401(k) · DOL Form 5500 · 2023

Hallmark Cards, Inc. 401(k) Plan

Data updated 2026-08-25

$64M
Total assets Below avg plan size
4,284
Participants Above avg headcount
88th
Percentile by assets National rank
$14,861
Avg per participant Low balance/head
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Official DOL plan name: Retail Service Group Savings Plan of Hallmark Cards, Incorporated · Sponsored by Hallmark Cards, Inc. · Missouri · Wholesale Trade

$64M in assets, 4,284 participants

Hallmark Cards, Inc.'s Retail Service Group Savings Plan of Hallmark Cards, Incorporated reported $64M in total assets and 4,284 participants in its 2023 DOL Form 5500 filing, ranking in the 88th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #5,640 in Wholesale Trade (6,309 peers)

Coverage in Missouri

Retail Service Group Savings Plan of Hallmark Cards, Incorporated covers 4,284 participants in Missouri, 5.8x the typical Missouri plan (state average ~737 per filing). Assets: $64M.

#5,640
in Wholesale Trade (6,309 peers)
+7.1%
assets growth YoY
0.6×
vs typical plan assets (national mean)

Retail Service Group Savings Plan of Hallmark Cards, Incorporated's outsized position by total assets

Retail Service Group Savings Plan of Hallmark Cards, Incorporated vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$63,665,740 Top 12% higher than 88% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

Retail Service Group Savings Plan of Hallmark Cards, Incorporated's large-plan peer group by participant headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Retail Service Group Savings Plan of Hallmark Cards, Incorporated lands in the large band (4,284 participants).

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Retail Service Group Savings Plan of Hallmark Cards, Incorporated reported net income rose from -$14M in the plan year 2022 filing to $5M in the plan year 2023 filing.
  • Retail Service Group Savings Plan of Hallmark Cards, Incorporated end-of-year assets rose from $59M in the plan year 2022 filing to $64M in the plan year 2023 filing.
  • Retail Service Group Savings Plan of Hallmark Cards, Incorporated reported participants fell from 4,342 in the plan year 2022 filing to 4,284 in the plan year 2023 filing.

See the national 2022→2023 release diff →

Plan-year Form 5500 strip

Filing strip 440272180 · Hallmark Cards, Inc. PY 2023 · 401(k)

Retail Service Group Savings Plan of Hallmark Cards, Incorporated · $64M · 4,284 · 88th

  • 5500 $64M
  • 5500 4,284
  • 5500 88th
  • 5500 401(k)
  • 5500 near Purem Novi Inc. Retirement Plan
  • 5500 ind #5640

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Wholesale Trade retirement plans → · Plans in Missouri →

Retail Service Group Savings Plan of Hallmark Cards, Incorporated in the asset neighbourhood

Retail Service Group Savings Plan of Hallmark Cards, IncorporatedRetail Service Group Savings…$64MPurem Novi Inc. Retirement PlanPurem Novi Inc. Retirement P…$64MAltra Federal Credit Union 401(k) Plan and TrustAltra Federal Credit Union 4…$64MAspiriant 401(k) and Profit Sharing PlanAspiriant 401(k) and Profit …$64MPeoples Bank Salary Investment & Profit Sharing PlanPeoples Bank Salary Investme…$64M
End-of-year total assets ($M) among Retail Service Group Savings Plan of Hallmark Cards, Incorporated and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

Missouri filing particulars

Total Assets (Beginning of Year)$59M
Net Assets (End of Year)$64M
Net Income$5M
Employer EIN440272180
Plan Effective Date1999-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Hallmark Cards, Inc.)

Sponsor-wide plan assets over time

All Hallmark Cards, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$3.0B 1.134182305570782% vs 2022
2024 filing year
$2.9B$2.92B$2.94B$2.96B$2.98B$3B 202220232024 $2.92B $2.95B ▲ +1.0%
Year Plans Participants Total Assets
2022 5 13,514 $2.9B
2023 5 13,394 $3.0B
2024 5 13,058 $3.0B

Nearby 401(k) Plans in Missouri

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Retail Service Group Savings Plan of Hallmark Cards, Incorporated vs. nearby 401(k) plans in Missouri, assets vs. participants Scatter plot of 6 data points. 020000400006000080000 -5051015 Total assets ($B) Participants Retail Service Group Savings Plan of Hallmark Cards, Incorporated, Total assets ($B): 0.06366574 · Participants: 4284Retail Service Group Savings Plan of Hallmark Cards, IncorporatedEdward D. Jones & Co. Profit Sharing and 401(k) Plan, Total assets ($B): 10.594991308 · Participants: 49944Edward D. Jones & Co. Profit Sharing and 401(k) PlanBayer Corporation Savings and Retirement Plan, Total assets ($B): 10.333863661 · Participants: 19273Bayer Corporation Savings and Retirement PlanEnterprise Holdings Retirement Savings Plan, Total assets ($B): 5.607728879 · Participants: 66210Enterprise Holdings Retirement Savings PlanCentene Management Corporation Retirement Plan, Total assets ($B): 4.047068199 · Participants: 53822Centene Management Corporation Retirement PlanEmerson Electric Company Employee Savings Investment Plan, Total assets ($B): 3.563332746 · Participants: 10316Emerson Electric Company Employee Savings Investment Plan
Retail Service Group Savings Plan of Hallmark Cards, Incorporated vs. nearby 401(k) plans in Missouri, assets vs. participants
Compare Retail Service Group Savings Plan of Hallmark Cards, Incorporated side-by-side with 3 peers →

Retail Service Group Savings Plan of Hallmark Cards, Incorporated's out-of-state 401(k) peers by assets and headcount

Outside Missouri, the nearest 401(k) by assets is Purem Novi Inc. Retirement Plan in MI ($64M); by covered participants it is The Whiting-Turner Contracting Company 401(k) Plan in MD (4,284 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (4,284 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Retail Service Group Savings Plan of Hallmark Cards, Incorporated assets move in 2023? ▼
Retail Service Group Savings Plan of Hallmark Cards, Incorporated grew at a solid clip - up 7.1% during 2023, from $59M to $64M. Reported net income was $5M.
How have Hallmark Cards, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Hallmark Cards, Inc.'s sponsor-wide assets grew 1.1%, from $2.9B to $3.0B.
Where does Retail Service Group Savings Plan of Hallmark Cards, Incorporated rank by assets among Form 5500 filers? ▼
Retail Service Group Savings Plan of Hallmark Cards, Incorporated ranks in the 88th percentile by end-of-year assets among 127,072 plans that reported assets for plan year 2023 (in the top quartile of all filed plans by assets).
Which 401(k) plans are similar in size to Retail Service Group Savings Plan of Hallmark Cards, Incorporated? ▼
Among 401(k) plans in other states, the closest by assets is Purem Novi Inc. Retirement Plan in MI ($64M, 1,043 participants).
Which 401(k) plans cover a similar participant headcount to Retail Service Group Savings Plan of Hallmark Cards, Incorporated? ▼
Among 401(k) plans in other states, the closest by covered participants is The Whiting-Turner Contracting Company 401(k) Plan in MD (4,284 participants, $675M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 440272180.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.