401(k) · DOL Form 5500 · 2023

Demandbase, Inc. 401(k) Plan

Data updated 2026-08-25

$35M
Total assets Below avg plan size
443
Participants Below avg headcount
81st
Percentile by assets National rank
$80,106
Avg per participant Below avg balance/head
PlainRetire home → About this data RSS: change history

Official DOL plan name: Demandbase 401(k) Plan · Sponsored by Demandbase, Inc. · California · Information & Media

$35M in assets, 443 participants

Demandbase, Inc.'s Demandbase 401(k) Plan reported $35M in total assets and 443 participants in its 2023 DOL Form 5500 filing, ranking in the 81st percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #2,107 in Information & Media (2,818 peers)

Where Demandbase 401(k) Plan sits by assets

Demandbase 401(k) Plan sits in the top quartile of all filed plans by assets, $35M for 443 participants (~$80,106/participant), up 34.9% in 2023.

#2,107
in Information & Media (2,818 peers)
+34.9%
assets growth YoY
0.4×
vs typical plan assets (national mean)

Demandbase 401(k) Plan's outsized position by total assets

Demandbase 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$35,486,895 Top 19% higher than 81% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

Demandbase 401(k) Plan among mid-size filed plans by headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Demandbase 401(k) Plan sits mid-pack in the medium band (443 participants).

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Demandbase 401(k) Plan reported net income rose from $2M in the plan year 2022 filing to $9M in the plan year 2023 filing.
  • Demandbase 401(k) Plan end-of-year assets rose from $26M in the plan year 2022 filing to $35M in the plan year 2023 filing.
  • Demandbase 401(k) Plan reported participants rose from 407 in the plan year 2022 filing to 443 in the plan year 2023 filing.

See the national 2022→2023 release diff →

EBSA filing schedule strip

Filing strip 202933200 · Demandbase, Inc. PY 2023 · 401(k)

Demandbase 401(k) Plan · $35M · 443 · 81st

  • IND $35M
  • IND 443
  • IND 81st
  • IND 401(k)
  • IND near First Citizens Bank Corp. 401(k) Savings Plan
  • IND ind #2107

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Information & Media retirement plans → · Plans in California →

Demandbase 401(k) Plan in the asset neighbourhood

Fort Collins Radiologic Associates, P. C. Profit Sharing PlanFort Collins Radiologic Asso…$35MDemandbase 401(k) Plan$35MFirst Citizens Bank Corp. 401(k) Savings PlanFirst Citizens Bank Corp. 40…$35MLerner Corporation 401(k) PlanLerner Corporation 401(k) Pl…$35MThe National Football League Capital Accumulation PlanThe National Football League…$35M
End-of-year total assets ($M) among Demandbase 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

Scale-class filing particulars (2023)

Total Assets (Beginning of Year)$26M
Net Assets (End of Year)$35M
Net Income$9M
Employer EIN202933200
Plan Effective Date2007-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Demandbase, Inc.)

Sponsor-wide plan assets over time

All Demandbase, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$44M 66.72691410629308% vs 2022
2024 filing year
$20M$30M$40M$50M 202220232024 $26.3M $43.9M ▲ +66.7%
Year Plans Participants Total Assets
2022 1 407 $26M
2023 1 443 $35M
2024 1 419 $44M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Demandbase 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000200000250000 -200204060 Total assets ($B) Participants Demandbase 401(k) Plan, Total assets ($B): 0.035486895 · Participants: 443Demandbase 401(k) PlanWells Fargo & Company 401(k) Plan, Total assets ($B): 51.831350351 · Participants: 193919Wells Fargo & Company 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 39.047152408 · Participants: 122867Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 26.320437734 · Participants: 63105Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 22.17918189 · Participants: 59863Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 19.779511539 · Participants: 106111Apple 401(k) Plan
Demandbase 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants
Compare Demandbase 401(k) Plan side-by-side with 3 peers →

Demandbase 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is First Citizens Bank Corp. 401(k) Savings Plan in IA ($35M); by covered participants it is Lifecore Biomedical 401(k) Plan in MN (443 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (443 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Demandbase 401(k) Plan assets move in 2023? ▼
Demandbase 401(k) Plan surged - up 34.9% during 2023, from $26M to $35M. Reported net income was $9M.
How have Demandbase, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Demandbase, Inc.'s sponsor-wide assets grew 66.7%, from $26M to $44M.
Where does Demandbase 401(k) Plan rank by assets among Form 5500 filers? ▼
Demandbase 401(k) Plan ranks in the 81st percentile by end-of-year assets among 127,072 plans that reported assets for plan year 2023 (in the top quartile of all filed plans by assets).
Which 401(k) plans are similar in size to Demandbase 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is First Citizens Bank Corp. 401(k) Savings Plan in IA ($35M, 221 participants).
Which 401(k) plans cover a similar participant headcount to Demandbase 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Lifecore Biomedical 401(k) Plan in MN (443 participants, $81M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 202933200.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.