401(k) · DOL Form 5500 · 2024
Hallmark Cards, Inc. 401(k) Plan
Data updated 2026-08-25
- $2.0B
- Total assets Very large vs avg
- 5,031
- Participants Above avg headcount
- 99th
- Percentile by assets National rank
- $399,398
- Avg per participant High balance/head
Official DOL plan name: Business Performance Savings Plan of Hallmark Cards, Incorporated · Sponsored by Hallmark Cards, Inc. · Missouri · Wholesale Trade
$2.0B in assets, 5,031 participants
Hallmark Cards, Inc.'s Business Performance Savings Plan of Hallmark Cards, Incorporated reported $2.0B in total assets and 5,031 participants in its 2024 DOL Form 5500 filing, ranking in the 99th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.
- #6,057 in Wholesale Trade (6,080 peers)
Coverage in Missouri
Business Performance Savings Plan of Hallmark Cards, Incorporated covers 5,031 participants in Missouri, 6.8x the typical Missouri plan (state average ~737 per filing). Assets: $2.0B.
- #6,057
- in Wholesale Trade (6,080 peers)
- -2.7%
- assets change YoY
- 20×
- vs typical plan assets (national mean)
The plan reported a net loss of $56M for the year, a single-year figure driven by markets and benefit payments, not a measure of plan health.
Business Performance Savings Plan of Hallmark Cards, Incorporated's outsized position by total assets
Business Performance Savings Plan of Hallmark Cards, Incorporated vs every filed plan by assets
End-of-year total assets · plan year 2024 · DOL Form 5500
$2,009,373,676 Top 1% higher than 99% of 123,620 filed plans
Dashed line + filled bar = this entry, among filed plans.
Source U.S. Department of Labor Form 5500 filings (EBSA) · plan year 2024
Business Performance Savings Plan of Hallmark Cards, Incorporated's large-plan peer group by participant headcount
Plan-year 2024 Form 5500 filings with a reported participant count, partitioned by headcount band, not by assets. Business Performance Savings Plan of Hallmark Cards, Incorporated lands in the large band (5,031 participants).
What changed between DOL Form 5500 filings
plan year 2023 → plan year 2024
- Business Performance Savings Plan of Hallmark Cards, Incorporated reported net income fell from $18M in the plan year 2023 filing to -$56M in the plan year 2024 filing.
- Business Performance Savings Plan of Hallmark Cards, Incorporated reported participants rose from 4,874 in the plan year 2023 filing to 5,031 in the plan year 2024 filing.
- Business Performance Savings Plan of Hallmark Cards, Incorporated end-of-year assets fell from $2.1B in the plan year 2023 filing to $2.0B in the plan year 2024 filing.
EBSA filing schedule strip
Filing strip 440272180 · Hallmark Cards, Inc. PY 2024 · 401(k)
Business Performance Savings Plan of Hallmark Cards, Incorporated · $2.0B · 5,031 · 99th
- BOOK $2.0B
- BOOK 5,031
- BOOK 99th
- BOOK 401(k)
- BOOK near Wl Gore & Associates, Inc. 401(k) Plan
- BOOK ind #6057
Stamps derive from this plan's Form 5500 line items (assets, participants, type, EIN, cohort placement) - not a quality rating of the sponsor. Read with Wholesale Trade retirement plans → · Plans in Missouri →
Business Performance Savings Plan of Hallmark Cards, Incorporated in the asset neighbourhood
Missouri filing particulars
| Total Assets (Beginning of Year) | $2.1B |
|---|---|
| Net Assets (End of Year) | $2.0B |
| Net Income | -$56M |
| Employer EIN | 440272180 |
| Plan Effective Date | 1956-12-31 |
| Filing Status | FILING RECEIVED |
Sponsor Plan History (Hallmark Cards, Inc.)
Sponsor-wide plan assets over time
All Hallmark Cards, Inc. plans reported in each filing year
- Latest sponsor-wide plan assets
- $3.0B 1.134182305570782% vs 2022
- 2024 filing year
| Year | Plans | Participants | Total Assets |
|---|---|---|---|
| 2022 | 5 | 13,514 | $2.9B |
| 2023 | 5 | 13,394 | $3.0B |
| 2024 | 5 | 13,058 | $3.0B |
Nearby 401(k) Plans in Missouri
Peer 401(k) plans, same state, same plan type, ranked by total assets.
- Edward D. Jones & Co. Profit Sharing and 401(k) Plan $12.4B · 47,254
- Bayer Corporation Savings and Retirement Plan $10.8B · 19,357
- Emerson Savings Plan $7.4B · 8,315
- Enterprise Holdings Retirement Savings Plan $6.5B · 72,024
- Centene Management Corporation Retirement Plan $4.7B · 53,760
Scale composition for Business Performance Savings Plan of Hallmark Cards, Incorporated
Business Performance Savings Plan of Hallmark Cards, Incorporated reports $2.0B in end-of-year assets across 5,031 participants (0.016% of the $12.3T held by all Form 5500 filers in the national rollup , and 0.005% of 93,925,755 covered participants) - about $399,398 per participant (2.9x the national average assets-per-participant) . Net income for plan year 2024 was -$56M.
This plan identity (EIN 440272180, plan #001) has 3 Form 5500 filings on file from 2022 to 2024 , with end-of-year assets moving from $2.0B to $2.0B (-1.8%) while covered participants moved from 4,640 to 5,031 . Single-year sparse filers cannot show that trail.
| Plan year | Participants | EOY assets | Filing |
|---|---|---|---|
| 2022 | 4,640 | $2.0B | Open filing |
| 2023 | 4,874 | $2.1B | Open filing |
| 2024 · index core | 5,031 | $2.0B | This page |
The same sponsor also keeps 3 other index-core plans on PlainRetire:
- Hallmark Affiliates Employee Savings Plan (401(k), $443M, 2,453 participants)
- Cash Balance Retirement Plan of Hallmark Cards, Inc. (Defined Benefit (Pension), $427M, 1,511 participants)
- Retail Service Group Savings Plan of Hallmark Cards, Incorporated (401(k), $67M, 4,063 participants)
Business Performance Savings Plan of Hallmark Cards, Incorporated's out-of-state 401(k) peers by assets and headcount
Outside Missouri, the nearest 401(k) by assets is Wl Gore & Associates, Inc. 401(k) Plan in DE ($2.0B); by covered participants it is Tallahassee Memorial Healthcare 403(b) Retirement Savings Plan in FL (5,035 participants). Same-state nearby plans are listed separately above.
Closest by plan assets
Nearest other-state filings by tot_assets_eoy ($2.0B here).
- Wl Gore & Associates, Inc. 401(k) Plan (DE) $2.0B · 8,887
- Nexstar Media Group, Inc. 401(k) Plan (TX) $2.0B · 12,806
- Syngenta Corporation Investment Savings Plan (NC) $2.0B · 4,348
- Rai 401(k) Savings Plan (NC) $2.0B · 3,913
Similar participant headcount
Nearest other-state filings by covered participants (5,031 participants); asset peers above are excluded.
- Tallahassee Memorial Healthcare 403(b) Retirement Savings Plan (FL) 5,035 · 4 off
- Tallahassee Memorial Healthcare 401(a) Retirement Savings Plan (FL) 5,035 · 4 off
- Menasha Corporation 401(k) Retirement Savings Plan (WI) 5,037 · 6 off
- Lidl US, LLC 401(k) Plan (VA) 5,022 · 9 off
DOL Form 5500 plan year 2024. Asset totals can differ widely at the same headcount; neither axis is a quality rating.