401(k) · DOL Form 5500 · 2023

Nielsen Consumer LLC 401(k) Plan

Data updated 2026-08-25

$468M
Total assets Above avg plan size
2,628
Participants Above avg headcount
97th
Percentile by assets National rank
$178,046
Avg per participant Above avg balance/head
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Official DOL plan name: Nielseniq 401(k) Savings Plan · Sponsored by Nielsen Consumer LLC · Illinois · Information & Media

$468M in assets, 2,628 participants

Nielsen Consumer LLC's Nielseniq 401(k) Savings Plan reported $468M in total assets and 2,628 participants in its 2023 DOL Form 5500 filing, ranking in the 97th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #2,685 in Information & Media (2,818 peers)

Coverage in Illinois

Nielseniq 401(k) Savings Plan covers 2,628 participants in Illinois, 3.4x the typical Illinois plan (state average ~779 per filing). Assets: $468M.

#2,685
in Information & Media (2,818 peers)
+21.0%
assets growth YoY
4.7×
vs typical plan assets (national mean)

Nielseniq 401(k) Savings Plan's outsized position by total assets

Nielseniq 401(k) Savings Plan vs every filed plan by assets

End-of-year total assets · plan year 2023 · DOL Form 5500

$467,905,315 Top 3% higher than 97% of 127,068 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2023

Nielseniq 401(k) Savings Plan's large-plan peer group by participant headcount

Plan-year 2023 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Nielseniq 401(k) Savings Plan lands in the large band (2,628 participants).

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Nielseniq 401(k) Savings Plan reported net income rose from -$67M in the plan year 2022 filing to $81M in the plan year 2023 filing.
  • Nielseniq 401(k) Savings Plan end-of-year assets rose from $387M in the plan year 2022 filing to $468M in the plan year 2023 filing.
  • Nielseniq 401(k) Savings Plan reported participants rose from 2,541 in the plan year 2022 filing to 2,628 in the plan year 2023 filing.

See the national 2022→2023 release diff →

Form 5500 schedule snapshot

Filing strip 845108832 · Nielsen Consumer LLC PY 2023 · 401(k)

Nielseniq 401(k) Savings Plan · $468M · 2,628 · 97th

  • TYPE $468M
  • TYPE 2,628
  • TYPE 97th
  • TYPE 401(k)
  • TYPE near Proliance Surgeons, Inc., P.S. 401(k) Profit Sharing Plan and Trust
  • TYPE ind #2685

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Information & Media retirement plans → · Plans in Illinois →

Nielseniq 401(k) Savings Plan in the asset neighbourhood

Prologis 401(k) Savings Plan$468MBaptist Health 401(a) Plan$468MNielseniq 401(k) Savings Plan$468MProliance Surgeons, Inc., P.S. 401(k) Profit Sharing Plan and TrustProliance Surgeons, Inc., P.…$468MI-Health/Revo Health Retirement PlanI-Health/Revo Health Retirem…$467M
End-of-year total assets ($M) among Nielseniq 401(k) Savings Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2023.

Illinois filing particulars

Total Assets (Beginning of Year)$387M
Net Assets (End of Year)$468M
Net Income$81M
Employer EIN845108832
Plan Effective Date2021-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Nielsen Consumer LLC)

Sponsor-wide plan assets over time

All Nielsen Consumer LLC plans reported in each filing year

Latest sponsor-wide plan assets
$738M 90.87589283472413% vs 2022
2024 filing year
$200M$400M$600M$800M 202220232024 $387M $738M ▲ +90.9%
Year Plans Participants Total Assets
2022 1 2,541 $387M
2023 1 2,628 $468M
2024 1 2,523 $738M

Nearby 401(k) Plans in Illinois

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Nielseniq 401(k) Savings Plan vs. nearby 401(k) plans in Illinois, assets vs. participants Scatter plot of 6 data points. -1000000100000200000300000 -505101520 Total assets ($B) Participants Nielseniq 401(k) Savings Plan, Total assets ($B): 0.467905315 · Participants: 2628Nielseniq 401(k) Savings PlanAccenture United States 401(k) Match Savings Plan, Total assets ($B): 17.594548115 · Participants: 69974Accenture United States 401(k) Match Savings PlanState Farm 401(k) Savings Plan, Total assets ($B): 16.935002041 · Participants: 60246State Farm 401(k) Savings PlanAbbott Laboratories Stock Retirement Plan, Total assets ($B): 14.496191 · Participants: 38012Abbott Laboratories Stock Retirement PlanUnited Airlines Pilot Retirement Account Plan, Total assets ($B): 14.367975914 · Participants: 14959United Airlines Pilot Retirement Account PlanWalgreens Retirement Savings Plan, Total assets ($B): 13.444551767 · Participants: 235331Walgreens Retirement Savings Plan
Nielseniq 401(k) Savings Plan vs. nearby 401(k) plans in Illinois, assets vs. participants
Compare Nielseniq 401(k) Savings Plan side-by-side with 3 peers →

Nielseniq 401(k) Savings Plan's out-of-state 401(k) peers by assets and headcount

Outside Illinois, the nearest 401(k) by assets is Proliance Surgeons, Inc., P.S. 401(k) Profit Sharing Plan and Trust in WA ($468M); by covered participants it is Awg, Inc Restated 401(k) Plan in KS (2,628 participants). Same-state nearby plans are listed separately above.

Closest by plan assets

Nearest other-state filings by tot_assets_eoy ($468M here).

Similar participant headcount

Nearest other-state filings by covered participants (2,628 participants); asset peers above are excluded.

DOL Form 5500 plan year 2023. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Nielseniq 401(k) Savings Plan assets move in 2023? ▼
Nielseniq 401(k) Savings Plan grew sharply - up 21.0% during 2023, from $387M to $468M. Reported net income was $81M.
How have Nielsen Consumer LLC plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Nielsen Consumer LLC's sponsor-wide assets grew 90.9%, from $387M to $738M.
Where does Nielseniq 401(k) Savings Plan rank by assets among Form 5500 filers? ▼
Nielseniq 401(k) Savings Plan ranks in the 97th percentile by end-of-year assets among 127,072 plans that reported assets for plan year 2023 (in the top 5% of all filed plans by assets).
Which 401(k) plans are similar in size to Nielseniq 401(k) Savings Plan? ▼
Among 401(k) plans in other states, the closest by assets is Proliance Surgeons, Inc., P.S. 401(k) Profit Sharing Plan and Trust in WA ($468M, 2,317 participants).
Which 401(k) plans cover a similar participant headcount to Nielseniq 401(k) Savings Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Awg, Inc Restated 401(k) Plan in KS (2,628 participants, $273M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2023.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 845108832.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.