401(k) · DOL Form 5500 · 2024

Bitly, Inc. 401(k) Plan

Data updated 2026-08-25

$22M
Total assets Small plan by assets
193
Participants Below avg headcount
72nd
Percentile by assets National rank
$115,821
Avg per participant Below avg balance/head
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Official DOL plan name: Bitly 401(k) Plan · Sponsored by Bitly, Inc. · New York · Information & Media

$22M in assets, 193 participants

Bitly, Inc.'s Bitly 401(k) Plan reported $22M in total assets and 193 participants in its 2024 DOL Form 5500 filing, ranking in the 72nd percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #1,769 in Information & Media (2,822 peers)

Coverage in New York

Bitly 401(k) Plan covers 193 participants in New York, about 24% of the average New York filer (state average ~798 per filing). Assets: $22M.

#1,769
in Information & Media (2,822 peers)
+36.8%
assets growth YoY

Bitly 401(k) Plan's outsized position by total assets

Bitly 401(k) Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$22,353,503 Top 28% higher than 72% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Bitly 401(k) Plan among mid-size filed plans by headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Bitly 401(k) Plan sits mid-pack in the medium band (193 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Bitly 401(k) Plan end-of-year assets rose from $16M in the plan year 2023 filing to $22M in the plan year 2024 filing.
  • Bitly 401(k) Plan reported participants rose from 156 in the plan year 2023 filing to 193 in the plan year 2024 filing.
  • Bitly 401(k) Plan reported net income rose from $5M in the plan year 2023 filing to $6M in the plan year 2024 filing.

See the national 2023→2024 release diff →

Plan-year Form 5500 strip

Filing strip 263895205 · Bitly, Inc. PY 2024 · 401(k)

Bitly 401(k) Plan · $22M · 193 · 72nd

  • ASSETS $22M
  • ASSETS 193
  • ASSETS 72nd
  • ASSETS 401(k)
  • ASSETS near Farah and Farah, P.a. 401(k) Savings Plan
  • ASSETS ind #1769

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Information & Media retirement plans → · Plans in New York →

Bitly 401(k) Plan in the asset neighbourhood

Bitly 401(k) Plan$22MFarah and Farah, P.a. 401(k) Savings PlanFarah and Farah, P.a. 401(k)…$22MLg Cns America Inc 401(k) Profit Sharing Plan & TrustLg Cns America Inc 401(k) Pr…$22MCtl/Thompson, Inc. Savings and Retirement PlanCtl/Thompson, Inc. Savings a…$22MArora Engineers, LLC 401(k) PlanArora Engineers, LLC 401(k) …$22M
End-of-year total assets ($M) among Bitly 401(k) Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

New York filing particulars

Total Assets (Beginning of Year)$16M
Net Assets (End of Year)$22M
Net Income$6M
Employer EIN263895205
Plan Effective Date2013-08-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Bitly, Inc.)

Sponsor-wide plan assets over time

All Bitly, Inc. plans reported in each filing year

Latest sponsor-wide plan assets
$22M 98.2392989725098% vs 2022
2024 filing year
$10M$15M$20M$25M 202220232024 $11.3M $22.4M ▲ +98.1%
Year Plans Participants Total Assets
2022 1 79 $11M
2023 1 156 $16M
2024 1 193 $22M

Nearby 401(k) Plans in New York

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Bitly 401(k) Plan vs. nearby 401(k) plans in New York, assets vs. participants Scatter plot of 6 data points. -50000050000100000150000 -20020406080 Total assets ($B) Participants Bitly 401(k) Plan, Total assets ($B): 0.022353503 · Participants: 193Bitly 401(k) PlanIBM 401(k) Plan, Total assets ($B): 60.39355615 · Participants: 52674IBM 401(k) PlanMorgan Stanley 401(k) Plan, Total assets ($B): 22.180692974 · Participants: 53860Morgan Stanley 401(k) PlanPfizer Savings Plan, Total assets ($B): 21.9871528 · Participants: 33309Pfizer Savings PlanThe Pepsico Savings Plan, Total assets ($B): 14.9369507 · Participants: 137398The Pepsico Savings PlanThe Goldman Sachs 401(k) Plan, Total assets ($B): 12.807939404 · Participants: 23227The Goldman Sachs 401(k) Plan
Bitly 401(k) Plan vs. nearby 401(k) plans in New York, assets vs. participants
Compare Bitly 401(k) Plan side-by-side with 3 peers →

Bitly 401(k) Plan's out-of-state 401(k) peers by assets and headcount

Outside New York, the nearest 401(k) by assets is Farah and Farah, P.a. 401(k) Savings Plan in FL ($22M); by covered participants it is Spartan Race, Inc. 401(k) Plan in MA (193 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (193 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Bitly 401(k) Plan assets move in 2024? ▼
Bitly 401(k) Plan surged - up 36.8% during 2024, from $16M to $22M. Reported net income was $6M.
How have Bitly, Inc. plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Bitly, Inc.'s sponsor-wide assets grew 98.2%, from $11M to $22M.
Which 401(k) plans are similar in size to Bitly 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by assets is Farah and Farah, P.a. 401(k) Savings Plan in FL ($22M, 437 participants).
Which 401(k) plans cover a similar participant headcount to Bitly 401(k) Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Spartan Race, Inc. 401(k) Plan in MA (193 participants, $5M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 263895205.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.