401(k) · DOL Form 5500 · 2024

Nielsen Consumer LLC 401(k) Plan

Data updated 2026-08-25

$738M
Total assets Above avg plan size
2,523
Participants Above avg headcount
98th
Percentile by assets National rank
$292,657
Avg per participant High balance/head
PlainRetire home → About this data RSS: change history

Official DOL plan name: Nielseniq 401(k) Savings Plan · Sponsored by Nielsen Consumer LLC · Illinois · Information & Media

$738M in assets, 2,523 participants

Nielsen Consumer LLC's Nielseniq 401(k) Savings Plan reported $738M in total assets and 2,523 participants in its 2024 DOL Form 5500 filing, ranking in the 98th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.

  • #2,723 in Information & Media (2,822 peers)

Coverage in Illinois

Nielseniq 401(k) Savings Plan covers 2,523 participants in Illinois, 3.2x the typical Illinois plan (state average ~779 per filing). Assets: $738M.

#2,723
in Information & Media (2,822 peers)
+57.8%
assets growth YoY
7.4×
vs typical plan assets (national mean)

Nielseniq 401(k) Savings Plan's outsized position by total assets

Nielseniq 401(k) Savings Plan vs every filed plan by assets

End-of-year total assets · plan year 2024 · DOL Form 5500

$738,372,418 Top 2% higher than 98% of 123,620 filed plans

This plan $0 $2,050,000,000 every filed plan with reported assets, bucketed by value

Dashed line + filled bar = this entry, among filed plans.

Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024

Nielseniq 401(k) Savings Plan's large-plan peer group by participant headcount

Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Nielseniq 401(k) Savings Plan lands in the large band (2,523 participants).

What changed between DOL Form 5500 filings

plan year 2023 → plan year 2024

  • Nielseniq 401(k) Savings Plan end-of-year assets rose from $468M in the plan year 2023 filing to $738M in the plan year 2024 filing.
  • Nielseniq 401(k) Savings Plan reported net income fell from $81M in the plan year 2023 filing to $68M in the plan year 2024 filing.
  • Nielseniq 401(k) Savings Plan reported participants fell from 2,628 in the plan year 2023 filing to 2,523 in the plan year 2024 filing.

See the national 2023→2024 release diff →

DOL schedule card

Filing strip 845108832 · Nielsen Consumer LLC PY 2024 · 401(k)

Nielseniq 401(k) Savings Plan · $738M · 2,523 · 98th

  • PART $738M
  • TYPE 2,523
  • NET 98th
  • BOOK 401(k)
  • VS-ST near Saint-Gobain Corporation 401(k) Plan for Hourly Employees
  • BOY ind #2723

Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Information & Media retirement plans → · Plans in Illinois →

Nielseniq 401(k) Savings Plan in the asset neighbourhood

Boise Cascade Company Savings PlanBoise Cascade Company Saving…$740MNielseniq 401(k) Savings Plan$738MSaint-Gobain Corporation 401(k) Plan for Hourly EmployeesSaint-Gobain Corporation 401…$737MHarman International Industries, Incorporated Retirement Savings PlanHarman International Industr…$737MEbsco Savings and Profit Sharing PlanEbsco Savings and Profit Sha…$736M
End-of-year total assets ($M) among Nielseniq 401(k) Savings Plan and nearest nationwide 401(k) peers. Source: DOL Form 5500 plan year 2024.

Illinois filing particulars

Total Assets (Beginning of Year)$468M
Net Assets (End of Year)$738M
Net Income$68M
Employer EIN845108832
Plan Effective Date2021-01-01
Filing StatusFILING RECEIVED

Sponsor Plan History (Nielsen Consumer LLC)

Sponsor-wide plan assets over time

All Nielsen Consumer LLC plans reported in each filing year

Latest sponsor-wide plan assets
$738M 90.87589283472413% vs 2022
2024 filing year
$200M$400M$600M$800M 202220232024 $387M $738M ▲ +90.9%
Year Plans Participants Total Assets
2022 1 2,541 $387M
2023 1 2,628 $468M
2024 1 2,523 $738M

Nearby 401(k) Plans in Illinois

Peer 401(k) plans, same state, same plan type, ranked by total assets.

Nielseniq 401(k) Savings Plan vs. nearby 401(k) plans in Illinois, assets vs. participants Scatter plot of 6 data points. -1000000100000200000300000 -50510152025 Total assets ($B) Participants Nielseniq 401(k) Savings Plan, Total assets ($B): 0.738372418 · Participants: 2523Nielseniq 401(k) Savings PlanAccenture United States 401(k) Match and Savings Plan, Total assets ($B): 21.302643276 · Participants: 66965Accenture United States 401(k) Match and Savings PlanState Farm 401(k) Savings Plan, Total assets ($B): 19.010099056 · Participants: 63297State Farm 401(k) Savings PlanUnited Airlines Pilot Retirement Account Plan, Total assets ($B): 16.835964452 · Participants: 16659United Airlines Pilot Retirement Account PlanAbbott Laboratories Stock Retirement Plan, Total assets ($B): 15.755668 · Participants: 38229Abbott Laboratories Stock Retirement PlanWalgreens Retirement Savings Plan, Total assets ($B): 14.535873337 · Participants: 233635Walgreens Retirement Savings Plan
Nielseniq 401(k) Savings Plan vs. nearby 401(k) plans in Illinois, assets vs. participants
Compare Nielseniq 401(k) Savings Plan side-by-side with 3 peers →

Nielseniq 401(k) Savings Plan's out-of-state 401(k) peers by assets and headcount

Outside Illinois, the nearest 401(k) by assets is Saint-Gobain Corporation 401(k) Plan for Hourly Employees in PA ($737M); by covered participants it is Vishay Employee Savings Plus Plan in PA (2,523 participants). Same-state nearby plans are listed separately above.

Similar participant headcount

Nearest other-state filings by covered participants (2,523 participants); asset peers above are excluded.

DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.

Frequently Asked Questions

How did Nielseniq 401(k) Savings Plan assets move in 2024? ▼
Nielseniq 401(k) Savings Plan surged - up 57.8% during 2024, from $468M to $738M. Reported net income was $68M.
How have Nielsen Consumer LLC plan assets changed over time? ▼
Across 3 plan years on file (2022-2024), Nielsen Consumer LLC's sponsor-wide assets grew 90.9%, from $387M to $738M.
Where does Nielseniq 401(k) Savings Plan rank by assets among Form 5500 filers? ▼
Nielseniq 401(k) Savings Plan ranks in the 98th percentile by end-of-year assets among 123,622 plans that reported assets for plan year 2024 (in the top 5% of all filed plans by assets).
Which 401(k) plans are similar in size to Nielseniq 401(k) Savings Plan? ▼
Among 401(k) plans in other states, the closest by assets is Saint-Gobain Corporation 401(k) Plan for Hourly Employees in PA ($737M, 9,752 participants).
Which 401(k) plans cover a similar participant headcount to Nielseniq 401(k) Savings Plan? ▼
Among 401(k) plans in other states, the closest by covered participants is Vishay Employee Savings Plus Plan in PA (2,523 participants, $453M in assets).

Source: U.S. Department of Labor, Employee Benefits Security Administration (EBSA), Form 5500 public disclosure dataset. Plan year 2024.

Source: DOL EFAST2 filing system (efast.dol.gov) - original filing retrieval by EIN 845108832.

Read our methodology - how this data is sourced, computed, and verified.

Data sourced from U.S. Department of Labor Form 5500 filings (EBSA). See our methodology for details.