401(k) · DOL Form 5500 · 2023

Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan

Data updated 2026-08-25

$13M
Total assets Small plan by assets
74
Participants Small participant base
64th
Percentile by assets National rank
$175,266
Avg per participant Above avg balance/head
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Official DOL plan name: Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan · Sponsored by Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida · Florida · Other Services

$13M in assets, 74 participants

Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida's Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan reported $13M in total assets and 74 participants in its 2023 DOL Form 5500 filing, ranking in the 64th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #6,282 in Other Services (7,857 peers)

Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida multi-year trail

Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida's plans moved +26.7% in assets from 2022 to 2024; this filing shows Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan at $13M / 74 participants.

#6,282
in Other Services (7,857 peers)
+13.7%
assets growth YoY

Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan's mid-pack asset rank among Other Services and all filers

Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$12,969,696 Top 36% higher than 64% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan among smaller filed plans by headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan is a small filing (74 participants) on this national headcount ladder.

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan reported net income rose from $1M in the plan year 2022 filing to $2M in the plan year 2023 filing.
  • Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan end-of-year assets rose from $11M in the plan year 2022 filing to $13M in the plan year 2023 filing.
  • Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan reported participants rose from 72 in the plan year 2022 filing to 74 in the plan year 2023 filing.

See the national 2022→2023 release diff →

Form 5500 schedule snapshot

Filing strip 593359293 · Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida PY 2023 · 401(k)

Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan · $13M · 74 · 64th

  • RANK $13M
  • RANK 74
  • RANK 64th
  • RANK 401(k)
  • RANK near Thought Logic 401(k) Plan
  • RANK ind #6282

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Other Services retirement plans → · Plans in Florida →

Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan in the asset neighbourhood

Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) PlanFlorida Tourism Industry Mar…$13MThought Logic 401(k) Plan$13MLiberty Latin America 401(k) Savings PlanLiberty Latin America 401(k)…$13MGnr Holdings LLC 401(k) Profit Sharing Plan TrustGnr Holdings LLC 401(k) Prof…$13MMervis Industries, Inc. Profit Sharing & 401(k) PlanMervis Industries, Inc. Prof…$13M
End-of-year total assets ($M) among Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida multi-year asset trail

Sponsor-wide plan assets over time

All Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida plans reported in each filing year

Latest sponsor-wide plan assets
$14M 26.715611271245226% vs 2022
2024 filing year
$11M$12M$13M$14M$15M 202220232024 $11.4M $14.5M ▲ +26.7%
Year Plans Participants Total Assets
2022 1 72 $11M
2023 1 74 $13M
2024 1 85 $14M

Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida filing trail (2023)

Total Assets (Beginning of Year)$11M
Net Assets (End of Year)$13M
Net Income$2M
Employer EIN593359293
Plan Effective Date1996-07-01
Filing StatusFILING RECEIVED

Nearby 401(k) Plans in Florida

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan vs. nearby 401(k) plans in Florida, assets vs. participants Scatter plot of 6 data points. -1000000100000200000300000400000 -505101520 Total assets ($B) Participants Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan, Total assets ($B): 0.012969696 · Participants: 74Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) PlanL3harris Retirement Savings Plan, Total assets ($B): 15.384363901 · Participants: 40665L3harris Retirement Savings PlanSavings Plan for Employees and Partners of Pwc, Total assets ($B): 11.333196569 · Participants: 50817Savings Plan for Employees and Partners of PwcAdp Totalsource Retirement Savings Plan, Total assets ($B): 8.025816173 · Participants: 308867Adp Totalsource Retirement Savings PlanTrinet 401(k) Plan, Total assets ($B): 7.029692551 · Participants: 157945Trinet 401(k) PlanPublix Super Markets, Inc. 401(k) Smart Plan, Total assets ($B): 6.572590596 · Participants: 184674Publix Super Markets, Inc. 401(k) Smart Plan
Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan vs. nearby 401(k) plans in Florida, assets vs. participants

Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside Florida, the nearest 401(k) by assets is Thought Logic 401(k) Plan in GA ($13M); by covered participants it is Duenas Trailers Rental 1081. 01(D) Retirement Plan in PR (74 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (74 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan assets move in 2023?
Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan grew at a solid clip - up 13.7% during 2023, from $11M to $13M. Reported net income was $2M.
How have Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida plan assets changed over time?
Across 3 plan years on file (2022-2024), Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida's sponsor-wide assets grew 26.7%, from $11M to $14M.
Which 401(k) plans are similar in size to Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan?
Among 401(k) plans in other states, the closest by assets is Thought Logic 401(k) Plan in GA ($13M, 159 participants).
Which 401(k) plans cover a similar participant headcount to Florida Tourism Industry Marketing Corporation, Inc. Dba Visit Florida 401(k) Plan?
Among 401(k) plans in other states, the closest by covered participants is Duenas Trailers Rental 1081. 01(D) Retirement Plan in PR (74 participants, $37K in assets).