401(k) · DOL Form 5500 · 2024

Demandbase, Inc. 401(k) Plan

Data updated 2026-08-25

$44M
Total assets Below avg plan size
419
Participants Below avg headcount
83rd
Percentile by assets National rank
$104,645
Avg per participant Below avg balance/head
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Official DOL plan name: Demandbase 401(k) Plan · Sponsored by Demandbase, Inc. · California · Information & Media

$44M in assets, 419 participants

Demandbase, Inc.'s Demandbase 401(k) Plan reported $44M in total assets and 419 participants in its 2024 DOL Form 5500 filing, ranking in the 83rd percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #2,159 in Information & Media (2,822 peers)

Where Demandbase 401(k) Plan sits by assets

Demandbase 401(k) Plan sits in the top quartile of all filed plans by assets, $44M for 419 participants (~$104,645/participant), up 23.6% in 2024.

#2,159
in Information & Media (2,822 peers)
+23.6%
assets growth YoY
0.4×
vs typical plan assets (national mean)

Demandbase 401(k) Plan's outsized position by total assets

Demandbase 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$43,846,199 Top 17% higher than 83% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Demandbase 401(k) Plan among mid-size filed plans by headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Demandbase 401(k) Plan sits mid-pack in the medium band (419 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Demandbase 401(k) Plan end-of-year assets rose from $35M in the plan year 2023 filing to $44M in the plan year 2024 filing.
  • Demandbase 401(k) Plan reported net income fell from $9M in the plan year 2023 filing to $8M in the plan year 2024 filing.
  • Demandbase 401(k) Plan reported participants fell from 443 in the plan year 2023 filing to 419 in the plan year 2024 filing.

See the national 2023→2024 release diff →

Plan-year Form 5500 strip

Filing strip 202933200 · Demandbase, Inc. PY 2024 · 401(k)

Demandbase 401(k) Plan · $44M · 419 · 83rd

  • NET $44M
  • BOOK 419
  • VS-ST 83rd
  • BOY 401(k)
  • SCH near Prestige Management Employee Plan
  • EBSA ind #2159

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Information & Media retirement plans → · Plans in California →

Demandbase 401(k) Plan in the asset neighbourhood

Demandbase 401(k) Plan$44MRoark Capital Management LLC 401(k) Profit Sharing Plan & TrustRoark Capital Management LLC…$44MTactile Systems Technology, Inc. 401(k) PlanTactile Systems Technology, …$44MWaterline Industries Corp. Employee Stock Ownership 401(k) PlanWaterline Industries Corp. E…$44MPrestige Management Employee PlanPrestige Management Employee…$44M
End-of-year total assets ($M) among Demandbase 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

Scale-class filing particulars (2024)

Total Assets (Beginning of Year)$35M
Net Assets (End of Year)$44M
Net Income$8M
Employer EIN202933200
Plan Effective Date2007-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Demandbase, Inc.)

Sponsor-wide plan assets over time

All Demandbase, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$44M 66.72691410629308% vs 2022
2024 filing year
$20M$30M$40M$50M 202220232024 $26.3M $43.9M ▲ +66.7%
Year Plans Participants Total Assets
2022 1 407 $26M
2023 1 443 $35M
2024 1 419 $44M

Nearby 401(k) Plans in California

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Demandbase 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000 -200204060 Total assets ($B) Participants Demandbase 401(k) Plan, Total assets ($B): 0.043846199 · Participants: 419Demandbase 401(k) PlanGoogle LLC 401(k) Savings Plan, Total assets ($B): 48.738057415 · Participants: 116712Google LLC 401(k) Savings PlanOracle Corporation 401(k) Savings and Investment Plan, Total assets ($B): 31.02646504 · Participants: 58962Oracle Corporation 401(k) Savings and Investment PlanIntel 401(k) Savings Plan, Total assets ($B): 24.850880304 · Participants: 55298Intel 401(k) Savings PlanApple 401(k) Plan, Total assets ($B): 24.714519387 · Participants: 101450Apple 401(k) PlanCisco Systems,Inc. 401(k) Plan, Total assets ($B): 22.728425546 · Participants: 40452Cisco Systems,Inc. 401(k) Plan
Demandbase 401(k) Plan vs. nearby 401(k) plans in California, assets vs. participants
Compare Demandbase 401(k) Plan side-by-side with 3 peers →

Demandbase 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside California, the nearest 401(k) by assets is Prestige Management Employee Plan in KY ($44M); by covered participants it is Bayer Built Woodworks, Inc. Retirement Plan in MN (419 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (419 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Demandbase 401(k) Plan assets move in 2024? ▼
Demandbase 401(k) Plan grew sharply - up 23.6% during 2024, from $35M to $44M. Reported net income was $8M.
How have Demandbase, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Demandbase, Inc.'s sponsor-wide assets grew 66.7%, from $26M to $44M.
Where does Demandbase 401(k) Plan rank by assets among Form 5500 filers? ▼
Demandbase 401(k) Plan ranks in the 83rd percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (in the top quartile of all filed plans by assets).
Which 401(k) plans are similar in size to Demandbase 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is Prestige Management Employee Plan in KY ($44M, 4,407 participants).
Which 401(k) plans cover a similar participant headcount to Demandbase 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Bayer Built Woodworks, Inc. Retirement Plan in MN (419 participants, $43M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 202933200.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.