401(k) · DOL Form 5500 · 2023

Bitly, Inc. 401(k) Plan

Data updated 2026-08-25

$16M
Total assets Small plan by assets
156
Participants Small participant base
69th
Percentile by assets National rank
$104,752
Avg per participant Below avg balance/head
PlainRetire home → About this data RSS: change history

Official DOL plan name: Bitly 401(k) Plan · Sponsored by Bitly, Inc. · New York · Information & Media

$16M in assets, 156 participants

Bitly, Inc.'s Bitly 401(k) Plan reported $16M in total assets and 156 participants in its 2023 DOL Form 5500 filing, ranking in the 69th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #1,651 in Information & Media (2,818 peers)

Coverage in New York

Bitly 401(k) Plan covers 156 participants in New York, about 20% of the average New York filer (state average ~798 per filing). Assets: $16M.

#1,651
in Information & Media (2,818 peers)
+44.9%
assets growth YoY

Bitly 401(k) Plan's outsized position by total assets

Bitly 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$16,341,318 Top 31% higher than 69% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

Bitly 401(k) Plan among mid-size filed plans by headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Bitly 401(k) Plan sits mid-pack in the medium band (156 participants).

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Bitly 401(k) Plan reported net income rose from $979K in the plan year 2022 filing to $5M in the plan year 2023 filing.
  • Bitly 401(k) Plan reported participants rose from 79 in the plan year 2022 filing to 156 in the plan year 2023 filing.
  • Bitly 401(k) Plan end-of-year assets rose from $11M in the plan year 2022 filing to $16M in the plan year 2023 filing.

See the national 2022→2023 release diff →

Plan-year Form 5500 strip

Filing strip 263895205 · Bitly, Inc. PY 2023 · 401(k)

Bitly 401(k) Plan · $16M · 156 · 69th

  • EOY $16M
  • EOY 156
  • EOY 69th
  • EOY 401(k)
  • EOY near Greene, Tweed & Co., Inc. Savings and Investment Plan
  • EOY ind #1651

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Information & Media retirement plans → · Plans in New York →

Bitly 401(k) Plan in the asset neighbourhood

Bitly 401(k) Plan$16MGreene, Tweed & Co., Inc. Savings and Investment PlanGreene, Tweed & Co., Inc. Sa…$16MUci 401(k) Savings Plan$16MFloqast 401(k) Plan$16MPurple Strategies 401(k) Retirement PlanPurple Strategies 401(k) Ret…$16M
End-of-year total assets ($M) among Bitly 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

New York filing particulars

Total Assets (Beginning of Year)$11M
Net Assets (End of Year)$16M
Net Income$5M
Employer EIN263895205
Plan Effective Date2013-08-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Bitly, Inc.)

Sponsor-wide plan assets over time

All Bitly, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$22M 98.2392989725098% vs 2022
2024 filing year
$10M$15M$20M$25M 202220232024 $11.3M $22.4M ▲ +98.1%
Year Plans Participants Total Assets
2022 1 79 $11M
2023 1 156 $16M
2024 1 193 $22M

Nearby 401(k) Plans in New York

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Bitly 401(k) Plan vs. nearby 401(k) plans in New York, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000 -20020406080 Total assets ($B) Participants Bitly 401(k) Plan, Total assets ($B): 0.016341318 · Participants: 156Bitly 401(k) PlanIBM 401 (K) Plus Plan, Total assets ($B): 57.428456306 · Participants: 54912IBM 401 (K) Plus PlanPfizer Savings Plan, Total assets ($B): 19.56134085 · Participants: 30033Pfizer Savings PlanMorgan Stanley 401(k) Plan, Total assets ($B): 19.235068266 · Participants: 55363Morgan Stanley 401(k) PlanThe Pepsico Savings Plan, Total assets ($B): 13.651296 · Participants: 133597The Pepsico Savings PlanThe Goldman Sachs 401(k) Plan, Total assets ($B): 11.428659742 · Participants: 24866The Goldman Sachs 401(k) Plan
Bitly 401(k) Plan vs. nearby 401(k) plans in New York, assets vs. participants
Compare Bitly 401(k) Plan side-by-side with 3 peers →

Bitly 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside New York, the nearest 401(k) by assets is Greene, Tweed & Co., Inc. Savings and Investment Plan in PA ($16M); by covered participants it is Motivating Graphics 401(k) Retirement Plan in TX (156 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($16M here).

Similar participant headcount

Nearest other-state filings by covered participants (156 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Bitly 401(k) Plan assets move in 2023? ▼
Bitly 401(k) Plan surged - up 44.9% during 2023, from $11M to $16M. Reported net income was $5M.
How have Bitly, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Bitly, Inc.'s sponsor-wide assets grew 98.2%, from $11M to $22M.
Which 401(k) plans are similar in size to Bitly 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is Greene, Tweed & Co., Inc. Savings and Investment Plan in PA ($16M, 113 participants).
Which 401(k) plans cover a similar participant headcount to Bitly 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Motivating Graphics 401(k) Retirement Plan in TX (156 participants, $1M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 263895205.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.