401(k) · DOL Form 5500 · 2024

Zeta Global Corp. 401(k) Plan

Data updated 2026-08-25

$105M
Total assets Near avg plan size
814
Participants Near avg headcount
91st
Percentile by assets National rank
$129,577
Avg per participant Near avg balance/head
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Official DOL plan name: Zeta Global Corp 401(k) Plan · Sponsored by Zeta Global Corp. · New York · Information & Media

$105M in assets, 814 participants

Zeta Global Corp.'s Zeta Global Corp 401(k) Plan reported $105M in total assets and 814 participants in its 2024 DOL Form 5500 filing, ranking in the 91st percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #2,450 in Information & Media (2,822 peers)

Where Zeta Global Corp 401(k) Plan sits by assets

Zeta Global Corp 401(k) Plan sits in the top 10% of all filed plans by assets, $105M for 814 participants (~$129,577/participant), up 35.8% in 2024.

#2,450
in Information & Media (2,822 peers)
+35.8%
assets growth YoY
1.1×
vs typical plan assets (national mean)

Zeta Global Corp 401(k) Plan's outsized position by total assets

Zeta Global Corp 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$105,475,719 Top 9% higher than 91% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Zeta Global Corp 401(k) Plan among mid-size filed plans by headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Zeta Global Corp 401(k) Plan sits mid-pack in the medium band (814 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Zeta Global Corp 401(k) Plan end-of-year assets rose from $78M in the plan year 2023 filing to $105M in the plan year 2024 filing.
  • Zeta Global Corp 401(k) Plan reported net income rose from $23M in the plan year 2023 filing to $28M in the plan year 2024 filing.
  • Zeta Global Corp 401(k) Plan reported participants rose from 743 in the plan year 2023 filing to 814 in the plan year 2024 filing.

See the national 2023→2024 release diff →

Form 5500 schedule snapshot

Filing strip 261196017 · Zeta Global Corp. PY 2024 · 401(k)

Zeta Global Corp 401(k) Plan · $105M · 814 · 91st

  • PART $105M
  • PART 814
  • PART 91st
  • PART 401(k)
  • PART near Mcnees Wallace & Nurick Savings Plan
  • PART ind #2450

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Information & Media retirement plans → · Plans in New York →

Zeta Global Corp 401(k) Plan in the asset neighbourhood

Ksm Business Services, Inc. 401(k) PlanKsm Business Services, Inc. …$106MZeta Global Corp 401(k) Plan$105MMcnees Wallace & Nurick Savings PlanMcnees Wallace & Nurick Savi…$105MShockwave Medical, Inc. 401(k) PlanShockwave Medical, Inc. 401(…$105MSavings Plan for Hourly Employees of Ocean Spray Cranberries, Inc.Savings Plan for Hourly Empl…$105M
End-of-year total assets ($M) among Zeta Global Corp 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

Scale-class filing particulars (2024)

Total Assets (Beginning of Year)$78M
Net Assets (End of Year)$105M
Net Income$28M
Employer EIN261196017
Plan Effective Date2009-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Zeta Global Corp.)

Sponsor-wide plan assets over time

All Zeta Global Corp. plans reported in each filing year

Latest sponsor-wide plan assets
$105M 93.73341200536876% vs 2022
2024 filing year
$40M$60M$80M$100M$120M 202220232024 $54.4M $105M ▲ +93.8%
Year Plans Participants Total Assets
2022 1 628 $54M
2023 1 743 $78M
2024 1 814 $105M

Nearby 401(k) Plans in New York

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Zeta Global Corp 401(k) Plan vs. nearby 401(k) plans in New York, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000 -20020406080 Total assets ($B) Participants Zeta Global Corp 401(k) Plan, Total assets ($B): 0.105475719 · Participants: 814Zeta Global Corp 401(k) PlanIBM 401(k) Plan, Total assets ($B): 60.39355615 · Participants: 52674IBM 401(k) PlanMorgan Stanley 401(k) Plan, Total assets ($B): 22.180692974 · Participants: 53860Morgan Stanley 401(k) PlanPfizer Savings Plan, Total assets ($B): 21.9871528 · Participants: 33309Pfizer Savings PlanThe Pepsico Savings Plan, Total assets ($B): 14.9369507 · Participants: 137398The Pepsico Savings PlanThe Goldman Sachs 401(k) Plan, Total assets ($B): 12.807939404 · Participants: 23227The Goldman Sachs 401(k) Plan
Zeta Global Corp 401(k) Plan vs. nearby 401(k) plans in New York, assets vs. participants
Compare Zeta Global Corp 401(k) Plan side-by-side with 3 peers →

Zeta Global Corp 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside New York, the nearest 401(k) by assets is Mcnees Wallace & Nurick Savings Plan in PA ($105M); by covered participants it is Buckeye Corrugated, Inc. 401(k) Plan and Trust in OH (814 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($105M here).

Similar participant headcount

Nearest other-state filings by covered participants (814 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Zeta Global Corp 401(k) Plan assets move in 2024? ▼
Zeta Global Corp 401(k) Plan surged - up 35.8% during 2024, from $78M to $105M. Reported net income was $28M.
How have Zeta Global Corp. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Zeta Global Corp.'s sponsor-wide assets grew 93.7%, from $54M to $105M.
Where does Zeta Global Corp 401(k) Plan rank by assets among Form 5500 filers? ▼
Zeta Global Corp 401(k) Plan ranks in the 91st percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (in the top 10% of all filed plans by assets).
Which 401(k) plans are similar in size to Zeta Global Corp 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is Mcnees Wallace & Nurick Savings Plan in PA ($105M, 202 participants).
Which 401(k) plans cover a similar participant headcount to Zeta Global Corp 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Buckeye Corrugated, Inc. 401(k) Plan and Trust in OH (814 participants, $55M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 261196017.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.