Compare Persona Signs, LLC 401(k) Retirement Savings Plan side-by-side with 3 peers →

Persona Signs, LLC 401(k) Retirement Savings Plan's out-of-state 401(k) peers by assets and headcount

Outside South Dakota, the nearest 401(k) by assets is Greenfield Rehabilitation Agency Inc. Employees' 401(k) Retirement Savings Plan in WI ($21M); by covered participants it is Saber Fitness/Planet Fitness-401 in CA (428 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (428 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Persona Signs, LLC 401(k) Retirement Savings Plan assets move in 2024? ▼
Persona Signs, LLC 401(k) Retirement Savings Plan grew sharply - up 17.8% during 2024, from $17M to $21M. Reported net income was $3M.
How have Persona Signs, LLC plan assets changed over time? ▼
Across 2 plan years on file (2023-2024), Persona Signs, LLC's sponsor-wide assets grew 17.8%, from $17M to $21M.
Which 401(k) plans are similar in size to Persona Signs, LLC 401(k) Retirement Savings Plan? ▼
Among 401(k) plans in other states, the closest by assets is Greenfield Rehabilitation Agency Inc. Employees' 401(k) Retirement Savings Plan in WI ($21M, 377 participants).
Which 401(k) plans cover a similar participant headcount to Persona Signs, LLC 401(k) Retirement Savings Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Saber Fitness/Planet Fitness-401 in CA (428 participants, N/A in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 874419557.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.