401(k) · DOL Form 5500 · 2023

Hallmark Cards, Inc. 401(k) Plan

Data updated 2026-08-11

$2.1B
Total assets: 4,874
Participants: 99th
Percentile by assets: $423,744
Avg per participant

Official DOL plan name: Business Performance Savings Plan of Hallmark Cards, Incorporated · Sponsored by Hallmark Cards, Inc. · Missouri · Wholesale Trade

$2.1B in assets, 4,874 participants

Hallmark Cards, Inc.'s Business Performance Savings Plan of Hallmark Cards, Incorporated reported $2.1B in total assets and 4,874 participants in its 2023 DOL Form 5500 filing, ranking in the 99th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

99th percentile by assets (of 127,072 plans)
#6,289 in Wholesale Trade (6,309 peers)

Coverage in Missouri

Business Performance Savings Plan of Hallmark Cards, Incorporated covers 4,874 participants in Missouri, 6.6x the typical Missouri plan (state average ~737 per filing). Assets: $2.1B.

$2.1B
total plan assets (2023 EOY): 4,874
covered participants: 99th
percentile by assets (of 127,072 plans): $423,744
avg assets per participant

Business Performance Savings Plan of Hallmark Cards, Incorporated reported net income rose from -$563M in the plan year 2022 filing to $18M in the plan year 2023 filing.
Business Performance Savings Plan of Hallmark Cards, Incorporated reported participants rose from 4,640 in the plan year 2022 filing to 4,874 in the plan year 2023 filing.
Business Performance Savings Plan of Hallmark Cards, Incorporated end-of-year assets rose from $2.0B in the plan year 2022 filing to $2.1B in the plan year 2023 filing.

See the national 2023→2024 release diff →

State

Missouri

Industry

Wholesale Trade

Participants vs Missouri filers

In Missouri, the average filing covers about 737 participants across 2,297 plans. Business Performance Savings Plan of Hallmark Cards, Incorporated reports 4,874 participants - 6.6x that state average ($2.1B EOY assets).

Missouri filing particulars

Total Assets (Beginning of Year)	$2.0B
Net Assets (End of Year)	$2.1B
Net Income	$18M
Employer EIN	440272180
Plan Effective Date	1956-12-31
Filing Status	FILING RECEIVED

Sponsor Plan History (Hallmark Cards, Inc.)

Total plan assets by year, all Hallmark Cards, Inc. plans on file

Year	Plans	Participants	Total Assets
2022	5	13,514	$2.9B
2023	5	13,394	$3.0B
2024	5	13,058	$3.0B

Nearby 401(k) Plans in Missouri

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Business Performance Savings Plan of Hallmark Cards, Incorporated vs. nearby 401(k) plans in Missouri, assets vs. participants

Edward D. Jones & Co. Profit Sharing and 401(k) Plan $10.6B · 49,944
Bayer Corporation Savings and Retirement Plan $10.3B · 19,273
Enterprise Holdings Retirement Savings Plan $5.6B · 66,210
Centene Management Corporation Retirement Plan $4.0B · 53,822
Emerson Electric Company Employee Savings Investment Plan $3.6B · 10,316

Compare Business Performance Savings Plan of Hal… side-by-side with 3 peers →

Similar-Sized 401(k) Plans Nationally

401(k) plans in other states closest to Business Performance Savings Plan of Hallmark Cards, Incorporated by total assets, not by location.

Jacobs Technology Inc. Employees' Savings Plan (TX) $2.1B · 10,523
Quad/Graphics Diversified Plan (WI) $2.1B · 11,766
American Financial Group 401(k) Retirement and Savings Plan (OH) $2.1B · 6,912
Ricoh USA, Inc. Retirement Savings Plan (PA) $2.1B · 13,231

Frequently Asked Questions

How did Business Performance Savings Plan of Hallmark Cards, Incorporated assets move in 2023? ▼

Business Performance Savings Plan of Hallmark Cards, Incorporated held essentially flat - up 0.9% during 2023, from $2.0B to $2.1B. Reported net income was $18M.

How have Hallmark Cards, Inc. plan assets changed over time? ▼

Across 3 plan years on file (2022-2024), Hallmark Cards, Inc.'s sponsor-wide assets grew 1.1%, from $2.9B to $3.0B.

Where does Business Performance Savings Plan of Hallmark Cards, Incorporated rank by assets among Form 5500 filers? ▼

Business Performance Savings Plan of Hallmark Cards, Incorporated ranks in the 99th percentile by end-of-year assets among 127,072 plans that reported assets for plan year 2023 (among the largest 1% of all filed plans).

Which 401(k) plans are similar in size to Business Performance Savings Plan of Hallmark Cards, Incorporated? ▼

Among 401(k) plans in other states, the closest by assets is Jacobs Technology Inc. Employees' Savings Plan in TX ($2.1B, 10,523 participants).

Next read for Business Performance Savings Plan of Hal…

Filing takeaways

Ways to act on Business Performance Savings Plan of Hallmark Cards, Incorporated's numbers.

By total assets, Business Performance Savings Plan of Hallmark Cards, Incorporated ranks among the largest 1% of all filed plans. See the largest plans
Compare it side-by-side against 3 similar 401(k) plans in Missouri. Compare plans
Hallmark Cards, Inc.'s sponsor-wide assets have grown 1.1% since 2022 across 3 plan years on file. More Wholesale Trade plans

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 440272180.