401(k) · DOL Form 5500 · 2024

Thrive Market, Inc. 401(k) Plan

Data updated 2026-08-25

$11M
Total assets Small plan by assets
749
Participants Near avg headcount
59th
Percentile by assets National rank
$15,236
Avg per participant Low balance/head
PlainRetire home → About this data RSS: change history

Official DOL plan name: Thrive Market, Inc. 401(k) Plan · Sponsored by Thrive Market, Inc. · California · Retail Trade

$11M in assets, 749 participants

Thrive Market, Inc.'s Thrive Market, Inc. 401(k) Plan reported $11M in total assets and 749 participants in its 2024 DOL Form 5500 filing, ranking in the 59th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #5,594 in Retail Trade (8,048 peers)

Thrive Market, Inc. multi-year trail

Thrive Market, Inc.'s plans moved +162.7% in assets from 2022 to 2024; this filing shows Thrive Market, Inc. 401(k) Plan at $11M / 749 participants.

#5,594
in Retail Trade (8,048 peers)
+43.6%
assets growth YoY

Thrive Market, Inc. 401(k) Plan's mid-pack asset rank among Retail Trade and all filers

Thrive Market, Inc. 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$11,411,967 Top 41% higher than 59% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Thrive Market, Inc. 401(k) Plan among mid-size filed plans by headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Thrive Market, Inc. 401(k) Plan sits mid-pack in the medium band (749 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Thrive Market, Inc. 401(k) Plan end-of-year assets rose from $8M in the plan year 2023 filing to $11M in the plan year 2024 filing.
  • Thrive Market, Inc. 401(k) Plan reported net income fell from $4M in the plan year 2023 filing to $3M in the plan year 2024 filing.

See the national 2023→2024 release diff →

Plan-year Form 5500 strip

Filing strip 463408763 · Thrive Market, Inc. PY 2024 · 401(k)

Thrive Market, Inc. 401(k) Plan · $11M · 749 · 59th

  • PART $11M
  • TYPE 749
  • NET 59th
  • BOOK 401(k)
  • VS-ST near Vacation Internationale, Inc. 401(k) Plan
  • BOY ind #5594

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Retail Trade retirement plans → · Plans in California →

Thrive Market, Inc. 401(k) Plan in the asset neighbourhood

Thrive Market, Inc. 401(k) PlanThrive Market, Inc. 401(k) P…$11MVacation Internationale, Inc. 401(k) PlanVacation Internationale, Inc…$11MAmerican Association of University Women 401(k) PlanAmerican Association of Univ…$11MAmerican Association of University Women 401(k) PlanAmerican Association of Univ…$11MPrestressed Concrete Institute Defined Contribution PlanPrestressed Concrete Institu…$11M
End-of-year total assets ($M) among Thrive Market, Inc. 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

Thrive Market, Inc. multi-year asset trail

Sponsor-wide plan assets over time

All Thrive Market, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$11M 162.67346753227324% vs 2022
2024 filing year
$0M$5M$10M$15M 202220232024 $4.34M $11.4M ▲ +162.9%
Year Plans Participants Total Assets
2022 1 769 $4M
2023 1 747 $8M
2024 1 749 $11M

Thrive Market, Inc. filing trail (2024)

Total Assets (Beginning of Year)$8M
Net Assets (End of Year)$11M
Net Income$3M
Employer EIN463408763
Plan Effective Date2017-01-01
Filing StatusFILING RECEIVED

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Thrive Market, Inc. 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000 -200204060 Total assets ($B) Participants Thrive Market, Inc. 401(k) Plan, Total assets ($B): 0.011411967 · Participants: 749Thrive Market, Inc. 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 48.738057415 · Participants: 116712Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 31.02646504 · Participants: 58962Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 24.850880304 · Participants: 55298Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 24.714519387 · Participants: 101450Apple 401(k) PlanCisco Systems,Inc. 401(k) Plan, Total assets ($B): 22.728425546 · Participants: 40452Cisco Systems,Inc. 401(k) Plan
Thrive Market, Inc. 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants

Thrive Market, Inc. 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Vacation Internationale, Inc. 401(k) Plan in WA ($11M); by covered participants it is Pizza Hut 401(k) Profit Sharing Plan in NE (749 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (749 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Thrive Market, Inc. 401(k) Plan assets move in 2024?
Thrive Market, Inc. 401(k) Plan surged - up 43.6% during 2024, from $8M to $11M. Reported net income was $3M.
How have Thrive Market, Inc. plan assets changed over time?
Across 3 plan years on file (2022-2024), Thrive Market, Inc.'s sponsor-wide assets grew 162.7%, from $4M to $11M.
Which 401(k) plans are similar in size to Thrive Market, Inc. 401(k) Plan?
Among 401(k) plans in other states, the closest by assets is Vacation Internationale, Inc. 401(k) Plan in WA ($11M, 226 participants).
Which 401(k) plans cover a similar participant headcount to Thrive Market, Inc. 401(k) Plan?
Among 401(k) plans in other states, the closest by covered participants is Pizza Hut 401(k) Profit Sharing Plan in NE (749 participants, N/A in assets).