401(k) · DOL Form 5500 · 2024

Zeta Global Corp 401(k) Plan

Data updated 2026-05-15

$105M
Total assets
814
Participants
91th
Percentile by assets
$129,577
Avg per participant

Sponsored by Zeta Global Corp. · New York · Information & Media

What the 2024 filing shows

Zeta Global Corp 401(k) Plan holds $105M for 814 participants - about $129,577 per participant, in the top 10% of all filed plans by assets, up 35.8% over the 2024 plan year.

$105M
total plan assets (2024 EOY)
814
covered participants
91th
percentile by assets (of 116,472 plans)
$129,577
avg assets per participant
State
Industry
Information & Media

401(k) · DOL Form 5500 · 2024

What the Filing Says About Zeta Global Corp 401(k) Plan

Zeta Global Corp 401(k) Plan is a 401(k) retirement plan sponsored by Zeta Global Corp., headquartered in New York. According to the U.S. Department of Labor's 2024 Form 5500 filing, the plan reports $105M in total end-of-year assets and covers 814 participants across the Information & Media industry. The sponsor's EIN on file with the U.S. Department of Labor is 261196017, and the plan has been effective since 2009-01-01. Its filing status is currently FILING RECEIVED.

Year over year, total assets surged from $78M at the beginning of 2024 to $105M at year-end - up 35.8%. Net assets (after liabilities) closed the year at $105M, with reported net income of $28M driven by investment returns, contributions received, and benefit payments during the period. These figures reflect what the plan administrator certified on Schedule H or Schedule I of the Form 5500 annual return and can be compared against 2 prior plan-year filings from the same sponsor shown below.

Across the 3 plan years Zeta Global Corp. has on file with PlainRetire (2022-2024), sponsor-wide plan assets have moved from $54M to $105M, a gain of 93.7%, while reported participants moved from 628 to 814 (+29.6%). The strongest year on file by total sponsor assets was 2024 at $105M; the softest was 2022 at $54M. Year-by-year, sponsor-wide filings show: 2022 - $54M in assets across 1 plan covering 628 participants; 2023 - $78M in assets across 1 plan covering 743 participants; 2024 - $105M in assets across 1 plan covering 814 participants.

By assets, Zeta Global Corp 401(k) Plan outranks 91% of the 116,472 plans that filed a Form 5500 for the 2024 plan year, and holds roughly 1.1x the national average plan size of $100M and 730 average participants.

Asset totals and participant counts reflect a single plan year snapshot and can change materially with market conditions, plan mergers, or workforce changes. Fields such as "net income" include both realized investment performance and contribution/distribution flows, a single-year figure does not by itself indicate plan health or participant outcomes. This page summarizes public DOL disclosures for research and educational purposes only and is not retirement, tax, legal, or financial advice. Before making decisions about your own retirement benefits or evaluating an employer's plan, verify the underlying filing directly via the DOL EFAST2 system and consult a qualified professional.

How the percentile is calculated: we count every plan that filed a 2024 Form 5500 with a reported end-of-year asset figure (116,472 plans), rank Zeta Global Corp 401(k) Plan against all of them by total assets, and report the share of those plans it outranks. A plan reporting no asset figure for the year is excluded from the ranking rather than assumed to be zero.

Financial Summary (2024)

Total Assets (Beginning of Year)$78M
Total Assets (End of Year)$105M
Net Assets (End of Year)$105M
Net Income$28M
Plan Type401(k)
Employer EIN261196017
Plan Effective Date2009-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Zeta Global Corp.)

Year Plans Participants Total Assets
2022 1 628 $54M
2023 1 743 $78M
2024 1 814 $105M

Nearby 401(k) Plans in New York

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Frequently Asked Questions

How much money is in the Zeta Global Corp 401(k) Plan?
As of the 2024 Form 5500 filing, Zeta Global Corp 401(k) Plan holds $105M in total assets with 814 participants. It is sponsored by Zeta Global Corp..
What type of plan is Zeta Global Corp 401(k) Plan?
Zeta Global Corp 401(k) Plan is a 401(k) plan. It has been effective since 2009-01-01. The plan is filed with the U.S. Department of Labor under EIN 261196017.
Who sponsors the Zeta Global Corp 401(k) Plan?
Zeta Global Corp 401(k) Plan is sponsored by Zeta Global Corp., located in New York. The sponsor's EIN is 261196017 and the plan operates in the Information & Media industry.
How did Zeta Global Corp 401(k) Plan perform in 2024?
Zeta Global Corp 401(k) Plan surged - up 35.8% during 2024, moving from $78M to $105M in total assets. Net income was $28M.

What this filing means

Ways to act on Zeta Global Corp 401(k) Plan's numbers.

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 261196017.

Reference: IRS Publication 560, Retirement Plans for Small Business, contribution-limit rules.

Reference: IRS Publication 590-B, Distributions from IRAs, RMD rules under SECURE Act 2.0.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.

Every figure on PlainRetire is rendered directly from the Department of Labor's Form 5500 annual return filings, no number is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2026-05-15.