401(k) · DOL Form 5500 · 2023

What If Media Group, LLC 401(k) Plan

Data updated 2026-08-25

$12M
Total assets Small plan by assets
187
Participants Below avg headcount
62nd
Percentile by assets National rank
$63,707
Avg per participant Low balance/head
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Official DOL plan name: What If Media Group, LLC Profit Sharing Plan · Sponsored by What If Media Group, LLC · New Jersey · Professional & Technical Services

$12M in assets, 187 participants

What If Media Group, LLC's What If Media Group, LLC Profit Sharing Plan reported $12M in total assets and 187 participants in its 2023 DOL Form 5500 filing, ranking in the 62nd percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #12,488 in Professional & Technical Services (20,321 peers)

Coverage in New Jersey

What If Media Group, LLC Profit Sharing Plan covers 187 participants in New Jersey, about 22% of the average New Jersey filer (state average ~844 per filing). Assets: $12M.

#12,488
in Professional & Technical Services (20,321 peers)
+54.3%
assets growth YoY

What If Media Group, LLC Profit Sharing Plan's mid-pack asset rank among Professional & Technical Services and all filers

What If Media Group, LLC Profit Sharing Plan vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$11,913,177 Top 38% higher than 62% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

What If Media Group, LLC Profit Sharing Plan among mid-size filed plans by headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. What If Media Group, LLC Profit Sharing Plan sits mid-pack in the medium band (187 participants).

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • What If Media Group, LLC Profit Sharing Plan reported net income rose from $671K in the plan year 2022 filing to $4M in the plan year 2023 filing.
  • What If Media Group, LLC Profit Sharing Plan end-of-year assets rose from $8M in the plan year 2022 filing to $12M in the plan year 2023 filing.
  • What If Media Group, LLC Profit Sharing Plan reported participants rose from 173 in the plan year 2022 filing to 187 in the plan year 2023 filing.

See the national 2022→2023 release diff →

Published 5500 schedule card

Filing strip 832992724 · What If Media Group, LLC PY 2023 · 401(k)

What If Media Group, LLC Profit Sharing Plan · $12M · 187 · 62nd

  • RANK $12M
  • PHOTO 187
  • IND 62nd
  • EOY 401(k)
  • 5500 near Nextgen 401(k) Plan
  • ASSETS ind #12488

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Professional & Technical Services retirement plans → · Plans in New Jersey →

What If Media Group, LLC Profit Sharing Plan in the asset neighbourhood

What If Media Group, LLC Profit Sharing PlanWhat If Media Group, LLC Pro…$12MNextgen 401(k) Plan$12MMobil Oil Guam Inc. Retirement Savings PlanMobil Oil Guam Inc. Retireme…$12MHexcel Corporation Voluntary Savings Plan for Kent Union EmployeesHexcel Corporation Voluntary…$12MEthos Marketing & Design Employee Stock Ownership 401(k) PlanEthos Marketing & Design Emp…$12M
End-of-year total assets ($M) among What If Media Group, LLC Profit Sharing Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

New Jersey filing particulars

Total Assets (Beginning of Year)$8M
Net Assets (End of Year)$12M
Net Income$4M
Employer EIN832992724
Plan Effective Date2012-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (What If Media Group, LLC)

Sponsor-wide plan assets over time

All What If Media Group, LLC plans reported in each filing year

Latest sponsor-wide plan assets
$16M 103.763667801879% vs 2022
2024 filing year
$5M$10M$15M$20M 202220232024 $7.72M $15.7M ▲ +103.9%
Year Plans Participants Total Assets
2022 1 173 $8M
2023 1 187 $12M
2024 1 176 $16M

Nearby 401(k) Plans in New Jersey

Peer 401(k) plans, same state, same plan type, ranked by total assets.

What If Media Group, LLC Profit Sharing Plan vs. nearby 401(k) plans in New Jersey, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000200000 -1001020304050 Total assets ($B) Participants What If Media Group, LLC Profit Sharing Plan, Total assets ($B): 0.011913177 · Participants: 187What If Media Group, LLC Profit Sharing PlanJPMorgan Chase 401(k) Savings Plan, Total assets ($B): 44.552237022 · Participants: 176610JPMorgan Chase 401(k) Savings PlanVerizon Savings Plan for Management Employees, Total assets ($B): 27.825640157 · Participants: 78072Verizon Savings Plan for Management EmployeesJohnson and Johnson Savings Plan, Total assets ($B): 22.177853595 · Participants: 41291Johnson and Johnson Savings PlanErnst & Young Retirement Savings Plan, Total assets ($B): 15.543526764 · Participants: 59346Ernst & Young Retirement Savings PlanMerck US Savings Plan, Total assets ($B): 13.424416176 · Participants: 26850Merck US Savings Plan
What If Media Group, LLC Profit Sharing Plan vs. nearby 401(k) plans in New Jersey, assets vs. participants
Compare What If Media Group, LLC Profit Sharing Plan side-by-side with 3 peers →

What If Media Group, LLC Profit Sharing Plan's out-of-state 401(k) peers by assets and headcount

Outside New Jersey, the nearest 401(k) by assets is Nextgen 401(k) Plan in WV ($12M); by covered participants it is The Infosoft Group Retirement Plan in WI (187 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (187 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did What If Media Group, LLC Profit Sharing Plan assets move in 2023? ▼
What If Media Group, LLC Profit Sharing Plan surged - up 54.3% during 2023, from $8M to $12M. Reported net income was $4M.
How have What If Media Group, LLC plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), What If Media Group, LLC's sponsor-wide assets grew 103.8%, from $8M to $16M.
Which 401(k) plans are similar in size to What If Media Group, LLC Profit Sharing Plan? ▼
Among 401(k) plans in other states, the closest by assets is Nextgen 401(k) Plan in WV ($12M, 194 participants).
Which 401(k) plans cover a similar participant headcount to What If Media Group, LLC Profit Sharing Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is The Infosoft Group Retirement Plan in WI (187 participants, N/A in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 832992724.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.