401(k) · DOL Form 5500 · 2024

Dealerdirect, LLC D/B/a Forddirect 401(k) Plan

Data updated 2026-08-25

$60M
Total assets Below avg plan size
309
Participants Below avg headcount
86th
Percentile by assets National rank
$195,273
Avg per participant Above avg balance/head
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Official DOL plan name: Forddirect Retirement Savings Plan · Sponsored by Dealerdirect, LLC D/B/a Forddirect · Michigan · Information & Media

$60M in assets, 309 participants

Dealerdirect, LLC D/B/a Forddirect's Forddirect Retirement Savings Plan reported $60M in total assets and 309 participants in its 2024 DOL Form 5500 filing, ranking in the 86th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #2,280 in Information & Media (2,822 peers)

Coverage in Michigan

Forddirect Retirement Savings Plan covers 309 participants in Michigan, about 48% of the average Michigan filer (state average ~638 per filing). Assets: $60M.

#2,280
in Information & Media (2,822 peers)
+21.0%
assets growth YoY
0.6×
vs typical plan assets (national mean)

Forddirect Retirement Savings Plan's outsized position by total assets

Forddirect Retirement Savings Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$60,339,213 Top 14% higher than 86% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Forddirect Retirement Savings Plan among mid-size filed plans by headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Forddirect Retirement Savings Plan sits mid-pack in the medium band (309 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Forddirect Retirement Savings Plan end-of-year assets rose from $50M in the plan year 2023 filing to $60M in the plan year 2024 filing.
  • Forddirect Retirement Savings Plan reported net income fell from $12M in the plan year 2023 filing to $10M in the plan year 2024 filing.
  • Forddirect Retirement Savings Plan reported participants fell from 317 in the plan year 2023 filing to 309 in the plan year 2024 filing.

See the national 2023→2024 release diff →

Published 5500 schedule card

Filing strip 383550946 · Dealerdirect, LLC D/B/a Forddirect PY 2024 · 401(k)

Forddirect Retirement Savings Plan · $60M · 309 · 86th

  • PCT $60M
  • EIN 309
  • RANK 86th
  • PHOTO 401(k)
  • IND near Timber Products Co. 401(k) Plan
  • EOY ind #2280

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Information & Media retirement plans → · Plans in Michigan →

Forddirect Retirement Savings Plan in the asset neighbourhood

Forddirect Retirement Savings PlanForddirect Retirement Saving…$60MTimber Products Co. 401(k) PlanTimber Products Co. 401(k) P…$60MThe American Institute of Architects Employees' Savings PlanThe American Institute of Ar…$60MN-Ask, Inc. 401(k) Plan$60MPiedmont 401(k) Plan$60M
End-of-year total assets ($M) among Forddirect Retirement Savings Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

Michigan filing particulars

Total Assets (Beginning of Year)$50M
Net Assets (End of Year)$60M
Net Income$10M
Employer EIN383550946
Plan Effective Date2001-04-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Dealerdirect, LLC D/B/a Forddirect)

Sponsor-wide plan assets over time

All Dealerdirect, LLC D/B/a Forddirect plans reported in each filing year

Latest sponsor-wide plan assets
$60M 57.91785290893373% vs 2022
2024 filing year
$30M$40M$50M$60M$70M 202220232024 $38.2M $60.3M ▲ +57.9%
Year Plans Participants Total Assets
2022 1 312 $38M
2023 1 317 $50M
2024 1 309 $60M

Nearby 401(k) Plans in Michigan

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Forddirect Retirement Savings Plan vs. nearby 401(k) plans in Michigan, assets vs. participants Scatter plot of 6 data points. -20000020000400006000080000 -100102030 Total assets ($B) Participants Forddirect Retirement Savings Plan, Total assets ($B): 0.060339213 · Participants: 309Forddirect Retirement Savings PlanGeneral Motors Retirement Savings Plan for Salaried Employees in the United States, Total assets ($B): 23.0591668 · Participants: 43053General Motors Retirement Savings Plan for Salaried Employees in the United StatesFord Motor Co. Savings and Stock Investment Plan for Salaried Employees, Total assets ($B): 17.26893589 · Participants: 31790Ford Motor Co. Savings and Stock Investment Plan for Salaried EmployeesThe Dow Chemical Company Employees' Savings Plan, Total assets ($B): 10.768606712 · Participants: 17128The Dow Chemical Company Employees' Savings PlanThe General Motors Personal Savings Plan for Hourly-Rate Employees in the United States, Total assets ($B): 9.568379082 · Participants: 42513The General Motors Personal Savings Plan for Hourly-Rate Employees in the United StatesFord Motor Co. Tax-Efficient Savings Plan for Hourly Employees, Total assets ($B): 8.2932975 · Participants: 60497Ford Motor Co. Tax-Efficient Savings Plan for Hourly Employees
Forddirect Retirement Savings Plan vs. nearby 401(k) plans in Michigan, assets vs. participants
Compare Forddirect Retirement Savings Plan side-by-side with 3 peers →

Forddirect Retirement Savings Plan's out-of-state 401(k) peers by assets and headcount

Outside Michigan, the nearest 401(k) by assets is Timber Products Co. 401(k) Plan in OR ($60M); by covered participants it is Bueno Foods 401(k) Plan in NM (309 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($60M here).

Similar participant headcount

Nearest other-state filings by covered participants (309 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Forddirect Retirement Savings Plan assets move in 2024? ▼
Forddirect Retirement Savings Plan grew sharply - up 21.0% during 2024, from $50M to $60M. Reported net income was $10M.
How have Dealerdirect, LLC D/B/a Forddirect plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Dealerdirect, LLC D/B/a Forddirect's sponsor-wide assets grew 57.9%, from $38M to $60M.
Where does Forddirect Retirement Savings Plan rank by assets among Form 5500 filers? ▼
Forddirect Retirement Savings Plan ranks in the 86th percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (in the top quartile of all filed plans by assets).
Which 401(k) plans are similar in size to Forddirect Retirement Savings Plan? ▼
Among 401(k) plans in other states, the closest by assets is Timber Products Co. 401(k) Plan in OR ($60M, 702 participants).
Which 401(k) plans cover a similar participant headcount to Forddirect Retirement Savings Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Bueno Foods 401(k) Plan in NM (309 participants, $10M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 383550946.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.