401(k) · DOL Form 5500 · 2024
Nielsen Consumer LLC 401(k) Plan
Data updated 2026-08-11
- $738M
- Total assets
- 2,523
- Participants
- 98th
- Percentile by assets
- $292,657
- Avg per participant
Official DOL plan name: Nielseniq 401(k) Savings Plan · Sponsored by Nielsen Consumer LLC · Illinois · Information & Media
$738M in assets, 2,523 participants
Nielsen Consumer LLC's Nielseniq 401(k) Savings Plan reported $738M in total assets and 2,523 participants in its 2024 DOL Form 5500 filing, ranking in the 98th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.
- 98th percentile by assets (of 123,622 plans)
- #2,723 in Information & Media (2,822 peers)
Coverage in Illinois
Nielseniq 401(k) Savings Plan covers 2,523 participants in Illinois, 3.2x the typical Illinois plan (state average ~779 per filing). Assets: $738M.
- $738M
- total plan assets (2024 EOY)
- 2,523
- covered participants
- 98th
- percentile by assets (of 123,622 plans)
- $292,657
- avg assets per participant
What changed between DOL Form 5500 filings
plan year 2023 → plan year 2024
- Nielseniq 401(k) Savings Plan end-of-year assets rose from $468M in the plan year 2023 filing to $738M in the plan year 2024 filing.
- Nielseniq 401(k) Savings Plan reported net income fell from $81M in the plan year 2023 filing to $68M in the plan year 2024 filing.
- Nielseniq 401(k) Savings Plan reported participants fell from 2,628 in the plan year 2023 filing to 2,523 in the plan year 2024 filing.
Participants vs Illinois filers
In Illinois, the average filing covers about 779 participants across 5,745 plans. Nielseniq 401(k) Savings Plan reports 2,523 participants - 3.2x that state average ($738M EOY assets).
Illinois filing particulars
| Total Assets (Beginning of Year) | $468M |
|---|---|
| Net Assets (End of Year) | $738M |
| Net Income | $68M |
| Employer EIN | 845108832 |
| Plan Effective Date | 2021-01-01 |
| Filing Status | FILING RECEIVED |
Sponsor Plan History (Nielsen Consumer LLC)
| Year | Plans | Participants | Total Assets |
|---|---|---|---|
| 2022 | 1 | 2,541 | $387M |
| 2023 | 1 | 2,628 | $468M |
| 2024 | 1 | 2,523 | $738M |
Nearby 401(k) Plans in Illinois
Peer 401(k) plans, same state, same plan type, ranked by total assets.
Nielseniq 401(k) Savings Plan vs. nearby 401(k) plans in Illinois, assets vs. participants
- Accenture United States 401(k) Match and Savings Plan $21.3B · 66,965
- State Farm 401(k) Savings Plan $19.0B · 63,297
- United Airlines Pilot Retirement Account Plan $16.8B · 16,659
- Abbott Laboratories Stock Retirement Plan $15.8B · 38,229
- Walgreens Retirement Savings Plan $14.5B · 233,635
Similar-Sized 401(k) Plans Nationally
401(k) plans in other states closest to Nielseniq 401(k) Savings Plan by total assets, not by location.
- Saint-Gobain Corporation 401(k) Plan for Hourly Employees (PA) $737M · 9,752
- Harman International Industries, Incorporated Retirement Savings Plan (CT) $737M · 2,195
- Boise Cascade Company Savings Plan (ID) $740M · 3,902
- Ebsco Savings and Profit Sharing Plan (AL) $736M · 3,518
Frequently Asked Questions
How did Nielseniq 401(k) Savings Plan assets move in 2024? ▼
How have Nielsen Consumer LLC plan assets changed over time? ▼
Where does Nielseniq 401(k) Savings Plan rank by assets among Form 5500 filers? ▼
Which 401(k) plans are similar in size to Nielseniq 401(k) Savings Plan? ▼
Next read for Nielseniq 401(k) Savings Plan
Filing takeaways
Ways to act on Nielseniq 401(k) Savings Plan's numbers.
- By total assets, Nielseniq 401(k) Savings Plan ranks in the top 5% of all filed plans by assets. See the largest plans
- Compare it side-by-side against 3 similar 401(k) plans in Illinois. Compare plans
- Nielsen Consumer LLC's sponsor-wide assets have grown 90.9% since 2022 across 3 plan years on file. More Information & Media plans