401(k) · DOL Form 5500 · 2023

Nielsen Consumer LLC 401(k) Plan

Data updated 2026-08-11

$468M
Total assets
2,628
Participants
97th
Percentile by assets
$178,046
Avg per participant
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Official DOL plan name: Nielseniq 401(k) Savings Plan · Sponsored by Nielsen Consumer LLC · Illinois · Information & Media

$468M in assets, 2,628 participants

Nielsen Consumer LLC's Nielseniq 401(k) Savings Plan reported $468M in total assets and 2,628 participants in its 2023 DOL Form 5500 filing, ranking in the 97th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • 97th percentile by assets (of 127,072 plans)
  • #2,685 in Information & Media (2,818 peers)

Coverage in Illinois

Nielseniq 401(k) Savings Plan covers 2,628 participants in Illinois, 3.4x the typical Illinois plan (state average ~779 per filing). Assets: $468M.

$468M
total plan assets (2023 EOY)
2,628
covered participants
97th
percentile by assets (of 127,072 plans)
$178,046
avg assets per participant

What changed between DOL Form 5500 filings

plan year 2022 → plan year 2023

  • Nielseniq 401(k) Savings Plan reported net income rose from -$67M in the plan year 2022 filing to $81M in the plan year 2023 filing.
  • Nielseniq 401(k) Savings Plan end-of-year assets rose from $387M in the plan year 2022 filing to $468M in the plan year 2023 filing.
  • Nielseniq 401(k) Savings Plan reported participants rose from 2,541 in the plan year 2022 filing to 2,628 in the plan year 2023 filing.

See the national 2022→2023 release diff →

State

Participants vs Illinois filers

In Illinois, the average filing covers about 779 participants across 5,745 plans. Nielseniq 401(k) Savings Plan reports 2,628 participants - 3.4x that state average ($468M EOY assets).

Illinois filing particulars

Total Assets (Beginning of Year)$387M
Net Assets (End of Year)$468M
Net Income$81M
Employer EIN845108832
Plan Effective Date2021-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Nielsen Consumer LLC)

$200M$400M$600M$800M 202220232024 $387M $738M ▲ +90.9%
Total plan assets by year, all Nielsen Consumer LLC plans on file
Year Plans Participants Total Assets
2022 1 2,541 $387M
2023 1 2,628 $468M
2024 1 2,523 $738M

Nearby 401(k) Plans in Illinois

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Nielseniq 401(k) Savings Plan vs. nearby 401(k) plans in Illinois, assets vs. participants

Nielseniq 401(k) Savings Plan vs. nearby 401(k) plans in Illinois, assets vs. participants Scatter plot of 6 data points. -1000000100000200000300000 -505101520 Total assets ($B) Participants Nielseniq 401(k) Sav…Accenture United Sta…State Farm 401(k) Sa…Abbott Laboratories …United Airlines Pilo…Walgreens Retirement…
Nielseniq 401(k) Savings Plan vs. nearby 401(k) plans in Illinois, assets vs. participants

Similar-Sized 401(k) Plans Nationally

401(k) plans in other states closest to Nielseniq 401(k) Savings Plan by total assets, not by location.

Frequently Asked Questions

How did Nielseniq 401(k) Savings Plan assets move in 2023?
Nielseniq 401(k) Savings Plan grew sharply - up 21.0% during 2023, from $387M to $468M. Reported net income was $81M.
How have Nielsen Consumer LLC plan assets changed over time?
Across 3 plan years on file (2022-2024), Nielsen Consumer LLC's sponsor-wide assets grew 90.9%, from $387M to $738M.
Where does Nielseniq 401(k) Savings Plan rank by assets among Form 5500 filers?
Nielseniq 401(k) Savings Plan ranks in the 97th percentile by end-of-year assets among 127,072 plans that reported assets for plan year 2023 (in the top 5% of all filed plans by assets).
Which 401(k) plans are similar in size to Nielseniq 401(k) Savings Plan?
Among 401(k) plans in other states, the closest by assets is Proliance Surgeons, Inc., P.S. 401(k) Profit Sharing Plan and Trust in WA ($468M, 2,317 participants).

Filing takeaways

Ways to act on Nielseniq 401(k) Savings Plan's numbers.