401(k) · DOL Form 5500 · 2024
Hallmark Cards, Inc. 401(k) Plan
Data updated 2026-08-11
- $2.0B
- Total assets
- 5,031
- Participants
- 99th
- Percentile by assets
- $399,398
- Avg per participant
Official DOL plan name: Business Performance Savings Plan of Hallmark Cards, Incorporated · Sponsored by Hallmark Cards, Inc. · Missouri · Wholesale Trade
$2.0B in assets, 5,031 participants
Hallmark Cards, Inc.'s Business Performance Savings Plan of Hallmark Cards, Incorporated reported $2.0B in total assets and 5,031 participants in its 2024 DOL Form 5500 filing, ranking in the 99th percentile by assets among filed plans. Figures are as reported by the plan sponsor to the Department of Labor, not audited or endorsed by PlainRetire.
- 99th percentile by assets (of 123,622 plans)
- #6,057 in Wholesale Trade (6,080 peers)
Coverage in Missouri
Business Performance Savings Plan of Hallmark Cards, Incorporated covers 5,031 participants in Missouri, 6.8x the typical Missouri plan (state average ~737 per filing). Assets: $2.0B.
- $2.0B
- total plan assets (2024 EOY)
- 5,031
- covered participants
- 99th
- percentile by assets (of 123,622 plans)
- $399,398
- avg assets per participant
The plan reported a net loss of $56M for the year, a single-year figure driven by markets and benefit payments, not a measure of plan health.
What changed between DOL Form 5500 filings
plan year 2023 → plan year 2024
- Business Performance Savings Plan of Hallmark Cards, Incorporated reported net income fell from $18M in the plan year 2023 filing to -$56M in the plan year 2024 filing.
- Business Performance Savings Plan of Hallmark Cards, Incorporated reported participants rose from 4,874 in the plan year 2023 filing to 5,031 in the plan year 2024 filing.
- Business Performance Savings Plan of Hallmark Cards, Incorporated end-of-year assets fell from $2.1B in the plan year 2023 filing to $2.0B in the plan year 2024 filing.
Participants vs Missouri filers
In Missouri, the average filing covers about 737 participants across 2,297 plans. Business Performance Savings Plan of Hallmark Cards, Incorporated reports 5,031 participants - 6.8x that state average ($2.0B EOY assets).
Missouri filing particulars
| Total Assets (Beginning of Year) | $2.1B |
|---|---|
| Net Assets (End of Year) | $2.0B |
| Net Income | -$56M |
| Employer EIN | 440272180 |
| Plan Effective Date | 1956-12-31 |
| Filing Status | FILING RECEIVED |
Sponsor Plan History (Hallmark Cards, Inc.)
| Year | Plans | Participants | Total Assets |
|---|---|---|---|
| 2022 | 5 | 13,514 | $2.9B |
| 2023 | 5 | 13,394 | $3.0B |
| 2024 | 5 | 13,058 | $3.0B |
Nearby 401(k) Plans in Missouri
Peer 401(k) plans, same state, same plan type, ranked by total assets.
Business Performance Savings Plan of Hallmark Cards, Incorporated vs. nearby 401(k) plans in Missouri, assets vs. participants
- Edward D. Jones & Co. Profit Sharing and 401(k) Plan $12.4B · 47,254
- Bayer Corporation Savings and Retirement Plan $10.8B · 19,357
- Emerson Savings Plan $7.4B · 8,315
- Enterprise Holdings Retirement Savings Plan $6.5B · 72,024
- Centene Management Corporation Retirement Plan $4.7B · 53,760
Scale composition for Business Performance Savings Plan of Hallmark Cards, Incorporated
Business Performance Savings Plan of Hallmark Cards, Incorporated reports $2.0B in end-of-year assets across 5,031 participants (0.016% of the $12.3T held by all Form 5500 filers in the national rollup , and 0.005% of 93,925,755 covered participants) - about $399,398 per participant (2.9x the national average assets-per-participant) . Net income for plan year 2024 was -$56M.
This plan identity (EIN 440272180, plan #001) has 3 Form 5500 filings on file from 2022 to 2024 , with end-of-year assets moving from $2.0B to $2.0B (-1.8%) while covered participants moved from 4,640 to 5,031 . Single-year sparse filers cannot show that trail.
| Plan year | Participants | EOY assets | Filing |
|---|---|---|---|
| 2022 | 4,640 | $2.0B | Open filing |
| 2023 | 4,874 | $2.1B | Open filing |
| 2024 · index core | 5,031 | $2.0B | This page |
The same sponsor also keeps 3 other index-core plans on PlainRetire:
- Hallmark Affiliates Employee Savings Plan (401(k), $443M, 2,453 participants)
- Cash Balance Retirement Plan of Hallmark Cards, Inc. (Defined Benefit (Pension), $427M, 1,511 participants)
- Retail Service Group Savings Plan of Hallmark Cards, Incorporated (401(k), $67M, 4,063 participants)
Similar-Sized 401(k) Plans Nationally
401(k) plans in other states closest to Business Performance Savings Plan of Hallmark Cards, Incorporated by total assets, not by location.
- Wl Gore & Associates, Inc. 401(k) Plan (DE) $2.0B · 8,887
- Nexstar Media Group, Inc. 401(k) Plan (TX) $2.0B · 12,806
- Syngenta Corporation Investment Savings Plan (NC) $2.0B · 4,348
- Rai 401(k) Savings Plan (NC) $2.0B · 3,913
Frequently Asked Questions
How did Business Performance Savings Plan of Hallmark Cards, Incorporated assets move in 2024? ▼
How have Hallmark Cards, Inc. plan assets changed over time? ▼
Where does Business Performance Savings Plan of Hallmark Cards, Incorporated rank by assets among Form 5500 filers? ▼
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Filing takeaways
Ways to act on Business Performance Savings Plan of Hallmark Cards, Incorporated's numbers.
- By total assets, Business Performance Savings Plan of Hallmark Cards, Incorporated ranks among the largest 1% of all filed plans. See the largest plans
- Compare it side-by-side against 3 similar 401(k) plans in Missouri. Compare plans
- Hallmark Cards, Inc.'s sponsor-wide assets have grown 1.1% since 2022 across 3 plan years on file. More Wholesale Trade plans