401(k) · DOL Form 5500 · 2023

Dealerdirect, LLC D/B/a Forddirect 401(k) Plan

Data updated 2026-08-25

$50M
Total assets Below avg plan size
317
Participants Below avg headcount
85th
Percentile by assets National rank
$157,303
Avg per participant Above avg balance/head
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Official DOL plan name: Forddirect Retirement Savings Plan · Sponsored by Dealerdirect, LLC D/B/a Forddirect · Michigan · Information & Media

$50M in assets, 317 participants

Dealerdirect, LLC D/B/a Forddirect's Forddirect Retirement Savings Plan reported $50M in total assets and 317 participants in its 2023 DOL Form 5500 filing, ranking in the 85th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #2,247 in Information & Media (2,818 peers)

Coverage in Michigan

Forddirect Retirement Savings Plan covers 317 participants in Michigan, about 50% of the average Michigan filer (state average ~638 per filing). Assets: $50M.

#2,247
in Information & Media (2,818 peers)
+30.5%
assets growth YoY
0.5×
vs typical plan assets (national mean)

Forddirect Retirement Savings Plan's outsized position by total assets

Forddirect Retirement Savings Plan vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$49,865,139 Top 15% higher than 85% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

Forddirect Retirement Savings Plan among mid-size filed plans by headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Forddirect Retirement Savings Plan sits mid-pack in the medium band (317 participants).

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Forddirect Retirement Savings Plan reported net income rose from -$3M in the plan year 2022 filing to $12M in the plan year 2023 filing.
  • Forddirect Retirement Savings Plan end-of-year assets rose from $38M in the plan year 2022 filing to $50M in the plan year 2023 filing.
  • Forddirect Retirement Savings Plan reported participants rose from 312 in the plan year 2022 filing to 317 in the plan year 2023 filing.

See the national 2022→2023 release diff →

EBSA filing schedule strip

Filing strip 383550946 · Dealerdirect, LLC D/B/a Forddirect PY 2023 · 401(k)

Forddirect Retirement Savings Plan · $50M · 317 · 85th

  • RANK $50M
  • PHOTO 317
  • IND 85th
  • EOY 401(k)
  • 5500 near Washington Township Medical Group, Inc. 401(k) Plan
  • ASSETS ind #2247

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Information & Media retirement plans → · Plans in Michigan →

Forddirect Retirement Savings Plan in the asset neighbourhood

Forddirect Retirement Savings PlanForddirect Retirement Saving…$50MWashington Township Medical Group, Inc. 401(k) PlanWashington Township Medical …$50MEmployees' Retirement Savings Plan of Royston LLCEmployees' Retirement Saving…$50MHal Leonard LLC Deferred Compensation Profit Sharing PlanHal Leonard LLC Deferred Com…$50MHy-Tek Material Handling, LLC 401(k) PlanHy-Tek Material Handling, LL…$50M
End-of-year total assets ($M) among Forddirect Retirement Savings Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

Michigan filing particulars

Total Assets (Beginning of Year)$38M
Net Assets (End of Year)$50M
Net Income$12M
Employer EIN383550946
Plan Effective Date2001-04-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Dealerdirect, LLC D/B/a Forddirect)

Sponsor-wide plan assets over time

All Dealerdirect, LLC D/B/a Forddirect plans reported in each filing year

Latest sponsor-wide plan assets
$60M 57.91785290893373% vs 2022
2024 filing year
$30M$40M$50M$60M$70M 202220232024 $38.2M $60.3M ▲ +57.9%
Year Plans Participants Total Assets
2022 1 312 $38M
2023 1 317 $50M
2024 1 309 $60M

Nearby 401(k) Plans in Michigan

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Forddirect Retirement Savings Plan vs. nearby 401(k) plans in Michigan, assets vs. participants Scatter plot of 6 data points. -20000020000400006000080000 -50510152025 Total assets ($B) Participants Forddirect Retirement Savings Plan, Total assets ($B): 0.049865139 · Participants: 317Forddirect Retirement Savings PlanGeneral Motors Retirement Savings Plan for Salaried Employees in the United States, Total assets ($B): 20.378449285 · Participants: 47299General Motors Retirement Savings Plan for Salaried Employees in the United StatesFord Motor Co. Savings and Stock Investment Plan for Salaried Employees, Total assets ($B): 15.588575271 · Participants: 30516Ford Motor Co. Savings and Stock Investment Plan for Salaried EmployeesThe Dow Chemical Company Employees' Savings Plan, Total assets ($B): 10.084842211 · Participants: 18088The Dow Chemical Company Employees' Savings PlanThe General Motors Personal Savings Plan for Hourly-Rate Employees in the United States, Total assets ($B): 8.580684909 · Participants: 40393The General Motors Personal Savings Plan for Hourly-Rate Employees in the United StatesFord Motor Co. Tax-Efficient Savings Plan for Hourly Employees, Total assets ($B): 7.617084451 · Participants: 59195Ford Motor Co. Tax-Efficient Savings Plan for Hourly Employees
Forddirect Retirement Savings Plan vs. nearby 401(k) plans in Michigan, assets vs. participants
Compare Forddirect Retirement Savings Plan side-by-side with 3 peers →

Forddirect Retirement Savings Plan's out-of-state 401(k) peers by assets and headcount

Outside Michigan, the nearest 401(k) by assets is Washington Township Medical Group, Inc. 401(k) Plan in CA ($50M); by covered participants it is Mcguires Management Group 401(k) Plan in FL (317 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (317 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Forddirect Retirement Savings Plan assets move in 2023? ▼
Forddirect Retirement Savings Plan surged - up 30.5% during 2023, from $38M to $50M. Reported net income was $12M.
How have Dealerdirect, LLC D/B/a Forddirect plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Dealerdirect, LLC D/B/a Forddirect's sponsor-wide assets grew 57.9%, from $38M to $60M.
Where does Forddirect Retirement Savings Plan rank by assets among Form 5500 filers? ▼
Forddirect Retirement Savings Plan ranks in the 85th percentile by end-of-year assets among 127,072 plans that reported assets for plan year 2023 (in the top quartile of all filed plans by assets).
Which 401(k) plans are similar in size to Forddirect Retirement Savings Plan? ▼
Among 401(k) plans in other states, the closest by assets is Washington Township Medical Group, Inc. 401(k) Plan in CA ($50M, 75 participants).
Which 401(k) plans cover a similar participant headcount to Forddirect Retirement Savings Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Mcguires Management Group 401(k) Plan in FL (317 participants, $2M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 383550946.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.