401(k) · DOL Form 5500 · 2022

Hallmark Cards, Inc. 401(k) Plan

Data updated 2026-08-11

$370M
Total assets
2,604
Participants
97th
Percentile by assets
$142,048
Avg per participant
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Official DOL plan name: Hallmark Affiliates Employee Savings Plan · Sponsored by Hallmark Cards, Inc. · Missouri · Wholesale Trade

$370M in assets, 2,604 participants

Hallmark Cards, Inc.'s Hallmark Affiliates Employee Savings Plan reported $370M in total assets and 2,604 participants in its 2022 DOL Form 5500 filing, ranking in the 97th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • 97th percentile by assets (of 139,126 plans)
  • #6,726 in Wholesale Trade (6,843 peers)

Coverage in Missouri

Hallmark Affiliates Employee Savings Plan covers 2,604 participants in Missouri, 3.5x the typical Missouri plan (state average ~737 per filing). Assets: $370M.

$370M
total plan assets (2022 EOY)
2,604
covered participants
97th
percentile by assets (of 139,126 plans)
$142,048
avg assets per participant

The plan reported a net loss of $90M for the year, a single-year figure driven by markets and benefit payments, not a measure of plan health.

Where Hallmark Affiliates Employee Savings Plan sits by total assets

Hallmark Affiliates Employee Savings Plan vs every filed plan by assets

End-of-year total assets · plan year 2022 · DOL Form 5500

$369,892,499 Top 3% higher than 97% of 139,123 filed plans

This plan $0 $2,010,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2022

State
Industry

Participants vs Missouri filers

In Missouri, the average filing covers about 737 participants across 2,297 plans. Hallmark Affiliates Employee Savings Plan reports 2,604 participants - 3.5x that state average ($370M EOY assets).

Missouri filing particulars

Total Assets (Beginning of Year)$460M
Net Assets (End of Year)$370M
Net Income-$90M
Employer EIN440272180
Plan Effective Date2001-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Hallmark Cards, Inc.)

$2.9B$2.92B$2.94B$2.96B$2.98B$3B 202220232024 $2.92B $2.95B ▲ +1.0%
Total plan assets by year, all Hallmark Cards, Inc. plans on file
Year Plans Participants Total Assets
2022 5 13,514 $2.9B
2023 5 13,394 $3.0B
2024 5 13,058 $3.0B

Nearby 401(k) Plans in Missouri

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Hallmark Affiliates Employee Savings Plan vs. nearby 401(k) plans in Missouri, assets vs. participants

Hallmark Affiliates Employee Savings Plan vs. nearby 401(k) plans in Missouri, assets vs. participants Scatter plot of 6 data points. -20000020000400006000080000 -20246810 Total assets ($B) Participants Hallmark Affiliates …Bayer Corporation Sa…Edward D. Jones & Co…Enterprise Holdings …Centene Management C…Anheuser-Busch 401(k…
Hallmark Affiliates Employee Savings Plan vs. nearby 401(k) plans in Missouri, assets vs. participants

Similar-Sized 401(k) Plans Nationally

401(k) plans in other states closest to Hallmark Affiliates Employee Savings Plan by total assets, not by location.

Frequently Asked Questions

How did Hallmark Affiliates Employee Savings Plan assets move in 2022?
Hallmark Affiliates Employee Savings Plan declined sharply - down 19.5% during 2022, from $460M to $370M. Reported net income was -$90M.
How have Hallmark Cards, Inc. plan assets changed over time?
Across 3 plan years on file (2022-2024), Hallmark Cards, Inc.'s sponsor-wide assets grew 1.1%, from $2.9B to $3.0B.
Where does Hallmark Affiliates Employee Savings Plan rank by assets among Form 5500 filers?
Hallmark Affiliates Employee Savings Plan ranks in the 97th percentile by end-of-year assets among 139,126 plans that reported assets for plan year 2022 (in the top 5% of all filed plans by assets).
Which 401(k) plans are similar in size to Hallmark Affiliates Employee Savings Plan?
Among 401(k) plans in other states, the closest by assets is American National 401(k) Plan in TX ($370M, 4,550 participants).

Next read for Hallmark Affiliates Employee Savings Pla…

Filing takeaways

Ways to act on Hallmark Affiliates Employee Savings Plan's numbers.