401(k) · DOL Form 5500 · 2024

Hallmark Cards, Inc. 401(k) Plan

Data updated 2026-08-25

$443M
Total assets Above avg plan size
2,453
Participants Above avg headcount
97th
Percentile by assets National rank
$180,563
Avg per participant Above avg balance/head
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Official DOL plan name: Hallmark Affiliates Employee Savings Plan · Sponsored by Hallmark Cards, Inc. · Missouri · Wholesale Trade

$443M in assets, 2,453 participants

Hallmark Cards, Inc.'s Hallmark Affiliates Employee Savings Plan reported $443M in total assets and 2,453 participants in its 2024 DOL Form 5500 filing, ranking in the 97th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #5,961 in Wholesale Trade (6,080 peers)

Coverage in Missouri

Hallmark Affiliates Employee Savings Plan covers 2,453 participants in Missouri, 3.3x the typical Missouri plan (state average ~737 per filing). Assets: $443M.

#5,961
in Wholesale Trade (6,080 peers)
+7.1%
assets growth YoY
4.4×
vs typical plan assets (national mean)

Hallmark Affiliates Employee Savings Plan's outsized position by total assets

Hallmark Affiliates Employee Savings Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$442,919,905 Top 3% higher than 97% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Hallmark Affiliates Employee Savings Plan's large-plan peer group by participant headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Hallmark Affiliates Employee Savings Plan lands in the large band (2,453 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Hallmark Affiliates Employee Savings Plan reported net income fell from $44M in the plan year 2023 filing to $29M in the plan year 2024 filing.
  • Hallmark Affiliates Employee Savings Plan end-of-year assets rose from $414M in the plan year 2023 filing to $443M in the plan year 2024 filing.
  • Hallmark Affiliates Employee Savings Plan reported participants rose from 2,438 in the plan year 2023 filing to 2,453 in the plan year 2024 filing.

See the national 2023→2024 release diff →

Form 5500 schedule snapshot

Filing strip 440272180 · Hallmark Cards, Inc. PY 2024 · 401(k)

Hallmark Affiliates Employee Savings Plan · $443M · 2,453 · 97th

  • SCH $443M
  • EBSA 2,453
  • PART 97th
  • TYPE 401(k)
  • NET near Aya Healthcare Services, Inc 401(k) Plan
  • BOOK ind #5961

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Wholesale Trade retirement plans → · Plans in Missouri →

Hallmark Affiliates Employee Savings Plan in the asset neighbourhood

Shands Jacksonville Retirement PlanShands Jacksonville Retireme…$443MGci 401(k) Plan$443MAya Healthcare Services, Inc 401(k) PlanAya Healthcare Services, Inc…$443MHallmark Affiliates Employee Savings PlanHallmark Affiliates Employee…$443MCoterra Energy Inc. Retirement Savings PlanCoterra Energy Inc. Retireme…$443M
End-of-year total assets ($M) among Hallmark Affiliates Employee Savings Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

Missouri filing particulars

Total Assets (Beginning of Year)$414M
Net Assets (End of Year)$443M
Net Income$29M
Employer EIN440272180
Plan Effective Date2001-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Hallmark Cards, Inc.)

Sponsor-wide plan assets over time

All Hallmark Cards, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$3.0B 1.134182305570782% vs 2022
2024 filing year
$2.9B$2.92B$2.94B$2.96B$2.98B$3B 202220232024 $2.92B $2.95B ▲ +1.0%
Year Plans Participants Total Assets
2022 5 13,514 $2.9B
2023 5 13,394 $3.0B
2024 5 13,058 $3.0B

Nearby 401(k) Plans in Missouri

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Hallmark Affiliates Employee Savings Plan vs. nearby 401(k) plans in Missouri, assets vs. participants Scatter plot of 6 data points. -20000020000400006000080000 -5051015 Total assets ($B) Participants Hallmark Affiliates Employee Savings Plan, Total assets ($B): 0.442919905 · Participants: 2453Hallmark Affiliates Employee Savings PlanEdward D. Jones & Co. Profit Sharing and 401(k) Plan, Total assets ($B): 12.368282167 · Participants: 47254Edward D. Jones & Co. Profit Sharing and 401(k) PlanBayer Corporation Savings and Retirement Plan, Total assets ($B): 10.811159993 · Participants: 19357Bayer Corporation Savings and Retirement PlanEmerson Savings Plan, Total assets ($B): 7.357409447 · Participants: 8315Emerson Savings PlanEnterprise Holdings Retirement Savings Plan, Total assets ($B): 6.521110634 · Participants: 72024Enterprise Holdings Retirement Savings PlanCentene Management Corporation Retirement Plan, Total assets ($B): 4.716699086 · Participants: 53760Centene Management Corporation Retirement Plan
Hallmark Affiliates Employee Savings Plan vs. nearby 401(k) plans in Missouri, assets vs. participants
Compare Hallmark Affiliates Employee Savings Plan side-by-side with 3 peers →

Hallmark Affiliates Employee Savings Plan's out-of-state 401(k) peers by assets and headcount

Outside Missouri, the nearest 401(k) by assets is Aya Healthcare Services, Inc 401(k) Plan in CA ($443M); by covered participants it is Bill Miller Bar-B-Q Enterprises, LLC 401(k) Profit Sharing Plan in TX (2,452 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($443M here).

Similar participant headcount

Nearest other-state filings by covered participants (2,453 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Hallmark Affiliates Employee Savings Plan assets move in 2024? ▼
Hallmark Affiliates Employee Savings Plan grew at a solid clip - up 7.1% during 2024, from $414M to $443M. Reported net income was $29M.
How have Hallmark Cards, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Hallmark Cards, Inc.'s sponsor-wide assets grew 1.1%, from $2.9B to $3.0B.
Where does Hallmark Affiliates Employee Savings Plan rank by assets among Form 5500 filers? ▼
Hallmark Affiliates Employee Savings Plan ranks in the 97th percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (in the top 5% of all filed plans by assets).
Which 401(k) plans are similar in size to Hallmark Affiliates Employee Savings Plan? ▼
Among 401(k) plans in other states, the closest by assets is Aya Healthcare Services, Inc 401(k) Plan in CA ($443M, 50,326 participants).
Which 401(k) plans cover a similar participant headcount to Hallmark Affiliates Employee Savings Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Bill Miller Bar-B-Q Enterprises, LLC 401(k) Profit Sharing Plan in TX (2,452 participants, $24M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 440272180.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.