401(k) · DOL Form 5500 · 2023

Pure Romance, LLC 401(k) Plan

Data updated 2026-08-25

$9M
Total assets Small plan by assets
121
Participants Small participant base
57th
Percentile by assets National rank
$75,991
Avg per participant Below avg balance/head
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Official DOL plan name: Pure Romance, LLC 401(k) Plan · Sponsored by Pure Romance, LLC · Ohio · Retail Trade

$9M in assets, 121 participants

Pure Romance, LLC's Pure Romance, LLC 401(k) Plan reported $9M in total assets and 121 participants in its 2023 DOL Form 5500 filing, ranking in the 57th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #5,669 in Retail Trade (8,414 peers)

Coverage in Ohio

Pure Romance, LLC 401(k) Plan covers 121 participants in Ohio, about 16% of the average Ohio filer (state average ~765 per filing). Assets: $9M.

#5,669
in Retail Trade (8,414 peers)
-7.1%
assets change YoY

The plan reported a net loss of $700K for the year, a single-year figure driven by markets and benefit payments, not a measure of plan health.

Pure Romance, LLC 401(k) Plan's mid-pack asset rank among Retail Trade and all filers

Pure Romance, LLC 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$9,194,895 Top 43% higher than 57% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

Pure Romance, LLC 401(k) Plan among mid-size filed plans by headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Pure Romance, LLC 401(k) Plan sits mid-pack in the medium band (121 participants).

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Pure Romance, LLC 401(k) Plan reported net income rose from -$3M in the plan year 2022 filing to -$700K in the plan year 2023 filing.
  • Pure Romance, LLC 401(k) Plan reported participants fell from 140 in the plan year 2022 filing to 121 in the plan year 2023 filing.
  • Pure Romance, LLC 401(k) Plan end-of-year assets fell from $10M in the plan year 2022 filing to $9M in the plan year 2023 filing.

See the national 2022→2023 release diff →

Published 5500 schedule card

Filing strip 311407012 · Pure Romance, LLC PY 2023 · 401(k)

Pure Romance, LLC 401(k) Plan · $9M · 121 · 57th

  • SCH $9M
  • EBSA 121
  • PART 57th
  • TYPE 401(k)
  • NET near Heart of America Beverage Company, LLC 401(k) Plan
  • BOOK ind #5669

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Retail Trade retirement plans → · Plans in Ohio →

Pure Romance, LLC 401(k) Plan in the asset neighbourhood

Pure Romance, LLC 401(k) Plan$9MHeart of America Beverage Company, LLC 401(k) PlanHeart of America Beverage Co…$9MChildsmiles Group 401(k) Profit Sharing PlanChildsmiles Group 401(k) Pro…$9MStone Distributing Company 401(k) PlanStone Distributing Company 4…$9MAries Industries 401(k) Savings PlanAries Industries 401(k) Savi…$9M
End-of-year total assets ($M) among Pure Romance, LLC 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

Ohio filing particulars

Total Assets (Beginning of Year)$10M
Net Assets (End of Year)$9M
Net Income-$700K
Employer EIN311407012
Plan Effective Date2002-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Pure Romance, LLC)

Sponsor-wide plan assets over time

All Pure Romance, LLC plans reported in each filing year

Latest sponsor-wide plan assets
$8M 19.440037221440488% vs 2022
2024 filing year
$7M$8M$9M$10M$11M 202220232024 $9.9M $7.97M ▼ -19.5%
Year Plans Participants Total Assets
2022 1 140 $10M
2023 1 121 $9M
2024 1 70 $8M

Nearby 401(k) Plans in Ohio

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Pure Romance, LLC 401(k) Plan vs. nearby 401(k) plans in Ohio, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000 -50510152025 Total assets ($B) Participants Pure Romance, LLC 401(k) Plan, Total assets ($B): 0.009194895 · Participants: 121Pure Romance, LLC 401(k) PlanGE Retirement Savings Plan, Total assets ($B): 19.485469047 · Participants: 59766GE Retirement Savings PlanThe Sherwin-Williams Company 401(k) Plan, Total assets ($B): 10.12932701 · Participants: 47362The Sherwin-Williams Company 401(k) PlanThe Progressive 401(k) Plan, Total assets ($B): 9.225573063 · Participants: 56176The Progressive 401(k) PlanThe Kroger Co. 401(k) Retirement Savings Account Plan, Total assets ($B): 8.445085 · Participants: 129769The Kroger Co. 401(k) Retirement Savings Account PlanNationwide Savings Plan, Total assets ($B): 7.618883027 · Participants: 24715Nationwide Savings Plan
Pure Romance, LLC 401(k) Plan vs. nearby 401(k) plans in Ohio, assets vs. participants

Pure Romance, LLC 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside Ohio, the nearest 401(k) by assets is Heart of America Beverage Company, LLC 401(k) Plan in MO ($9M); by covered participants it is The Jane Pauley Community Health in IN (121 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (121 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Pure Romance, LLC 401(k) Plan assets move in 2023?
Pure Romance, LLC 401(k) Plan pulled back noticeably - down 7.1% during 2023, from $10M to $9M. Reported net income was -$700K.
How have Pure Romance, LLC plan assets changed over time?
Across 3 plan years on file (2022-2024), Pure Romance, LLC's sponsor-wide assets declined 19.4%, from $10M to $8M.
Which 401(k) plans are similar in size to Pure Romance, LLC 401(k) Plan?
Among 401(k) plans in other states, the closest by assets is Heart of America Beverage Company, LLC 401(k) Plan in MO ($9M, 79 participants).
Which 401(k) plans cover a similar participant headcount to Pure Romance, LLC 401(k) Plan?
Among 401(k) plans in other states, the closest by covered participants is The Jane Pauley Community Health in IN (121 participants, $2M in assets).