401(k) · DOL Form 5500 · 2024
Hallmark Cards, Inc. 401(k) Plan
Data updated 2026-08-11
- $443M
- Total assets
- 2,453
- Participants
- 97th
- Percentile by assets
- $180,563
- Avg per participant
Official DOL plan name: Hallmark Affiliates Employee Savings Plan · Sponsored by Hallmark Cards, Inc. · Missouri · Wholesale Trade
$443M in assets, 2,453 participants
Hallmark Cards, Inc.'s Hallmark Affiliates Employee Savings Plan reported $443M in total assets and 2,453 participants in its 2024 DOL Form 5500 filing, ranking in the 97th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.
- 97th percentile by assets (of 123,622 plans)
- #5,961 in Wholesale Trade (6,080 peers)
Coverage in Missouri
Hallmark Affiliates Employee Savings Plan covers 2,453 participants in Missouri, 3.3x the typical Missouri plan (state average ~737 per filing). Assets: $443M.
- $443M
- total plan assets (2024 EOY)
- 2,453
- covered participants
- 97th
- percentile by assets (of 123,622 plans)
- $180,563
- avg assets per participant
What changed between DOL Form 5500 filings
plan year 2023 → plan year 2024
- Hallmark Affiliates Employee Savings Plan reported net income fell from $44M in the plan year 2023 filing to $29M in the plan year 2024 filing.
- Hallmark Affiliates Employee Savings Plan end-of-year assets rose from $414M in the plan year 2023 filing to $443M in the plan year 2024 filing.
- Hallmark Affiliates Employee Savings Plan reported participants rose from 2,438 in the plan year 2023 filing to 2,453 in the plan year 2024 filing.
Participants vs Missouri filers
In Missouri, the average filing covers about 737 participants across 2,297 plans. Hallmark Affiliates Employee Savings Plan reports 2,453 participants - 3.3x that state average ($443M EOY assets).
Missouri filing particulars
| Total Assets (Beginning of Year) | $414M |
|---|---|
| Net Assets (End of Year) | $443M |
| Net Income | $29M |
| Employer EIN | 440272180 |
| Plan Effective Date | 2001-01-01 |
| Filing Status | FILING RECEIVED |
Sponsor Plan History (Hallmark Cards, Inc.)
| Year | Plans | Participants | Total Assets |
|---|---|---|---|
| 2022 | 5 | 13,514 | $2.9B |
| 2023 | 5 | 13,394 | $3.0B |
| 2024 | 5 | 13,058 | $3.0B |
Nearby 401(k) Plans in Missouri
Peer 401(k) plans, same state, same plan type, ranked by total assets.
Hallmark Affiliates Employee Savings Plan vs. nearby 401(k) plans in Missouri, assets vs. participants
- Edward D. Jones & Co. Profit Sharing and 401(k) Plan $12.4B · 47,254
- Bayer Corporation Savings and Retirement Plan $10.8B · 19,357
- Emerson Savings Plan $7.4B · 8,315
- Enterprise Holdings Retirement Savings Plan $6.5B · 72,024
- Centene Management Corporation Retirement Plan $4.7B · 53,760
Similar-Sized 401(k) Plans Nationally
401(k) plans in other states closest to Hallmark Affiliates Employee Savings Plan by total assets, not by location.
- Aya Healthcare Services, Inc 401(k) Plan (CA) $443M · 50,326
- Gci 401(k) Plan (AK) $443M · 1,836
- Coterra Energy Inc. Retirement Savings Plan (TX) $443M · 1,272
- Shands Jacksonville Retirement Plan (FL) $443M · 5,319
Frequently Asked Questions
How did Hallmark Affiliates Employee Savings Plan assets move in 2024? ▼
How have Hallmark Cards, Inc. plan assets changed over time? ▼
Where does Hallmark Affiliates Employee Savings Plan rank by assets among Form 5500 filers? ▼
Which 401(k) plans are similar in size to Hallmark Affiliates Employee Savings Plan? ▼
Next read for Hallmark Affiliates Employee Savings Pla…
Filing takeaways
Ways to act on Hallmark Affiliates Employee Savings Plan's numbers.
- By total assets, Hallmark Affiliates Employee Savings Plan ranks in the top 5% of all filed plans by assets. See the largest plans
- Compare it side-by-side against 3 similar 401(k) plans in Missouri. Compare plans
- Hallmark Cards, Inc.'s sponsor-wide assets have grown 1.1% since 2022 across 3 plan years on file. More Wholesale Trade plans