401(k) · DOL Form 5500 · 2022

Advertise Purple, Inc. 401(k) Plan

Data updated 2026-08-25

$3M
Total assets Small plan by assets
125
Participants Small participant base
38th
Percentile by assets National rank
$21,297
Avg per participant Low balance/head
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Official DOL plan name: Advertise Purple, Inc. Retirement Plan and Trust · Sponsored by Advertise Purple, Inc. · California · Professional & Technical Services

$3M in assets, 125 participants

Advertise Purple, Inc.'s Advertise Purple, Inc. Retirement Plan and Trust reported $3M in total assets and 125 participants in its 2022 DOL Form 5500 filing, ranking in the 38th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #7,606 in Professional & Technical Services (21,562 peers)

Coverage in California

Advertise Purple, Inc. Retirement Plan and Trust covers 125 participants in California, about 20% of the average California filer (state average ~630 per filing). Assets: $3M.

#7,606
in Professional & Technical Services (21,562 peers)
+6.2%
assets growth YoY

Advertise Purple, Inc. Retirement Plan and Trust's mid-pack asset rank among Professional & Technical Services and all filers

Advertise Purple, Inc. Retirement Plan and Trust vs every filed plan by assets

End-of-year total assets · plan year 2022 · DOL Form 5500

$2,662,161 38th percentile higher than 38% of 139,123 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2022

Advertise Purple, Inc. Retirement Plan and Trust among mid-size filed plans by headcount

Plan-year 2022 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Advertise Purple, Inc. Retirement Plan and Trust sits mid-pack in the medium band (125 participants).

Form 5500 schedule snapshot

Filing strip 454233482 · Advertise Purple, Inc. PY 2022 · 401(k)

Advertise Purple, Inc. Retirement Plan and Trust · $3M · 125 · 38th

  • PART $3M
  • PART 125
  • PART 38th
  • PART 401(k)
  • PART near Geostock Sandia, LLC 401(k) Plan
  • PART ind #7606

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Professional & Technical Services retirement plans → · Plans in California →

Advertise Purple, Inc. Retirement Plan and Trust in the asset neighbourhood

Advertise Purple, Inc. Retirement Plan and TrustAdvertise Purple, Inc. Retir…$3MGeostock Sandia, LLC 401(k) PlanGeostock Sandia, LLC 401(k) …$3MBigham Cable Construction, Inc. 401(k) PlanBigham Cable Construction, I…$3MHealth Management, Inc. 401(k) Retirement PlanHealth Management, Inc. 401(…$3MTitus Transport Holdings, LLC 401(k) PlanTitus Transport Holdings, LL…$3M
End-of-year total assets ($M) among Advertise Purple, Inc. Retirement Plan and Trust and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2022.

California filing particulars

Total Assets (Beginning of Year)$3M
Net Assets (End of Year)$3M
Net Income$154K
Employer EIN454233482
Plan Effective Date2017-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Advertise Purple, Inc.)

Sponsor-wide plan assets over time

All Advertise Purple, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$5M 76.49218060064736% vs 2022
2024 filing year
$2M$3M$4M$5M 202220232024 $2.66M $4.7M ▲ +76.7%
Year Plans Participants Total Assets
2022 1 125 $3M
2023 1 120 $4M
2024 1 100 $5M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Advertise Purple, Inc. Retirement Plan and Trust vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000200000250000 -200204060 Total assets ($B) Participants Advertise Purple, Inc. Retirement Plan and Trust, Total assets ($B): 0.002662161 · Participants: 125Advertise Purple, Inc. Retirement Plan and TrustWells Fargo & Company 401(k) Plan, Total assets ($B): 45.765616608 · Participants: 205865Wells Fargo & Company 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 28.89820221 · Participants: 102963Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 21.851716605 · Participants: 46320Oracle Corporation 401(k) Savings and Investment PlanChevron Employee Savings Investment Plan, Total assets ($B): 18.60989746 · Participants: 19946Chevron Employee Savings Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 18.361585903 · Participants: 54672Intel 401(k) Savings Plan
Advertise Purple, Inc. Retirement Plan and Trust vs. nearby 401(k) plans in California, assets vs. participants
Compare Advertise Purple, Inc. Retirement Plan and Trust side-by-side with 3 peers →

Advertise Purple, Inc. Retirement Plan and Trust's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Geostock Sandia, LLC 401(k) Plan in TX ($3M); by covered participants it is Media Iq Digital N.a. 401(k) Plan in NY (125 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (125 participants); asset peers above are excluded.

DOL Form 5500 plan year 2022. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Advertise Purple, Inc. Retirement Plan and Trust assets move in 2022? ▼
Advertise Purple, Inc. Retirement Plan and Trust grew at a solid clip - up 6.2% during 2022, from $3M to $3M. Reported net income was $154K.
How have Advertise Purple, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Advertise Purple, Inc.'s sponsor-wide assets grew 76.5%, from $3M to $5M.
Which 401(k) plans are similar in size to Advertise Purple, Inc. Retirement Plan and Trust? ▼
Among 401(k) plans in other states, the closest by assets is Geostock Sandia, LLC 401(k) Plan in TX ($3M, 24 participants).
Which 401(k) plans cover a similar participant headcount to Advertise Purple, Inc. Retirement Plan and Trust? ▼
Among 401(k) plans in other states, the closest by covered participants is Media Iq Digital N.a. 401(k) Plan in NY (125 participants, $2M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2022.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 454233482.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.