401(k) · DOL Form 5500 · 2023

Hallmark Cards, Inc. 401(k) Plan

Data updated 2026-08-25

$2.1B
Total assets Very large vs avg
4,874
Participants Above avg headcount
99th
Percentile by assets National rank
$423,744
Avg per participant High balance/head
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Official DOL plan name: Business Performance Savings Plan of Hallmark Cards, Incorporated · Sponsored by Hallmark Cards, Inc. · Missouri · Wholesale Trade

$2.1B in assets, 4,874 participants

Hallmark Cards, Inc.'s Business Performance Savings Plan of Hallmark Cards, Incorporated reported $2.1B in total assets and 4,874 participants in its 2023 DOL Form 5500 filing, ranking in the 99th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #6,289 in Wholesale Trade (6,309 peers)

Coverage in Missouri

Business Performance Savings Plan of Hallmark Cards, Incorporated covers 4,874 participants in Missouri, 6.6x the typical Missouri plan (state average ~737 per filing). Assets: $2.1B.

#6,289
in Wholesale Trade (6,309 peers)
+0.9%
assets growth YoY
21×
vs typical plan assets (national mean)

Business Performance Savings Plan of Hallmark Cards, Incorporated's outsized position by total assets

Business Performance Savings Plan of Hallmark Cards, Incorporated vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$2,065,326,837 Top 1% higher than 99% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

Business Performance Savings Plan of Hallmark Cards, Incorporated's large-plan peer group by participant headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Business Performance Savings Plan of Hallmark Cards, Incorporated lands in the large band (4,874 participants).

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Business Performance Savings Plan of Hallmark Cards, Incorporated reported net income rose from -$563M in the plan year 2022 filing to $18M in the plan year 2023 filing.
  • Business Performance Savings Plan of Hallmark Cards, Incorporated reported participants rose from 4,640 in the plan year 2022 filing to 4,874 in the plan year 2023 filing.
  • Business Performance Savings Plan of Hallmark Cards, Incorporated end-of-year assets rose from $2.0B in the plan year 2022 filing to $2.1B in the plan year 2023 filing.

See the national 2022→2023 release diff →

DOL schedule card

Filing strip 440272180 · Hallmark Cards, Inc. PY 2023 · 401(k)

Business Performance Savings Plan of Hallmark Cards, Incorporated · $2.1B · 4,874 · 99th

  • TYPE $2.1B
  • TYPE 4,874
  • TYPE 99th
  • TYPE 401(k)
  • TYPE near Jacobs Technology Inc. Employees' Savings Plan
  • TYPE ind #6289

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Wholesale Trade retirement plans → · Plans in Missouri →

Business Performance Savings Plan of Hallmark Cards, Incorporated in the asset neighbourhood

Business Performance Savings Plan of Hallmark Cards, IncorporatedBusiness Performance Savings…$2.1BQuad/Graphics Diversified PlanQuad/Graphics Diversified Pl…$2.1BAmerican Financial Group 401(k) Retirement and Savings PlanAmerican Financial Group 401…$2.1BRicoh USA, Inc. Retirement Savings PlanRicoh USA, Inc. Retirement S…$2.1BJacobs Technology Inc. Employees' Savings PlanJacobs Technology Inc. Emplo…$2.1B
End-of-year total assets ($B) among Business Performance Savings Plan of Hallmark Cards, Incorporated and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

Missouri filing particulars

Total Assets (Beginning of Year)$2.0B
Net Assets (End of Year)$2.1B
Net Income$18M
Employer EIN440272180
Plan Effective Date1956-12-31
Filing StatusFILING RECEIVED

Sponsor Plan History (Hallmark Cards, Inc.)

Sponsor-wide plan assets over time

All Hallmark Cards, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$3.0B 1.134182305570782% vs 2022
2024 filing year
$2.9B$2.92B$2.94B$2.96B$2.98B$3B 202220232024 $2.92B $2.95B ▲ +1.0%
Year Plans Participants Total Assets
2022 5 13,514 $2.9B
2023 5 13,394 $3.0B
2024 5 13,058 $3.0B

Nearby 401(k) Plans in Missouri

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Business Performance Savings Plan of Hallmark Cards, Incorporated vs. nearby 401(k) plans in Missouri, assets vs. participants Scatter plot of 6 data points. 020000400006000080000 024681012 Total assets ($B) Participants Business Performance Savings Plan of Hallmark Cards, Incorporated, Total assets ($B): 2.065326837 · Participants: 4874Business Performance Savings Plan of Hallmark Cards, IncorporatedEdward D. Jones & Co. Profit Sharing and 401(k) Plan, Total assets ($B): 10.594991308 · Participants: 49944Edward D. Jones & Co. Profit Sharing and 401(k) PlanBayer Corporation Savings and Retirement Plan, Total assets ($B): 10.333863661 · Participants: 19273Bayer Corporation Savings and Retirement PlanEnterprise Holdings Retirement Savings Plan, Total assets ($B): 5.607728879 · Participants: 66210Enterprise Holdings Retirement Savings PlanCentene Management Corporation Retirement Plan, Total assets ($B): 4.047068199 · Participants: 53822Centene Management Corporation Retirement PlanEmerson Electric Company Employee Savings Investment Plan, Total assets ($B): 3.563332746 · Participants: 10316Emerson Electric Company Employee Savings Investment Plan
Business Performance Savings Plan of Hallmark Cards, Incorporated vs. nearby 401(k) plans in Missouri, assets vs. participants

Business Performance Savings Plan of Hallmark Cards, Incorporated's out-of-state 401(k) peers by assets and headcount

Outside Missouri, the nearest 401(k) by assets is Jacobs Technology Inc. Employees' Savings Plan in TX ($2.1B); by covered participants it is Coworx Staffing Services 401(k) Plan in NJ (4,878 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($2.1B here).

Similar participant headcount

Nearest other-state filings by covered participants (4,874 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Business Performance Savings Plan of Hallmark Cards, Incorporated assets move in 2023? ▼
Business Performance Savings Plan of Hallmark Cards, Incorporated held essentially flat - up 0.9% during 2023, from $2.0B to $2.1B. Reported net income was $18M.
How have Hallmark Cards, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Hallmark Cards, Inc.'s sponsor-wide assets grew 1.1%, from $2.9B to $3.0B.
Where does Business Performance Savings Plan of Hallmark Cards, Incorporated rank by assets among Form 5500 filers? ▼
Business Performance Savings Plan of Hallmark Cards, Incorporated ranks in the 99th percentile by end-of-year assets among 127,072 plans that reported assets for plan year 2023 (among the largest 1% of all filed plans).
Which 401(k) plans are similar in size to Business Performance Savings Plan of Hallmark Cards, Incorporated? ▼
Among 401(k) plans in other states, the closest by assets is Jacobs Technology Inc. Employees' Savings Plan in TX ($2.1B, 10,523 participants).
Which 401(k) plans cover a similar participant headcount to Business Performance Savings Plan of Hallmark Cards, Incorporated? ▼
Among 401(k) plans in other states, the closest by covered participants is Coworx Staffing Services 401(k) Plan in NJ (4,878 participants, $9M in assets).