401(k) · DOL Form 5500 · 2024

Hallmark Cards, Inc. 401(k) Plan

Data updated 2026-08-25

$67M
Total assets Below avg plan size
4,063
Participants Above avg headcount
87th
Percentile by assets National rank
$16,606
Avg per participant Low balance/head
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Official DOL plan name: Retail Service Group Savings Plan of Hallmark Cards, Incorporated · Sponsored by Hallmark Cards, Inc. · Missouri · Wholesale Trade

$67M in assets, 4,063 participants

Hallmark Cards, Inc.'s Retail Service Group Savings Plan of Hallmark Cards, Incorporated reported $67M in total assets and 4,063 participants in its 2024 DOL Form 5500 filing, ranking in the 87th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #5,393 in Wholesale Trade (6,080 peers)

Coverage in Missouri

Retail Service Group Savings Plan of Hallmark Cards, Incorporated covers 4,063 participants in Missouri, 5.5x the typical Missouri plan (state average ~737 per filing). Assets: $67M.

#5,393
in Wholesale Trade (6,080 peers)
+6.0%
assets growth YoY
0.7×
vs typical plan assets (national mean)

Retail Service Group Savings Plan of Hallmark Cards, Incorporated's outsized position by total assets

Retail Service Group Savings Plan of Hallmark Cards, Incorporated vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$67,468,893 Top 13% higher than 87% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Retail Service Group Savings Plan of Hallmark Cards, Incorporated's large-plan peer group by participant headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Retail Service Group Savings Plan of Hallmark Cards, Incorporated lands in the large band (4,063 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Retail Service Group Savings Plan of Hallmark Cards, Incorporated reported net income fell from $5M in the plan year 2023 filing to $4M in the plan year 2024 filing.
  • Retail Service Group Savings Plan of Hallmark Cards, Incorporated end-of-year assets rose from $64M in the plan year 2023 filing to $67M in the plan year 2024 filing.
  • Retail Service Group Savings Plan of Hallmark Cards, Incorporated reported participants fell from 4,284 in the plan year 2023 filing to 4,063 in the plan year 2024 filing.

See the national 2023→2024 release diff →

DOL schedule card

Filing strip 440272180 · Hallmark Cards, Inc. PY 2024 · 401(k)

Retail Service Group Savings Plan of Hallmark Cards, Incorporated · $67M · 4,063 · 87th

  • TYPE $67M
  • NET 4,063
  • BOOK 87th
  • VS-ST 401(k)
  • BOY near California Association of Realtors Profit Sharing Plan
  • SCH ind #5393

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Wholesale Trade retirement plans → · Plans in Missouri →

Retail Service Group Savings Plan of Hallmark Cards, Incorporated in the asset neighbourhood

Rss Retirement Plan$67MRetail Service Group Savings Plan of Hallmark Cards, IncorporatedRetail Service Group Savings…$67MCalifornia Association of Realtors Profit Sharing PlanCalifornia Association of Re…$67MAttentive Mobile 401(k) Plan$67MOpendoor Labs Inc. 401(k) Profit Sharing PlanOpendoor Labs Inc. 401(k) Pr…$67M
End-of-year total assets ($M) among Retail Service Group Savings Plan of Hallmark Cards, Incorporated and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

Missouri filing particulars

Total Assets (Beginning of Year)$64M
Net Assets (End of Year)$67M
Net Income$4M
Employer EIN440272180
Plan Effective Date1999-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Hallmark Cards, Inc.)

Sponsor-wide plan assets over time

All Hallmark Cards, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$3.0B 1.134182305570782% vs 2022
2024 filing year
$2.9B$2.92B$2.94B$2.96B$2.98B$3B 202220232024 $2.92B $2.95B ▲ +1.0%
Year Plans Participants Total Assets
2022 5 13,514 $2.9B
2023 5 13,394 $3.0B
2024 5 13,058 $3.0B

Nearby 401(k) Plans in Missouri

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Retail Service Group Savings Plan of Hallmark Cards, Incorporated vs. nearby 401(k) plans in Missouri, assets vs. participants Scatter plot of 6 data points. 020000400006000080000 -5051015 Total assets ($B) Participants Retail Service Group Savings Plan of Hallmark Cards, Incorporated, Total assets ($B): 0.067468893 · Participants: 4063Retail Service Group Savings Plan of Hallmark Cards, IncorporatedEdward D. Jones & Co. Profit Sharing and 401(k) Plan, Total assets ($B): 12.368282167 · Participants: 47254Edward D. Jones & Co. Profit Sharing and 401(k) PlanBayer Corporation Savings and Retirement Plan, Total assets ($B): 10.811159993 · Participants: 19357Bayer Corporation Savings and Retirement PlanEmerson Savings Plan, Total assets ($B): 7.357409447 · Participants: 8315Emerson Savings PlanEnterprise Holdings Retirement Savings Plan, Total assets ($B): 6.521110634 · Participants: 72024Enterprise Holdings Retirement Savings PlanCentene Management Corporation Retirement Plan, Total assets ($B): 4.716699086 · Participants: 53760Centene Management Corporation Retirement Plan
Retail Service Group Savings Plan of Hallmark Cards, Incorporated vs. nearby 401(k) plans in Missouri, assets vs. participants

Retail Service Group Savings Plan of Hallmark Cards, Incorporated's out-of-state 401(k) peers by assets and headcount

Outside Missouri, the nearest 401(k) by assets is California Association of Realtors Profit Sharing Plan in CA ($67M); by covered participants it is Toyota Boshoku America, Inc. 401(k) Profit Sharing Plan & Trust in KY (4,063 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($67M here).

Similar participant headcount

Nearest other-state filings by covered participants (4,063 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Retail Service Group Savings Plan of Hallmark Cards, Incorporated assets move in 2024? ▼
Retail Service Group Savings Plan of Hallmark Cards, Incorporated grew at a solid clip - up 6.0% during 2024, from $64M to $67M. Reported net income was $4M.
How have Hallmark Cards, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Hallmark Cards, Inc.'s sponsor-wide assets grew 1.1%, from $2.9B to $3.0B.
Where does Retail Service Group Savings Plan of Hallmark Cards, Incorporated rank by assets among Form 5500 filers? ▼
Retail Service Group Savings Plan of Hallmark Cards, Incorporated ranks in the 87th percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (in the top quartile of all filed plans by assets).
Which 401(k) plans are similar in size to Retail Service Group Savings Plan of Hallmark Cards, Incorporated? ▼
Among 401(k) plans in other states, the closest by assets is California Association of Realtors Profit Sharing Plan in CA ($67M, 133 participants).
Which 401(k) plans cover a similar participant headcount to Retail Service Group Savings Plan of Hallmark Cards, Incorporated? ▼
Among 401(k) plans in other states, the closest by covered participants is Toyota Boshoku America, Inc. 401(k) Profit Sharing Plan & Trust in KY (4,063 participants, $233M in assets).