401(k) · DOL Form 5500 · 2022

Hallmark Cards, Inc. 401(k) Plan

Data updated 2026-08-25

$370M
Total assets Above avg plan size
2,604
Participants Above avg headcount
97th
Percentile by assets National rank
$142,048
Avg per participant Near avg balance/head
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Official DOL plan name: Hallmark Affiliates Employee Savings Plan · Sponsored by Hallmark Cards, Inc. · Missouri · Wholesale Trade

$370M in assets, 2,604 participants

Hallmark Cards, Inc.'s Hallmark Affiliates Employee Savings Plan reported $370M in total assets and 2,604 participants in its 2022 DOL Form 5500 filing, ranking in the 97th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #6,726 in Wholesale Trade (6,843 peers)

Coverage in Missouri

Hallmark Affiliates Employee Savings Plan covers 2,604 participants in Missouri, 3.5x the typical Missouri plan (state average ~737 per filing). Assets: $370M.

#6,726
in Wholesale Trade (6,843 peers)
-19.5%
assets change YoY
3.7×
vs typical plan assets (national mean)

The plan reported a net loss of $90M for the year, a single-year figure driven by markets and benefit payments, not a measure of plan health.

Hallmark Affiliates Employee Savings Plan's outsized position by total assets

Hallmark Affiliates Employee Savings Plan vs every filed plan by assets

End-of-year total assets · plan year 2022 · DOL Form 5500

$369,892,499 Top 3% higher than 97% of 139,123 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2022

Hallmark Affiliates Employee Savings Plan's large-plan peer group by participant headcount

Plan-year 2022 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Hallmark Affiliates Employee Savings Plan lands in the large band (2,604 participants).

DOL schedule card

Filing strip 440272180 · Hallmark Cards, Inc. PY 2022 · 401(k)

Hallmark Affiliates Employee Savings Plan · $370M · 2,604 · 97th

  • PART $370M
  • TYPE 2,604
  • NET 97th
  • BOOK 401(k)
  • VS-ST near American National 401(k) Plan
  • BOY ind #6726

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Wholesale Trade retirement plans → · Plans in Missouri →

Hallmark Affiliates Employee Savings Plan in the asset neighbourhood

Emerging Markets Employees' Savings PlanEmerging Markets Employees' …$370MHallmark Affiliates Employee Savings PlanHallmark Affiliates Employee…$370MAmerican National 401(k) Plan$370MMercury Employees Retirement Investment TrustMercury Employees Retirement…$370MFirmenich Retirement Savings PlanFirmenich Retirement Savings…$369M
End-of-year total assets ($M) among Hallmark Affiliates Employee Savings Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2022.

Missouri filing particulars

Total Assets (Beginning of Year)$460M
Net Assets (End of Year)$370M
Net Income-$90M
Employer EIN440272180
Plan Effective Date2001-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Hallmark Cards, Inc.)

Sponsor-wide plan assets over time

All Hallmark Cards, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$3.0B 1.134182305570782% vs 2022
2024 filing year
$2.9B$2.92B$2.94B$2.96B$2.98B$3B 202220232024 $2.92B $2.95B ▲ +1.0%
Year Plans Participants Total Assets
2022 5 13,514 $2.9B
2023 5 13,394 $3.0B
2024 5 13,058 $3.0B

Nearby 401(k) Plans in Missouri

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Hallmark Affiliates Employee Savings Plan vs. nearby 401(k) plans in Missouri, assets vs. participants Scatter plot of 6 data points. -20000020000400006000080000 -20246810 Total assets ($B) Participants Hallmark Affiliates Employee Savings Plan, Total assets ($B): 0.369892499 · Participants: 2604Hallmark Affiliates Employee Savings PlanBayer Corporation Savings and Retirement Plan, Total assets ($B): 9.183956862 · Participants: 18917Bayer Corporation Savings and Retirement PlanEdward D. Jones & Co. Profit Sharing and 401(k) Plan, Total assets ($B): 8.685677709 · Participants: 47923Edward D. Jones & Co. Profit Sharing and 401(k) PlanEnterprise Holdings Retirement Savings Plan, Total assets ($B): 4.500937056 · Participants: 59568Enterprise Holdings Retirement Savings PlanCentene Management Corporation Retirement Plan, Total assets ($B): 3.239485944 · Participants: 49060Centene Management Corporation Retirement PlanAnheuser-Busch 401(k) Savings and Retirement Plan, Total assets ($B): 3.061778 · Participants: 14556Anheuser-Busch 401(k) Savings and Retirement Plan
Hallmark Affiliates Employee Savings Plan vs. nearby 401(k) plans in Missouri, assets vs. participants
Compare Hallmark Affiliates Employee Savings Plan side-by-side with 3 peers →

Hallmark Affiliates Employee Savings Plan's out-of-state 401(k) peers by assets and headcount

Outside Missouri, the nearest 401(k) by assets is American National 401(k) Plan in TX ($370M); by covered participants it is Your 401(k) Plan, LLC Retirement Plan in WA (2,604 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($370M here).

Similar participant headcount

Nearest other-state filings by covered participants (2,604 participants); asset peers above are excluded.

DOL Form 5500 plan year 2022. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Hallmark Affiliates Employee Savings Plan assets move in 2022? ▼
Hallmark Affiliates Employee Savings Plan declined sharply - down 19.5% during 2022, from $460M to $370M. Reported net income was -$90M.
How have Hallmark Cards, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Hallmark Cards, Inc.'s sponsor-wide assets grew 1.1%, from $2.9B to $3.0B.
Where does Hallmark Affiliates Employee Savings Plan rank by assets among Form 5500 filers? ▼
Hallmark Affiliates Employee Savings Plan ranks in the 97th percentile by end-of-year assets among 139,126 plans that reported assets for plan year 2022 (in the top 5% of all filed plans by assets).
Which 401(k) plans are similar in size to Hallmark Affiliates Employee Savings Plan? ▼
Among 401(k) plans in other states, the closest by assets is American National 401(k) Plan in TX ($370M, 4,550 participants).
Which 401(k) plans cover a similar participant headcount to Hallmark Affiliates Employee Savings Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Your 401(k) Plan, LLC Retirement Plan in WA (2,604 participants, $10M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2022.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 440272180.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.