401(k) · DOL Form 5500 · 2022

Nielsen Consumer LLC 401(k) Plan

Data updated 2026-08-11

$387M
Total assets
2,541
Participants
97th
Percentile by assets
$152,237
Avg per participant
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Official DOL plan name: Nielseniq 401(k) Savings Plan · Sponsored by Nielsen Consumer LLC · Illinois · Information & Media

$387M in assets, 2,541 participants

Nielsen Consumer LLC's Nielseniq 401(k) Savings Plan reported $387M in total assets and 2,541 participants in its 2022 DOL Form 5500 filing, ranking in the 97th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • 97th percentile by assets (of 139,126 plans)
  • #2,775 in Information & Media (2,911 peers)

Coverage in Illinois

Nielseniq 401(k) Savings Plan covers 2,541 participants in Illinois, 3.3x the typical Illinois plan (state average ~779 per filing). Assets: $387M.

$387M
total plan assets (2022 EOY)
2,541
covered participants
97th
percentile by assets (of 139,126 plans)
$152,237
avg assets per participant

The plan reported a net loss of $67M for the year, a single-year figure driven by markets and benefit payments, not a measure of plan health.

State

Participants vs Illinois filers

In Illinois, the average filing covers about 779 participants across 5,745 plans. Nielseniq 401(k) Savings Plan reports 2,541 participants - 3.3x that state average ($387M EOY assets).

Illinois filing particulars

Total Assets (Beginning of Year)$454M
Net Assets (End of Year)$387M
Net Income-$67M
Employer EIN845108832
Plan Effective Date2021-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Nielsen Consumer LLC)

$200M$400M$600M$800M 202220232024 $387M $738M ▲ +90.9%
Total plan assets by year, all Nielsen Consumer LLC plans on file
Year Plans Participants Total Assets
2022 1 2,541 $387M
2023 1 2,628 $468M
2024 1 2,523 $738M

Nearby 401(k) Plans in Illinois

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Nielseniq 401(k) Savings Plan vs. nearby 401(k) plans in Illinois, assets vs. participants

Nielseniq 401(k) Savings Plan vs. nearby 401(k) plans in Illinois, assets vs. participants Scatter plot of 6 data points. -1000000100000200000300000 -505101520 Total assets ($B) Participants Nielseniq 401(k) Sav…State Farm 401(k) Sa…Accenture United Sta…Abbott Laboratories …United Airlines Pilo…Walgreens Retirement…
Nielseniq 401(k) Savings Plan vs. nearby 401(k) plans in Illinois, assets vs. participants

Similar-Sized 401(k) Plans Nationally

401(k) plans in other states closest to Nielseniq 401(k) Savings Plan by total assets, not by location.

Frequently Asked Questions

How did Nielseniq 401(k) Savings Plan assets move in 2022?
Nielseniq 401(k) Savings Plan pulled back noticeably - down 14.7% during 2022, from $454M to $387M. Reported net income was -$67M.
How have Nielsen Consumer LLC plan assets changed over time?
Across 3 plan years on file (2022-2024), Nielsen Consumer LLC's sponsor-wide assets grew 90.9%, from $387M to $738M.
Where does Nielseniq 401(k) Savings Plan rank by assets among Form 5500 filers?
Nielseniq 401(k) Savings Plan ranks in the 97th percentile by end-of-year assets among 139,126 plans that reported assets for plan year 2022 (in the top 5% of all filed plans by assets).
Which 401(k) plans are similar in size to Nielseniq 401(k) Savings Plan?
Among 401(k) plans in other states, the closest by assets is Buchanan Ingersoll & Rooney PC Retirement Savings Plan in PA ($387M, 236 participants).

Filing takeaways

Ways to act on Nielseniq 401(k) Savings Plan's numbers.