401(k) · DOL Form 5500 · 2024

Hallmark Cards, Inc. 401(k) Plan

Data updated 2026-08-11

$67M
Total assets: 4,063
Participants: 87th
Percentile by assets: $16,606
Avg per participant

Official DOL plan name: Retail Service Group Savings Plan of Hallmark Cards, Incorporated · Sponsored by Hallmark Cards, Inc. · Missouri · Wholesale Trade

$67M in assets, 4,063 participants

Hallmark Cards, Inc.'s Retail Service Group Savings Plan of Hallmark Cards, Incorporated reported $67M in total assets and 4,063 participants in its 2024 DOL Form 5500 filing, ranking in the 87th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

87th percentile by assets (of 123,622 plans)
#5,393 in Wholesale Trade (6,080 peers)

Coverage in Missouri

Retail Service Group Savings Plan of Hallmark Cards, Incorporated covers 4,063 participants in Missouri, 5.5x the typical Missouri plan (state average ~737 per filing). Assets: $67M.

$67M
total plan assets (2024 EOY): 4,063
covered participants: 87th
percentile by assets (of 123,622 plans): $16,606
avg assets per participant

Where Retail Service Group Savings Plan of Hallmark Cards, Incorporated sits by total assets

Retail Service Group Savings Plan of Hallmark Cards, Incorporated vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$67,468,893 Top 13% higher than 87% of 123,620 filed plans

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Retail Service Group Savings Plan of Hallmark Cards, Incorporated reported net income fell from $5M in the plan year 2023 filing to $4M in the plan year 2024 filing.
Retail Service Group Savings Plan of Hallmark Cards, Incorporated end-of-year assets rose from $64M in the plan year 2023 filing to $67M in the plan year 2024 filing.
Retail Service Group Savings Plan of Hallmark Cards, Incorporated reported participants fell from 4,284 in the plan year 2023 filing to 4,063 in the plan year 2024 filing.

See the national 2023→2024 release diff →

State

Missouri

Industry

Wholesale Trade

Participants vs Missouri filers

In Missouri, the average filing covers about 737 participants across 2,297 plans. Retail Service Group Savings Plan of Hallmark Cards, Incorporated reports 4,063 participants - 5.5x that state average ($67M EOY assets).

Missouri filing particulars

Total Assets (Beginning of Year)	$64M
Net Assets (End of Year)	$67M
Net Income	$4M
Employer EIN	440272180
Plan Effective Date	1999-01-01
Filing Status	FILING RECEIVED

Sponsor Plan History (Hallmark Cards, Inc.)

Total plan assets by year, all Hallmark Cards, Inc. plans on file

Year	Plans	Participants	Total Assets
2022	5	13,514	$2.9B
2023	5	13,394	$3.0B
2024	5	13,058	$3.0B

Nearby 401(k) Plans in Missouri

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Retail Service Group Savings Plan of Hallmark Cards, Incorporated vs. nearby 401(k) plans in Missouri, assets vs. participants

Edward D. Jones & Co. Profit Sharing and 401(k) Plan $12.4B · 47,254
Bayer Corporation Savings and Retirement Plan $10.8B · 19,357
Emerson Savings Plan $7.4B · 8,315
Enterprise Holdings Retirement Savings Plan $6.5B · 72,024
Centene Management Corporation Retirement Plan $4.7B · 53,760

Compare Retail Service Group Savings Plan of Hal… side-by-side with 3 peers →

Similar-Sized 401(k) Plans Nationally

401(k) plans in other states closest to Retail Service Group Savings Plan of Hallmark Cards, Incorporated by total assets, not by location.

California Association of Realtors Profit Sharing Plan (CA) $67M · 133
Attentive Mobile 401(k) Plan (NJ) $67M · 959
Rss Retirement Plan (CA) $67M · 685
Opendoor Labs Inc. 401(k) Profit Sharing Plan (AZ) $67M · 1,692

Frequently Asked Questions

How did Retail Service Group Savings Plan of Hallmark Cards, Incorporated assets move in 2024? ▼

Retail Service Group Savings Plan of Hallmark Cards, Incorporated grew at a solid clip - up 6.0% during 2024, from $64M to $67M. Reported net income was $4M.

How have Hallmark Cards, Inc. plan assets changed over time? ▼

Across 3 plan years on file (2022-2024), Hallmark Cards, Inc.'s sponsor-wide assets grew 1.1%, from $2.9B to $3.0B.

Where does Retail Service Group Savings Plan of Hallmark Cards, Incorporated rank by assets among Form 5500 filers? ▼

Retail Service Group Savings Plan of Hallmark Cards, Incorporated ranks in the 87th percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (in the top quartile of all filed plans by assets).

Which 401(k) plans are similar in size to Retail Service Group Savings Plan of Hallmark Cards, Incorporated? ▼

Among 401(k) plans in other states, the closest by assets is California Association of Realtors Profit Sharing Plan in CA ($67M, 133 participants).

Next read for Retail Service Group Savings Plan of Hal…

Filing takeaways

Ways to act on Retail Service Group Savings Plan of Hallmark Cards, Incorporated's numbers.

By total assets, Retail Service Group Savings Plan of Hallmark Cards, Incorporated ranks in the top quartile of all filed plans by assets. See the largest plans
Compare it side-by-side against 3 similar 401(k) plans in Missouri. Compare plans
Hallmark Cards, Inc.'s sponsor-wide assets have grown 1.1% since 2022 across 3 plan years on file. More Wholesale Trade plans

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 440272180.